Editors’ Picks

OAAA: Updated standard formats for printed and digital OOH media

Below are the standard formats for printed and digital OOH media. […]

oaaa.org
Tue, Oct 27, 2015 at 1:38 AM

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What’s next for customer experience in retail stores?

No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store. But customer experience in retail can be a catwalk for the emperor's new clothes. Remember how many people talked about the ability to use social media on an interactive terminal in store? […]

econsultancy.com
Tue, Oct 27, 2015 at 1:37 AM

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Ask the Board: What Does it Take to Build a Profitable DOOH Network?

What types of business strategies contribute to a profitable network? What should the basic checklist include? Margit Kittridge, Vice President, Digital Director, Intersection. […]

digitalsignageconnection.com
Tue, Oct 27, 2015 at 1:35 AM

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The Digital Signage Playbook: The Complete Strategy to Go from Idea to Engagement, by Paul Flanigan

The world of digital signage continues to grow, and the technology and ROI is ever-changing. However, the fundamental strategy on successful network deployment remains. It still takes a complete understanding of the viewer, the venue, the partners, and the plan. […]

thedigitalsignageplaybook.wordpress.com
Tue, Oct 27, 2015 at 1:34 AM

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Forbes: Leaders Need To Embrace The Digital Revolution – But Be Wary Of Technology’s Limitations

Shaun Gregory, chief executive of the outdoor advertising company Exterion Media Group says his company, which operates advertising sites on the London Underground, buses, billboards and elsewhere, is enjoying strong sales, even as the conventional wisdom is that marketing is increasingly shifting online. […]

forbes.com
Tue, Oct 27, 2015 at 1:28 AM

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FBI Puts Suspect on Atlanta Billboards (Billboard Connection)

The Federal Bureau of Investigation is hoping to catch a murder suspect by putting his face on Atlanta billboards. Damian Thomas is wanted in connection with the April 2015 shooting death of 35 year old DeShannon Reid in Wilmington, Delaware. Thomas fled the murder scene and is believed to be in the Atlanta area because he has family here. […]

billboardcompanyatlanta.com
Tue, Oct 27, 2015 at 12:30 AM

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invidis: LG is filling the MENA region’s demand for video walls

Video Walls feed the Gulf’s desire for impressive visual solutions. Demand for video wall displays is the highest in the MENA region – no other region in the world records a higher market share of thin-bezel professional displays. LG’s curved 0,9 mm video wall was the star of Gitex 2015. […]

invidis.de
Mon, Oct 26, 2015 at 9:44 PM

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Net sales growth accelerates at WPP (Yorkshire Post)

Britain’s WPP, the world’s biggest advertising company, reiterated its full-year net sales target on Monday after posting an acceleration in third-quarter trading due to easier comparatives and solid demand in Europe and the United States. […]

yorkshirepost.co.uk
Mon, Oct 26, 2015 at 9:38 PM

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Mobile engagement firm SITO Mobile joins Digital Place-Based Advertising Association (DPAA)

New Jersey-based SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and, ultimately, sales, through real-time analysis of campaign and individual ad data for maximum revenue opportunities and campaign optimization. […]

Sun, Oct 25, 2015 at 8:00 PM

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16:9: How A Company Saved $500 Million By Using Digital Signage

In my old newspaper editor days, I verbally slapped around my reporters if they did something called Burying The Lede – putting the big news at the end of the story, if they got it in there at all. […]

sixteen-nine.net
Sun, Oct 25, 2015 at 7:58 PM

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TOPSHOP launches national DOOH Campaign (Grand Visual)

Topshop used a national Digital Out-of-Home campaign to promote their highly anticipated 2015 Autumn/Winter season. Fronted by supermodel of the moment Gigi Hadid, the tactical DOOH campaign appeared on digital screens at key shopping areas across London, Glasgow & Manchester. […]

digiday.com
Sun, Oct 25, 2015 at 7:57 PM

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Digital signage content: to connect with your viewers, appeal to emotions (Wirespring)

It's a well known fact that emotions play a powerful role in our decision making processes -- nobody ever claimed that we humans were rational actors. And it goes without saying that our attitudes about everything from the products we buy to the companies that we work for are profoundly influenced by our feelings towards those places and things. […]

wirespring.com
Sun, Oct 25, 2015 at 7:55 PM

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Airbnb Issues Apology After Offensive Outdoor Ad Campaign (SF News)

SAN FRANCISCO—Airbnb issued a public apology on Thursday, October 22, after launching a bold billboard campaign that made suggestions as to how the city of San Francisco should spend the estimated $12 million the company could pay if Proposition F passes. […]

thesfnews.com
Sat, Oct 24, 2015 at 2:29 AM

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Another report promises ‘Digital Signage Global Industry Analysis 2014-2020’, starting at USD 4500.00 a piece

These reports keep coming, from companies named 'Markets and Markets', 'Grand View Research' and several others, this one is from 'Future Market Insights'; with similar headlines and synopsis. All of them are similarly priced starting with around USD 4,500 for individual use and up to USD 10,000 for enterprise use. […]

Sat, Oct 24, 2015 at 2:06 AM

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16:9: Impressions From Four Winds’ Forward Event

Sitting at Denver’s airport, lamenting how I managed to book a flight with a time window that pretty much mirrors the time window for tonight’s Blue Jays-Royals game. No WiFi on plane, so I am pooched. Go Jays. […]

sixteen-nine.net
Fri, Oct 23, 2015 at 6:15 PM

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