Editors’ Picks

South Africa: Out of Home advertising to soar when TV turns digital (mediaupdate)

Out of Home advertising is the umbrella under which cross media advertising campaigns assemble. Its inherent strength is that it can be seen as the ‘short-hand’ for brand-building by reinforcing and reminding consumers of ads they might have seen on TV, radio and/or in print with a succinct message in just seconds, using brand cues that pull through from other media. […]

mediaupdate.co.za
Thu, Apr 16, 2015 at 3:52 PM

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Open Messenger brings real-time cab ads to Liverpool (liverpoolecho)

Taxi-mounted LCD screens provide advertising and public messaging opportunities. An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens.An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens. A digital advertising company is coming to Liverpool later this month as it rolls out its product across the UK. […]

liverpoolecho.co.uk
Thu, Apr 16, 2015 at 3:47 PM

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City Council Approves New Rules For Billboards in City of Philadelphia (cbslocal)

PHILADELPHIA (CBS) — Philadelphia City Council today gave final approval to a sweeping overhaul of the city’s billboard regulations. The end result could be fewer billboards overall, but more of them would be digital. The vote was 15-0 as Council approved a top-to-bottom rewrite of billboard regulations that was three years in the making. […]

philadelphia.cbslocal.com
Thu, Apr 16, 2015 at 10:37 AM

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New tensions emerge in war over NC billboards (charlotteobserver)

RALEIGH -- For the third straight legislative session, environmental groups and local government advocates are fighting a measure sought by North Carolina’s billboard industry. House Bill 304 would restrict the ability of local governments and state transportation officials to regulate the placement of outdoor advertising. […]

Thu, Apr 16, 2015 at 10:35 AM

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Does your Digital Menu Board simply suck? (source – Linkedin)

By A Jay. As restaurants hunt for advanced, cost-effective ways to set themselves apart from the fierce competition, they resort to the easy answer: “Digital Menu Boards”. What’s easy is not always right. […]

linkedin.com
Thu, Apr 16, 2015 at 10:25 AM

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16:9: Video Display Embedded In Magazine Page

Something like this has been done before, but it’s been a while and undoubtedly this stab at putting an LCD screen in a printed magazine is a step ahead. In this case, Chevy’s agency has worked with a tech company to put a video player on a page, embedded in an ad, in 10,000 copies of Popular Mechanics and Esquire. The spots target potential buyers of Chevy Colorado trucks. […]

sixteen-nine.net
Thu, Apr 16, 2015 at 10:05 AM

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Digital Signage Pulse is redesigned: new clean look and mobile-first functionality

T […]

digitalsignagepulse.com
Wed, Apr 15, 2015 at 7:36 PM

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TV Viewership Sees Double-Digit Decline, According to Accenture (screenmediadaily)

The World’s Love Affair with the TV May Be Coming to an End. NEW YORK, NY — Traditional TV viewership declined more than 10% in the United States, according to a new research report from Accenture. […]

Wed, Apr 15, 2015 at 5:40 PM

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DSToday: Coke digital signage brings some cool summer color to Oz

Coca-Cola and digital signage teamed up to bring some added color and a cool drink to the hot Australian summer. JCDecaux and Coca-Cola recently won the award for "Best Use of a Special Build" as part of the Australian Outdoor Media Association’s Q4 Creative Collection Competition, according to an announcement from JCDecaux. […]

digitalsignagetoday.com
Wed, Apr 15, 2015 at 5:32 PM

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mumbrella: First quarter of outdoor ad spend in Australia exceeding print for the first time

Spend on outdoor advertising has for the first time eclipsed revenues going to newspapers from media agencies in the first quarter of 2015, new data has revealed. According to Standard Media Index (SMI), which measures main media agency ad spend, outdoor revenues for the first three months of the year of the year were $178.5m, up 16.1 per cent year on year, compared with $149.8m for newspapers. […]

mumbrella.com.au
Wed, Apr 15, 2015 at 5:28 PM

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BBC: UK Election 2015 and the death of the campaign poster

The parties keep launching election posters but when was the last time you actually saw one in the street? Are we witnessing the death of political advertising? It all started with a group of young Conservatives in a car park in North London. […]

bbc.com
Wed, Apr 15, 2015 at 5:27 PM

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Growing digital signage ad firm RMG Networks raises $25M (bizjournals)

RMG Networks recently completed a $25 million Series A round of funding to continue expanding its business operations in digital signage. The Dallas-based company manufactures, installs and manages digital screens for visual communication at places including call centers, manufacturing plants and distribution warehouses. […]

bizjournals.com
Wed, Apr 15, 2015 at 5:26 PM

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AdMobilize Launches World’s First Plug & Measure Analytics Platform for OOH and DOOH

Miami Beach, Florida: AdMobilize®, an Internet of Things technology company that quantifies the physical world, has launched “AdBeacon®”, the world’s first “Plug and Measure” analytics platform for OOH & DOOH. […]

Editorial
Wed, Apr 15, 2015 at 12:56 PM

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Campaignlive: Age UK launches ‘no friends’ outdoor ads in response to Facebook campaign

Age UK, the charity for the older generation, has responded to Facebook's British ad campaign "friends" with posters highlighting loneliness among older people. The ads by J Walter Thompson London display the words "no friends" over images of solitary older people. The campaign encourages people to donate £3 by text to help provide the older generation with companionship, support and advice. […]

campaignlive.co.uk
Wed, Apr 15, 2015 at 9:40 AM

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16:9: Raspberry Pi Married To E-Paper, And They Make Digital Sign

Here’s what I THINK is the first Raspberry Pi to be directly married to an e-paper display to make a rudimentary digital sign – the HAT Display from Percheron Eelectronics. The gadgets are being marketed via a Kickstarter project, at about $57 a unit, or 2 for $101. The HAT has a 2.7-inch e-paper display, as well as a battery-fuelled real time clock. […]

sixteen-nine.net
Wed, Apr 15, 2015 at 8:31 AM

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