Disruptive technologies can greatly change society. For example, in 2007, Apple released the iPhone that had a massive impact on how and why people use phones. Yes, most of us still talk on phones, but we are using smartphones for just about everything else, too. […]
Lamar Advertising Co. began 2014 the same way it ended 2013: Waiting on the Internal Revenue Service to decide whether the outdoor advertiser will be able to convert to a Real Estate Investment Trust. On Thursday, the IRS issued an updated list of assets for which the agency won’t be issuing rulings. […]
CBS Corp.'s CBS -0.17% Outdoor Americas advertising business is preparing to issue $1.6 billion in new debt, roughly split between bonds and loans, according to people familiar with the matter, a move that comes as CBS is planning to spin off the unit through an initial public offering. […]
Digital Signage Expo 2014 is fast approaching—it takes place February 11-13, 2014 at the Sands Expo and Convention Center in Las Vegas. And the show is on track to be bigger than ever. […]
We asked some of the most interesting people we cover to make bold predictions for 2014, choose a piece of marketing jargon that should stay back in 2013 and share a New Year's Eve resolution. Here's what they said. […]
1. New tools will emerge to help real-time marketers become more ‘agile’. In 2014, we’ll see the emergence of new tools and platforms to support the macro-trend towards content marketing and real-time marketing, with more brands becoming newsrooms for their niche. […]
Companies nearly tripled the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013, according to LinkedIn Marketing Solutions. Roughly 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014. […]
VisionChina Media, Inc. (VISN) provides advertising services in China. It operates out-of-home ad networks using real-time television broadcasting to deliver content and advertising mostly on mass transportation systems. […]
Two major billboard advertising companies are among four firms vying to run Mayor Rahm Emanuel's attempt to turn Chicago street corners and other city-owned parcels into inviting public plazas, but the administration won't say much about what's being offered. […]
Lamar Advertising Co. ( LAMR ) is actively pursuing plans to convert itself into a real estate investment trust (REIT) to capitalize on a seemingly more favorable tax environment. The company is currently mulling an REIT election and is optimistic about receiving a favorable ruling from the U.S. […]
The Christmas season typically evokes wonderful images of festive lights, hearty food and gaily-wrapped presents. These Out-of-Home campaigns certainly come close to capturing some of the essence of Christmas! […]
Biggest advertising/media stories of 2013 As expected, 2013 was another year of change and disruption within the media and technology world. In a year full of big stories and movements, these were the main themes that seemed the most important. […]
Facebook Inc (NASDAQ:FB)’s May 2012 IPO may have been botched, but hotly anticipated stock sale still managed to raise $16 billion, making it the second-largest IPO in U.S. history, as investors raced to buy shares of what they hoped would be the next Google. It wasn’t to be. […]
1) Clients: New business models - The advertising industry will be massively disrupted by clients moving away from horizontal integration to embrace new business models that do not rely on the same amounts of mass advertising to drive growth. […]
With the New Year right around the corner, it is inevitable that we take time to stop and reflect on the last year and picture the year ahead. 2014 will be another year of rapid evolution for marketers. In the past year, the ads landscape has evolved and will continue to accelerate to keep pace with shifts in consumer behaviour. […]
