Recently, Hong Kong’s Causeway Bay Station was home to an attention-grabbing campaign from skincare products company FANCL and featured a larger-than-life, 3-D build of a bottle of Mild Cleansing Oil set amidst the highly trafficked concourse. […]
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns. […]
We noted yesterday that Sir Martin Sorrell had been quiet recently – for a few days anyway – suggesting that he might have taken a holiday. Silly us, he’s popped up at New York’s Advertising Week to, among other things, welcome the merger between audience measurement firms comScore and Rentrak. […]
Exterion Media have partnered with San Francisco start-up TINT who work with over 45,000 brands to display social content across DOOH, Web, Retail stores, Mobile and any digital asset. Agencies and brands can now curate and publish social content directly into Exterion Media’s network. […]
The Out-Of-Home industry will be gathering later this month in Toronto for OMAC’s Activate Event to share campaigns, insights and results. With digital and emerging technologies transforming OOH, the focus is turning to the delivery of immersive and interactive experiences. One company that is finding success in this space is U.K.-based Grand Visual. […]
Paris – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that the New York City Franchise and Concession Review Committee (FCRC) voted yesterday unanimously to consent to the change in control to JCDecaux of CEMUSA, Inc., owner of CEMUSA NY LLC which holds the 20-year New York City Street Furniture Franchise Agreement. […]
The current advertising contract with JC Decaux is due to expire in December 2016 and a new 15 year deal is being put out to tender. And paper posters, which generally advertise city council festivals, events and services, will be replaced with digital hoardings - through which adverts can rotate or be changed at the flick of a switch. […]
Out of home media is growing in terms of what it can do to market brands. Melina Meletakos reports. Digital technology is driving where the out of home (OOH) media industry is heading, particularly in the retail space. […]
In-store analytics and marketing provider Walkbase and electronics and digital signage display manufacturer Samsung have announced a joint proposition to provide in-store analytics to retailers using Samsung digital signage screens. The partnership was announced recently at a U.K. […]
The Digital Signage Evening Event and Award Ceremony took place on the eve of the OVAB Digital Signage Summit Europe 2015, at the Weihenstephaner am Dom – the world’s oldest brewery. […]
As part of the new SEAT Ibiza campaign, drivers in the Netherlands explored features such as color, turned on the automobile’s lights, and honked the horn from the convenience of their smartphones. […]
APN Outdoor’s Military Rd overpass, that is currently home to two highly sought-after static billboards, inbound and outbound respectively, will be transformed to house two digital billboards, presiding over the busy stretch of road. […]
Outdoor Plus is launching a new site at M1 Staples Corner. Situated at the heart of the major traffic interchange between the A5, the North Circular and the start of the M1, the screen will attract a fortnightly audience of more than 940,000. […]
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Waterloo station is playing a key part in the Rugby World Cup as sports fans gather there to make the journey to Twickenham Stadium, so there’s no better way to get them in the mood than with the 40m long full motion digital screen filled with commemorative content. O2’s dynamic digital campaign on Motion@Waterloo displays supporters’ positive tweets that use the hashtag #WearTheRose. […]
