Editors’ Picks

GORE-TEX Launch Weather Activated OOH Campaign (Pioneering OOH)

Posterscope and Carat Edinburgh have developed an innovative Out of Home (OOH) advertising campaign for GORE-TEX® that capitalizes on the nation’s obsession with weather and brings to life the technological benefits of their fabric ─ durably waterproof and windproof, combined with optimized breathability, which maximizes protection and comfort for the wearer. […]

pioneeringooh.com
Fri, Oct 30, 2015 at 2:04 AM

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invidis: Save the Date – Digital Signage Summit Europe 2016 – June 23-24, at the Hilton Munich Airport Hotel

This summer invidis consulting joined forces with Integrated Systems Events for Digital Signage Summit Europe to produce the two day summit following the formation of a joint venture between the two organisations earlier this year. Next year there will be another innovation – the Digital Signage Summit Europe will take place in June. […]

invidis.de
Fri, Oct 30, 2015 at 1:27 AM

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InfoComm MEA splits with GITEX, join forces with Digital Signage Summit

InfoComm MEA is to become a standalone show in 2016. To be held from 6 to 8 December 2016, the event will continue to be jointly organised by InfoCommAsia and the Dubai World Trade Centre, where it will be held once again. […]

Fri, Oct 30, 2015 at 1:21 AM

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Digital signage getting advertisers to ‘Feel the Real’ (DSToday)

The Outdoor Advertising Association of America last month launched a new campaign designed to highlight that reality problem and prove the unique strengths and marketing effectiveness of OOH advertising. […]

digitalsignagetoday.com
Fri, Oct 30, 2015 at 1:19 AM

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In-store tech: the screen in the corner that nobody wants to use (eConsultancy)

We’re obsessed with the evolution of the shopping experience. Established retailers are trying to learn more about their customers’ shopping habits. The ones getting it wrong are trying to mash tech and the store together into one unwieldy omnichannel concept that turns the customer cold. […]

econsultancy.com
Thu, Oct 29, 2015 at 12:47 AM

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AdAge: Are old metrics good for new media?

It's been four years since advertising industry groups joined to form the Making Measurement Make Sense (3MS) initiative, and nearly 18 months since Association of National Advertisers CEO Bob Liodice called for a "measurement mandate" to improve the state of accountability. So what's changed? Plenty, actually. […]

adage.com
Thu, Oct 29, 2015 at 12:45 AM

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Billboards ridiculing aspects of Christianity and Islam rejected by APN Outdoor (Herald Sun)

BILLBOARDS ridiculing Christian communion wafers and asking if people can flush the Koran down the toilet have been rejected by a major Australian outdoor advertising company. The ads were to be posted in Melbourne, Sydney and Brisbane to promote atheist and American author Sam Harris, who is touring in January. […]

heraldsun.com.au
Thu, Oct 29, 2015 at 12:44 AM

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Warc: Indian OOH advertising picks up

MUMBAI: Spending on outdoor advertising picked up in the third quarter and the sector is likely to see an annual increase of between 7% and 8%, according to industry figures. Exchange4Media spoke to a number of OOH owners and media agencies who all agreed that Q3 2015 had been a significant improvement on the same period in 2014, thanks to campaigns run by government and ecommerce businesses. […]

warc.com
Thu, Oct 29, 2015 at 12:41 AM

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Los Angeles Police Department and Clear Channel Outdoor Partner to Launch Driver Safety Campaign (PR)

Clear Channel Outdoor Billboard Donation Aims to Combat Distracted Driving, Hit-And-Runs. LOS ANGELES--(BUSINESS WIRE)--Clear Channel Outdoor (CCO) today announced a new campaign with the Los Angeles Police Department (LAPD) to prevent distracted driving and reduce the number of hit-and-run accidents in the Los Angeles area. […]

businesswire.com
Thu, Oct 29, 2015 at 12:38 AM

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Dear ANA, I offer you an idea (Linkedin)

This week, the Association of National Advertisers (ANA) in the US took the unprecedented move of hiring two independent firms to support its fact-finding efforts to uncover (and hopefully resolve) issues that have cast a huge, dark cloud over the transparency of the US media industry. […]

linkedin.com
Wed, Oct 28, 2015 at 11:56 PM

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Installation of the Week: Digital Billboard Warns Pedestrians in Samsung’s DOOH Campaign (DSConnection)

The interactive digital billboard featured below recently amazed passersby in Stockholm as it warned pedestrians about obstacles lurking just around the corner. […]

digitalsignageconnection.com
Wed, Oct 28, 2015 at 9:55 AM

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Case study: touch interactive storefront for Korean Air by Pearl Media (DSConnection)

Pearl Media and key partner Initiative built a touch interactive storefront for Korean Air that served as a gateway to other countries. An interactive storefront was created for Korean Air in which consumers could create a customized postcard for one of four Korean Air destinations through touch technology. […]

digitalsignageconnection.com
Wed, Oct 28, 2015 at 9:12 AM

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DOOH Campaign: St Pancras turns into Exotic Paradise (AV Interactive)

The Mexico Tourism Board has taken over the Immersion Zone at London's St Pancras International Station as part of a major tourism push. The post St Pancras turns into Exotic Paradise appeared first on AV Magazine | Pro AV news, analysis and comment from Europe’s leading Audio Visual title. […]

avinteractive.com
Wed, Oct 28, 2015 at 5:29 AM

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Seoul’s interactive bus information system (AV Interactive)

Hundreds of bus shelters across Seoul, South Korea have been fitted with 46-inch touch sensors to give commuters engaging, easy-to-access real time information about traffic, transit routes and local amenities. The post Seoul’s interactive bus information system appeared first on AV Magazine | Pro AV news, analysis and comment from Europe’s leading Audio Visual title. […]

avinteractive.com
Wed, Oct 28, 2015 at 5:29 AM

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Elections and sports drive stronger adspend growth in 2016, outdoor projected to grow 3.6% to 4.3% (JCDecaux)

Global advertising spend is released by the forecasting companies ZenithOptimedia and Carat who estimate a 5% growth in 2016 in their Q3 forecasts. Key events to drive 2016 global adspend are said to be the USA presidential elections, summer Rio Olympics and the UEFA Football Championships. […]

jcdecaux-oneworld.com
Wed, Oct 28, 2015 at 2:58 AM

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