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Wednesday, March 18, 2015 Wed, Mar 18, 2015

NYTimes: Biggest Advertisers Are Sending Their Dollars to Digital

A good portion of those dollars are going into fast-growing digital segments like video and mobile... “Large advertisers in particular are the ones that are most aggressively moving budgets into digital, and the cost efficiencies of digital advertising enable many marketers to buy more for less,” said Jon Swallen, the chief research officer at Kantar Media North America. […]

nytimes.com
Wed, Mar 18, 2015 at 12:18 AM

Tuesday, March 17, 2015 Tue, Mar 17, 2015

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