The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite. […]
One of the main challenges of digital out of home aka public video is awareness with creative agencies. Even if advertisers are willing to include DooH in their campaign, creative agencies are often not able to leverage all the technical options available with DooH. One trending media platform could raise awareness also for public video of moving images on public screens: YouTube. […]
For the first Digital Signage Business Climate Index survey in Scandinavia invidis has asked Frank Larsen, CEO Digital Experiences Nordic, about how he rates the business situation for digital signage in Scandinavia and the results of the DBCI as well as their relevance for the digital signage industry. […]
LG has shown off a TV than it less than 1mm thick that can be bent and mounted as easily as a piece of wallpaper. The TV is just a concept at the moment, but it hopes that it can eventually make TVs that are mounted simply using magnets, taking up barely any space. It is attached to the wall using a special magnetic mat. […]
When a tornado was barreling toward Oklahoma City earlier this month, some motorists in the area may not have known of the possible danger. But if they were driving on the highways, they could have been alerted by any one of two dozen large, multicolored digital billboards flashing warnings. […]
Friends of Science ran two billboards, the English versions of which had been reported in an earlier campaign in SLATE on June 12, 2014 “The Sun is the main driver of climate change. Not you. Not CO2. […]
Madison (WKOW)-- Driving in Wisconsin this Memorial Day weekend you may notice a few special billboards honoring veterans. It's all part of a nationwide campaign organized by Operation Never Forgotten. The non-profit group works to bring awareness to veterans who paid the ultimate price for freedom. […]
The advertising world has gone digital - and not just indoors. Outdoor advertising firms Adshel and iSite are both increasing their digital foothold in the Auckland streetscape. Adshel focuses on street furniture such as bus-stops, while iSite is offering big digital billboards. […]
The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. […]
Telefonica’s two main objectives with this project were to increase sales of Movistar roaming packages to people before traveling and to distinguish the brand from its competitors. […]
ATLANTA - LG Electronics USA and CNN Airport Network announced further expansion of their long-standing alliance with the installation of new flat-panel LG LED displays at San Diego International Airport this spring. With this installation, LG digital signage screens are showing CNN Airport Network content at more than 25 airports in major cities across the United States. […]
The chance to have your message seen by over 4.5 million people on a giant billboard and up in lights on 2 digital bulletins. That’s what Outfront Media and Indie88 offered listeners in their Win a Billboard contest which wrapped-up last week. After hundreds of entries and thousands and thousands of votes, Indie88’s listeners have chosen “Max’s Big Ride” as our grand prize winner! […]
The NEC Solutions Showcase forms the bedrock of London Digital Signage Week. The NEC Solution Showcase, now in its 7th year, is to underpin a week long calendar of events as the AV industry hits the Capital for what has become the UK’s biggest AV and digital signage event of the year. […]
Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel no end of print material into three zones on the screen. What made me crazy looking at this was the most basic thing: the image files don’t fit the resolutions of the zones they are dropped into. […]
Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. […]
