NEW YORK, NY — A recent report from Mindshare found that more than 65% of consumers felt that advertising was too intrusive and were no longer interested in being marketed to, and less than half believed that advertising actually helped them to learn about a company’s products or services. […]
Trade group blames ad blocking for compromising publishers’ businesses. Companies profiting from ad-blocking are engaging in “highway robbery,” the Interactive Advertising Bureau said Tuesday. […]
Tbilisi, Georgia. The largest outdoor advertising company in Georgia, Alma LLC, has selected BroadSign International, LLC’s digital signage software for the deployment of its digital out-of-home network. Alma’s portfolio of digital displays is complementary to its traditional billboards and printing house. […]
In 1999, music lovers discovered that Napster let them download their favorite songs from Internet servers for free. Napster was quickly outlawed, but the music industry was snuffed and has never quite recovered. Despite their prodigious “MadMen” legacy, advertising agencies these days seem to be on a similar track. […]
Paris – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that Daniel Wall, CEO and minority shareholder (9.9%) of the German subsidiary Wall AG, will be leaving the company after the end of his contract in December 2015. […]
Contractors know that a two-by-four is actually smaller than its name would indicate. The name comes from the measurement of the wood when it's originally cut. Through the process of drying, the final measurements end up more like 1.5 inches by 3.5 inches. […]
How do consumer brands get noticed in retail, when consumers walk in and see a veritable kaleidoscope of competing visual cues? The big brands do what's needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, get noticed and trigger actions from shoppers. […]
The motion-activated installation teaches people that dancing can help ease the symptoms of Parkinson's disease. […]
The On-the-Go Travel Station is an innovative communications tool that provides NYC Transit subway customers with information about their complete trip. […]
APN Outdoor’s Military Rd overpass, that is currently home to two highly sought-after static billboards, inbound and outbound respectively, will be transformed to house two digital billboards, presiding over the busy stretch of road. […]
Aaaah coffee, that magical potion that helps us transform from zombie into worker bee. So, how do you take your morning Joe? Maybe you prefer it no-frills, basic black. […]
By Mike Drexler. I’m not an alarmist, but I am being a little dramatic here. When I think about what is going on in our business, I wonder whether there is anything we can really do to save the industry from itself. […]
The outdoor advertising industry on Monday is rolling out a new campaign meant to capitalize on marketers’ growing fears about whether the digital ads they buy are being viewed by real people. […]
Work has concluded on the UK’s largest outdoor airport screens at Heathrow Terminal 2. The 11.5m by 4.8m screens weigh in at 4.8 tonnes each and were manufactured and installed by Boldman in partnership with the principal contractor responsible for project management and electrical works at the airport, AJAR-tec. […]
l recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it's difficult to pinpoint the exact person with the right type of ad on the fly. […]
