The state-of-the-art motion-capture installation is an industry-first for airport advertising. […]
Toronto’s municipal government is pilot-testing TransitScreen displays in some of the public buildings it owns, including City Hall and Metro Hall, to promote local multimodal transportation options. […]
Brazil's Administrative Council for Economic Defense (Cade) approved without restrictions the sale of TOTS (Telefonica On The Spot Digital Solutions of Brazil), part of Telefonica group, to the Eletromidia company, belonging to the HIG Group and operating mainly in the import, export, marketing and distribution of electronic panels. The value of the deal was not disclosed, reports Teletime. […]
rVue Holdings, Inc. (OTC PINK: RVUE), an advertising technology platform for digital place-based media, today announced that Eric Kristoff, formerly rVue's Chief Technology Officer, has accepted a position at a different company. Mr. […]
The Cannes Lions International Festival of Creativity has long since been advertising’s biggest, brashest and most important awards show with thousands of advertisers, agencies and production houses flocking to the French Riviera to celebrate the work and drinks gallons of rose. Yet for everyone who attends – and remembers – the festival, hundreds more can only watch from afar. […]
A longstanding rule may soon vanish that has required companies seeking to build new highway billboards to obtain permission first from residents living within 100 feet of the proposed sign. Utah Department of Transportation officials say they are not sure if its actual practice ever gave residents such veto power over new nearby signs. […]
Results of OppenheimerFunds’ DPB campaign with Captivate Network include a 73% lift in aided brand awareness, 70% in aided ad awareness and a third-place ranking as the most recalled medium after magazine and online. In addition, 52% of viewers who saw the ad online post-elevator ride took action. […]
Paris, 8 July 2015 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today that its subsidiary JCDecaux ATA (held 60% by JCDecaux, 40% by ATA) has won the advertising contract for the new Prince Mohammad bin Abdulaziz International Airport (PMIA) in the city of Madinah in the Kingdom of Saudi Arabia. […]
The speaker proposal applications deadline is extended until July 10, 2015. […]
A Reno, Nevada company called Directable has announced it is now marketing a digital signage solution that has been tested and approved for use with Sony’s new line of Android TVs. […]
By Ken Klein, EVP of Government Affairs, Outdoor Advertising Association of America. Keeping pace with new technology, a growing number of states are adopting lighting standards that assure legibility while preventing glare. Puerto Rico and 12 states require digital billboards to adjust brightness to surrounding light. […]
Transport for London’s lucrative bus shelter and street furniture out of home advertising contract is believed to have been wrested from incumbent Clear Channel by French OOH giant JC Decaux. The business, which TFL values at more than £400m for the next ten years of the contract, is one of the most hotly-contested in UK out of home. […]
Lamar Advertising Company (Nasdaq:LAMR), one of the largest outdoor advertising companies in North America, has acquired Alliance Airport Advertising. The acquisition adds a variety of traditional advertising and experiential displays in five major airports, enhancing the nation's most distinctive out-of-home advertising portfolio. […]
Primesight has emerged as the preferred bidder for regional media specialist Eye Airports, which has outdoor contracts for London Gatwick and Manchester airports, in a deal estimated at £3 million. Primesight has confirmed it is in the process of doing due diligence on the deal, which is believed to involve several third party contracts, not least with the airports themselves. […]
... Meanwhile, radio is forecast to rise 4 per cent to £395m, while outdoor is expected to increase 3 per cent to £842m. TV advertising is growing almost as fast as internet advertising, which is forecast to rise almost 11 per cent to £8bn. […]