HTML5 has become the content creation tool of choice for web designers, CMS companies, and end users to generate attention getting content for digital signage. The objective of this panel is to identify some tips and tricks to help display networks leverage this technology. […]
For years businesses have tried to use general purpose workstations to manage their digital signage networks. They failed. […]
M&C Saatchi, Clear Channel and Posterscope created the first AI generated advert in July 2015. The advert was generated based on a genetic algorithm based on various features of the advert (copy, layout, font & image). […]
Commuters in taxi cabs across the UK cities of London, Edinburgh, Glasgow, Manchester and Birmingham will soon receive context-relevant messages as they travel. A total of 4,000 Bluetooth Low Energy (BLE) beacons are being installed in taxis by mobile proximity marketing provider Proxama and taxi advertising provider Ubiquitous. […]
SINCE the Ancient Egyptians inscribed their laws on giant stone obelisks, “out-of-home” advertising (OOH) has been grabbing our attention. Few commuters will have missed the “dino” domination of Waterloo Station earlier this summer – a project by Universal Pictures and JCDecaux UK to create buzz around the release of the blockbuster Jurassic World. […]
Billboards and OOH (out-of-home) advertising have come a long way since the beginning of the 1900s. Nevermind the BMW vs. Audi vs. […]
There’s no larger driver of brand awareness than a 30x60-foot cinema screen. At least, that’s the logic for Swedish auto manufacturer Volvo, which is test driving 90-second interactive cinema ads targeting 18- to 34-year-olds across 100 Screenvision theaters in the US. […]
PHOENIX - It’s been one week since someone started firing shots at several cars along Interstate 10, and investigators have not made any arrests. Silent Witness announced Saturday the reward for information leading to an arrest in the case has been raised to $5,000. […]
Retail store owners know that the core of their business is getting people excited and having them come back from more. That means, they have to have great displays with new items always in stock continuously. In order to do so, there is a long process that goes with keeping a fresh inventory, including ordering, stocking and of course, advertising the new products. […]
One advertising agency has taken to the streets of New York to demand Apple rename the next version of its iPhone. According to Apple’s naming conventions, the next iPhone, expected to be announced on Wednesday, is likely to be called the iPhone 6s — just like the ad agency 6S Marketing. […]
The media has changed to the extent that we are now targeting consumers by their behaviour, writes Michele Munro. People are on the move – more so than ever before. Much more time is spent out of home, commuting and travelling from place to place. […]
Recent figures released by OMA/Nielsen, which for the first time includes ‘targeted media' spend, have once again shown a positive increase in the first half of 2015 with spend increasing by 4% when compared to the same period last year. Overall expenditure for Out of Home (OOH) was €50.4 million across large format billboards, 6 sheets, transport, targeted media and digital OOH formats. […]
I've been in the workplace digital signage business from the beginning. We introduced our first products in the fall of 2003 that had been in development for a couple of years. Since then, I've travelled the ups and downs of developing enterprise-class digital signage. […]
By Anne Fisher, Managing Editor. As intelligent visual communications, or what has been called “digital signage” become even smarter, developers are having to manage a wider assortment of heterogeneous components. EECatalog asked Mark Boidman, a managing director at Peter J. […]
Ahead of The Drum's Creative Out of Home awards, judges Steve Parker, co-CEO at Starcom, and Rosh Singh, MD Kinetic Active, told us what brands should be doing in the out of home space to create more effective advertising. Steve Parker rsz_steve_parker-2.jpg How would you like to see brands using OOH more effectively? […]
