The ad industry’s disconnect from consumers is epitomised by the festival, where we toast an industry that’s in love with technology and itself, not people. One of the oddest things about advertising is our continued focus on ourselves and not the general population. […]
DOOH Ad Campaign Adapts Screen Message Using Real-time Audience and Location Data. UNITED KINGDOM — Cortana, a voice-activated personal assistant from Microsoft, and direct competitor to Apple’s Siri, has launched an ambitious digital out-of-home (DOOH) ad campaign that combines real-time audience and location-based data to generate relevant, dynamic screen content. […]
UK-based CMS Signagelive has announced closer ties with tech giant Google through its reseller-centric Google for Work program, getting formally accredited as a “Partner.” Signagelive is in the program’s Technology Track, identified as being “for partners who create products and solutions that complement, enhance or extend the reach or functionality of Google for Work and Education products. […]
NEC has announced its VUKUNET Digital OOH ad-serving platform has been installed in 100,000 since the platform launched in 2009, and it has delivered some 1.8 billion ad impressions a month. The system connects agencies, ad trading desks and online demand-side media-buying platforms with network operators who use VUKUNET. […]
Starting from 1 July 2015 for a period of five years, these contracts cover 1,640 double-decker and single-decker buses across 192 routes. Paris, – JCDecaux SA (Euronext Paris: DEC), a global outdoor advertising company, announced that, following a competitive tender, it has been awarded the contracts for the exclusive bus body advertising concessions in Hong Kong. […]
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Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being a marketing campaign now running in the UK and built around Microsoft’s Cortana – the Windows phone version of Siri or Google Now. […]
TPN created unique channel content for Bank of America that promotes a powerful mobile banking feature in order to help spread the word about convenient banking options. […]
Follow these tips to develop your own playbook for starting a successful indoor digital advertising network. […]
A new study from Juniper Research has found that advertising spend on smartwatches will reach USD 68.6 million by 2019, up from an estimated USD 1.5 million this year. The research, Digital Advertising: Online, Mobile and Wearables 2014-2019, found that growth will be fueled by the entrance of high profile brands such as Apple into the smartwatch arena. […]
BILLBOARD WATCH-The Chinese developer of the Metropolis project now rising beside the 110 Freeway in downtown LA might be excused for wondering why there’s any fuss over its bid to exempt the billion-dollar retail, hotel and condo complex from a state law forbidding commercial advertising visible to freeway traffic. […]
"We were so excited to win the city contract," (in November, 2014) Etherington said, "not only does the city pay nothing for all this sharp technology, but they've been guaranteed $500 million over the next 12 years with a three year option to extend. Just to give you an idea of the projected numbers involved, the entire Out-of-Home ad market is estimated at $5 billion. […]
Posterscope state that DOOH brings 28% of all out of home revenues today. This is an absolutely massive spoonful, especially when you consider the Advertising Association and Warc’s Adspend Forecast predicted that over £1 billion would be invested in Out of Home advertising during 2015. Open wide! […]
The Outdoor Media Association (OMA) is looking to build an automated transaction platform in a bid to create a one-stop hub for buying and selling out-of-home advertising in Australia across all formats. […]
Daniel Doctoroff, the former chief executive of news and data provider Bloomberg LP, has launched a bid to buy Titan Outdoor, a company that provides outdoor advertising on buses in U.S. cities, according to three people familiar with the matter. […]
