MediaPost: Rubicon Brings Programmatic To OOH With Bitposter Deal
Programmatic ad tech firm Rubicon Project on Thursday announced it has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a platform for programmatic OOH buying and has tapped Rubicon to power the marketplace. It represents the first time Rubicon Project will facilitate OOH programmatic buying. […]
Fri, Sep 4, 2015 at 1:02 AM