To drive brand awareness and recall, and as the centrepiece of a multi-million dollar global campaign, EMC launched a state-of-the art motion capture and projection installation named the Hybrid Cloud Walk. […]
Static, digital and statues recently brought the Big Sky Country to the Windy City. Media company Titan teamed with Montana Tourism and the Chicago Transit Authority in May to bring a taste of the big sky to the city of big shoulders with an out-of-home ad campaign that combined digital and static elements with 3D statues of bison, bears and moose. […]
The Digital Signage Business Climate Index Russia has has increased by 14,28 base points from -21,43 base points to -7,15 base points. The DBCI reflects the current slightly negative business sentiment of the digital signage industry in Russia. Over 70 % of the polled companies are satisfied or rate their current business climate with good. […]
It didn’t get a mention in Apple’s big keynote announcements Monday — which already had plenty of interest to publishers — but deep within Apple’s developer documentation lies perhaps the most important item of all to the news industry. Adblocking is coming to the iPhone with iOS 9. […]
The awards were created to recognize “the next generation of industry mavericks" across all spectrums of the financial consulting profession. […]
By Richard McGowan. Cross-track digital media system operator XTD Limited has unveiled the world’s first open-air digital cross-track media installations leading to the launch of the media network in another major Australian city. […]
This is brilliant – projection mapping, using a custom animation on a guest table at a Belgian restaurant. A tiny chef pops out of a virtual hole in the table, and proceeds to fire up a grill and start cooking. The whole thing is projection mapped and is a great representation of how that tech is not just for the sides of buildings and huge spaces. […]
Exterion Media has become the leading Digital Out-of-Home (OOH) media company in the Netherlands with the introduction of a brand new digital estate. Launch partners Google, Coca-Cola, Amstel, T-Mobile and UPI are the first advertisers to be displayed on the 70” screens at a premium new location - the IJhal at Amsterdam Central Station. […]
Global ad spending will be up an average 4.2% next year and the average ad-to-sales ratio (ad dollars spent as a percent of total revenue) will be an estimated 2.0%, according to the 39th annual "Advertising Ratios and Budgets" report, released June 10 by research company Schonfeld & Associates. […]
Ad growth is improving, out-of-home advertising it tipped for success and clumsy mobile banners need to be left in the past - the latest PwC Australian Entertainment and Media Outlook Report is out. The total Australian advertising market is expected to grow to $16.4 billion by 2019, up from $12.9 billion in 2014 – according to the latest PwC Australian Entertainment and Media Outlook Report. […]
Dave Trott’s reputation as an ad guru grows apace and today he was speaking to the annual congress of FEPE – the association representing the world’s big out of home media companies – about creativity. […]
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Wednesday night, Google unveiled a plan to help improve cities. The company launched a new, independent company called Sidewalk Labs run by former Bloomberg CEO Dan Doctoroff. Sidewalk aims build products and platforms to tackle big-picture issues like cost of living, efficient transportation, and energy use for city-dwellers around the world. […]
By Mungo Knott, Head of Insight, Primesight. The conversation around programmatic advertising is endless. However, programmatic in the out-of-home (OOH) industry hasn’t quite generated the same buzz. While programmatic is ubiquitous in media and marketing, the outdoor sector is proving stubborn on the issue. […]
In the next year DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, MD: Provantage Media Group who believes that Digital Out of Home (DOOH) is going to revolutionise the OOH media landscape in South Africa. […]
