In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots. […]
Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., and Denver International Airport (DEN) today announced the launch of CCA’s in-airport TV network, ClearVision, throughout DEN’s three concourses at airline gateholds. […]
Among the traditional media, out of home media posted an 8% increase. Total advertising was up 2% in May with digital providing most of the lift by growing at a 24% clip. Video sites showed a 29% gain, social media jumped 56% and internet radio was up 44% Digital now controls a 30% share of media spending, up five percentage points from a year ago. […]
A better market understanding of the benefits of digital signage solutions has seen Australia’s digital signage market evolve from just replacing a poster with a screen five years ago, to now incorporating a wide range of features including interactivity. […]
Digital signage is its own thing — but at the same time, at its most basic, it's an AV and IT play. And that's becoming more and more clear at the biggest trade show for the AV industry, the annual InfoComm show, where digital signage seems to play a bigger role each year. […]
Out of Home is currently being talked about as a lead medium to watch in the advertising industry. As technology develops, new audience data is able to be collected and of course more people with Smartphones we are all becoming more connected in the Out of home Space – and it is only going to get more exciting! […]
UN launches billboard campaign countering Hungarian government's anti-migrant drive. Hungary’s central-right government has launched a controversial billboard campaign against immigration while UNHCR introduced its counter campaign highlighting successful refugee stories. […]
In Paris 56 years ago, a number of outdoor advertising companies came together to form a trade association called FEPE, standing for Federation European Publicite Exterieur. The same group came together in Budapest earlier in June, this time as FEPE International, to discuss and celebrate the success of what has been renamed "out of home" (still Publicite Exterieur, if you think about it). […]
The future of outdoor advertising is digital. Digital out of home technology can now put screens the size of a theatre in places where billboards used to be, and replace all of the signage on public transport or in your local shopping centre with moving, dynamic screens that look 1000x more compelling than a poster. […]
Outdoor advertising is transforming cities by helping tackle population growth and serving as a vital public information resource, according to a new report. […]
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audiences from specific media and reaching them wherever and whenever, at least in theory -- is perhaps best seen and explained through the lens of mobile. Mobile devices (more specifically in this case, smartphones) have become an extension of self. […]
The growing interest in Internet-connected devices is to contribute to a “monumental” increase in “Internet of Things” (IoT) data links over the next four years, according to a new study. […]
Outdoor digital sign manufacturer recognizes best use of digital medium. A digital billboard advertising campaign featuring live tweets and photos posted during the Penn State–Lehigh Valley commencement in 2014 landed Tri Outdoor, Inc. of Bethlehem, Penn., the Best of Show award in the 2015 Watchfire Digital Billboard Awards. […]
Los Angeles International Airport officials hope to raise money for future construction projects by lining the inner traffic loop's parking structures and terminal buildings with digital billboards. […]
New billboards will be popping up across Kansas to fight human trafficking. Attorney General Derek Schmidt announced the statewide billboard campaign on Tuesday. Schmidt’s office is teaming up with the Clear Channel Outdoors and Lamar Advertising to raise awareness of the crime and to encourage the public to report suspicious activity. […]