What types of business strategies contribute to a profitable network? What should the basic checklist include? Margit Kittridge, Vice President, Digital Director, Intersection. […]
The world of digital signage continues to grow, and the technology and ROI is ever-changing. However, the fundamental strategy on successful network deployment remains. It still takes a complete understanding of the viewer, the venue, the partners, and the plan. […]
Shaun Gregory, chief executive of the outdoor advertising company Exterion Media Group says his company, which operates advertising sites on the London Underground, buses, billboards and elsewhere, is enjoying strong sales, even as the conventional wisdom is that marketing is increasingly shifting online. […]
The Federal Bureau of Investigation is hoping to catch a murder suspect by putting his face on Atlanta billboards. Damian Thomas is wanted in connection with the April 2015 shooting death of 35 year old DeShannon Reid in Wilmington, Delaware. Thomas fled the murder scene and is believed to be in the Atlanta area because he has family here. […]
Video Walls feed the Gulf’s desire for impressive visual solutions. Demand for video wall displays is the highest in the MENA region – no other region in the world records a higher market share of thin-bezel professional displays. LG’s curved 0,9 mm video wall was the star of Gitex 2015. […]
Britain’s WPP, the world’s biggest advertising company, reiterated its full-year net sales target on Monday after posting an acceleration in third-quarter trading due to easier comparatives and solid demand in Europe and the United States. […]
New Jersey-based SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and, ultimately, sales, through real-time analysis of campaign and individual ad data for maximum revenue opportunities and campaign optimization. […]
In my old newspaper editor days, I verbally slapped around my reporters if they did something called Burying The Lede – putting the big news at the end of the story, if they got it in there at all. […]
Topshop used a national Digital Out-of-Home campaign to promote their highly anticipated 2015 Autumn/Winter season. Fronted by supermodel of the moment Gigi Hadid, the tactical DOOH campaign appeared on digital screens at key shopping areas across London, Glasgow & Manchester. […]
It's a well known fact that emotions play a powerful role in our decision making processes -- nobody ever claimed that we humans were rational actors. And it goes without saying that our attitudes about everything from the products we buy to the companies that we work for are profoundly influenced by our feelings towards those places and things. […]
SAN FRANCISCO—Airbnb issued a public apology on Thursday, October 22, after launching a bold billboard campaign that made suggestions as to how the city of San Francisco should spend the estimated $12 million the company could pay if Proposition F passes. […]
These reports keep coming, from companies named 'Markets and Markets', 'Grand View Research' and several others, this one is from 'Future Market Insights'; with similar headlines and synopsis. All of them are similarly priced starting with around USD 4,500 for individual use and up to USD 10,000 for enterprise use. […]
Sitting at Denver’s airport, lamenting how I managed to book a flight with a time window that pretty much mirrors the time window for tonight’s Blue Jays-Royals game. No WiFi on plane, so I am pooched. Go Jays. […]
This week Rightmove launched a Digital Out of Home campaign supporting the “Find Your Happy” message. The campaign highlights the unrivalled choice and stock available on Rightmove, reminding passers-by that they’re more likely to find their next home on Rightmove, with dynamic & localised messages deployed on the Exterion and JCDecaux networks across London. […]
Location-based marketing will be a $43.3 billion market by 2019, Asif R. Khan, president of the Location Based Marketing Association, told the audience at the group’s annual regional meeting in Chicago Thursday. […]
