Editors’ Picks

DOOH Campaign: Helping Commuters “Find Their Happy” (Grand Visual)

This week Rightmove launched a Digital Out of Home campaign supporting the “Find Your Happy” message. The campaign highlights the unrivalled choice and stock available on Rightmove, reminding passers-by that they’re more likely to find their next home on Rightmove, with dynamic & localised messages deployed on the Exterion and JCDecaux networks across London. […]

grandvisual.com
Fri, Oct 23, 2015 at 4:02 PM

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Location-Based Marketing (DOOH and Mobile) Segment Set to Soar (Destination CRM)

Location-based marketing will be a $43.3 billion market by 2019, Asif R. Khan, president of the Location Based Marketing Association, told the audience at the group’s annual regional meeting in Chicago Thursday. […]

destinationcrm.com
Fri, Oct 23, 2015 at 2:54 PM

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Powerful Women of DOOH Industry: Stephanie Gutnik Interviews Intersection’s VP Margit Kittridge

After two years with the WSJ Office Network, Margit assumed the role of Vice President, Digital Director at Titan, which recently merged with Control Group to form Intersection. “Agency fragmentation is not even fully grasped by people working within them,” says Kittridge, “so it’s very difficult for digital out-of-home networks to find contacts aligned with our sector. […]

mediavillage.com
Fri, Oct 23, 2015 at 2:40 AM

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Exterion Media’s ‘The Modern High Street’ study

The High Street is a hot topic of discussion at the moment, whether it’s the press bemoaning the number of stores closing and proliferation of pound shops, or Mary Portas and Bill Grimsby feuding over the future of this British icon. […]

Thu, Oct 22, 2015 at 6:27 PM

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ad:tech London 2015 – What did we learn? (MediaTel)

With ad tech increasingly playing a part in the OOH sector, Exterion Media's CEO, Shaun Gregory, explained how mobile is helping to grow the sector, providing greater connectivity and an effective way for brands to connect. This is especially important for millennials who are difficult to reach with traditional media channels. […]

mediatel.co.uk
Thu, Oct 22, 2015 at 6:23 PM

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Australian airport installs wave-shaped digital signage (DSToday)

Darwin International Airport, the gateway to Australia's Northern Territory and the 10th busiest airport in the country, recently renovated all its signage to refresh its look and enhance its welcoming role to the region — and the centerpiece of that effort was "The Wave," a sinuous wave-shaped digital signage canvas created by NanoLumens. […]

digitalsignagetoday.com
Thu, Oct 22, 2015 at 5:57 PM

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invidis: How Aldo Shoes uses digital signage in its largest store

A few weeks ago Aldo Shoes opened its world’s largest store at Dubai Festival City Mall. The Apparel Group – which holds the Aldo License for the region – invested heavily in a modern, screen filled instore design. Probably the best digital signage shoe retail concept in the region. […]

invidis.de
Thu, Oct 22, 2015 at 5:49 PM

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The Cost of NOT Having Digital Signage (MVix)

“Isn’t digital signage just an expensive way of replacing printed ads?” – a question that most digital signage newbies struggle with. However, there is an extreme focus on price and not the value of digital signage. […]

mvixdigitalsignage.com
Thu, Oct 22, 2015 at 2:56 PM

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Spotlight on DOOH in France (BroadSign)

With around 50,000 professional digital-out-of-home displays installed in France, the country’s DOOH market is the third largest in Europe. Following the UK and Germany in growth and innovation, DOOH has its own unique dynamics in France and this was once again made evident at Viscom Paris. […]

Thu, Oct 22, 2015 at 2:52 PM

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10 Things I Learned at the ANA’s Masters of Marketing Conference (OOH included; by Guaranty Media)

Westwood One’s Pierre Bouvard reveals some great insight into the world of marketing. Last week America’s senior agencies, marketing, and media sales teams were out of the office. They were at the annual Association of National Advertisers Masters of Marketing Conference in Orlando, Florida. […]

guarantymedia.com
Wed, Oct 21, 2015 at 7:44 PM

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Six Challenges Faced When Installing Digital Signage Into Existing Structural Conditions (RavePubs)

Every A/V project comes with a unique set of challenges. When installing equipment into an existing structure, integrators may need to securely install equipment into a location that was built before digital signage even existed. This can create a laundry list of challenges, from protecting equipment outdoors to creating video walls where walls don’t exist. […]

ravepubs.com
Wed, Oct 21, 2015 at 7:42 PM

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Back to the Future Day – marketing predictions it got right and what it missed (IAB UK)

With the 21st October marking the day Marty McFly and Doc crashed into 2015, Rocket Fuel’s SVP/GM EMEA + Emerging Markets, Dominic Trigg, thought it would be timely to look at some of the things the film got right about marketing technology in the future and some of the things that are missing. What's right? […]

Wed, Oct 21, 2015 at 7:41 PM

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South Africa: Digital OOH poised to move into the programmatic realm (Bizcommunity)

Programmatic media buying, placement and optimisation for DOOH (Digital Out-of-Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out-of-Home's growth, and contribute to the evolution of the communication industry. […]

bizcommunity.com
Wed, Oct 21, 2015 at 7:38 PM

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OMAC’s new tool provides access to 90% of Canadian out-of-home inventory (Marketing Mag)

The Out-of-home Marketing Association of Canada (OMAC) has updated its interactive mapping tool to include the inventory of all its member companies including its two newest members – Clear Channel Canada and Quebecor Out-of-Home OMAC president Rosanne Caron said the tool currently provides marketers and agencies with information on an estimated 90% of the country’s static and digital out-of-home inventory. […]

marketingmag.ca
Wed, Oct 21, 2015 at 7:36 PM

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Now Hiring! How to Use Out-of-Home Advertising To Recruit Top Talent (iHeart Billboards)

The practice of tearing through the local newspaper’s “Help Wanted” section with a red pen to find a new gig has largely disappeared. Today, the job hunt has become increasingly digital with online resume banks and automated job alerts triggered by a user’s targeted keywords (location, title, salary). LinkedIn, Ladders, Monster and other job aggregator sites are the new Classifieds. […]

Wed, Oct 21, 2015 at 7:33 PM

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