Editors’ Picks

The Drum: New Era OOH campaign directs Underground commuters to JD Sports flagship store

New Era has initiated an out-of-home advertising campaign directing Londoners to JD Sports to snap up its unique range of Major League Baseball branded hats. The sports headwear brand will run an ad campaign in the London underground putting forward its “This is the Cap” campaign with Major League Baseball and JD Sports. […]

thedrum.com
Tue, Nov 24, 2015 at 11:00 PM

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Case Study: How ATM Digital Signage Screens Drive Consumer Moments (Samsung)

The first digital signage solutions required several components, including a dedicated plasma or LCD display panel, a separate computer that acted as the media player and dedicated data connections that included a modem, router and wiring. With these legacy setups, costs could add up quickly. Today’s high-quality, 24/7-rated LCD display panels are very affordable and compact. […]

insights.samsung.com
Tue, Nov 24, 2015 at 5:20 PM

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invidis: Digital signage business sentiment in Benelux on a positive trend towards the end of the year

Since the last survey in September 2015 the Digital Signage Business Climate Index has increased by 2,10 base points from 57,14 base points to 59,25 base points. The satisfaction with the current business situation for products and services in the Digital Signage and Digital out of Home industry has further increased. While the negative assessment of the situation has declined. […]

invidis.de
Tue, Nov 24, 2015 at 10:13 AM

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invidis: Digital Signage Business Climate Index slightly down in Germany, Austria, Switzerland

The Digital Signage Business Climate Index decreased marginally by 2,95 base points to 57,70 base points in November 2015 in DE/AT/CH. However, the current business situation has been rated more satisfactory by market participants – with negative ratings decreasing by an additional 1,1%. […]

invidis.de
Tue, Nov 24, 2015 at 10:08 AM

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This Thanksgiving, We’re Thankful for Mouth-Watering Creative in OOH! (iHeart Billboards)

Every fall season, billboards with Thanksgiving imagery subliminally make our stomachs growl and tongues wag in anticipation of the tryptophan-induced holiday before it’s actually arrived. It’s near impossible to avoid images of golden turkeys donning little white booties (they’re called frills, btw), pumpkin pies and families gathered around the dining table…or TV watching football. […]

Tue, Nov 24, 2015 at 7:35 AM

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2015 DPAA Video Everywhere Summit: Stuart Elliott interviews Lori Hiltz & Rishad Tobaccowala (Video, 21:17)

Ad columnist Stuart Elliot interviews Havas' CEO Lori Hiltz and Publicis Groupe's Chief Strategist . […]

youtube.com
Tue, Nov 24, 2015 at 7:25 AM

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DPAA: Audience Targeting — Are You Missing the Mark? (Media Village)

Mobile and digital out-of-home have paved the way for location-based targeting, taking what newspapers first did with zip-code-based plans and now providing longitude and latitude plans all the way down to a single square foot. […]

jcdecaux-oneworld.com
Tue, Nov 24, 2015 at 7:22 AM

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OAAA: OOH Continues to Outpace Other Traditional Media and GDP

Washington, DC) –Out of home (OOH) advertising revenue rose 4.3 percent in the third quarter of 2015 compared to the previous year, accounting for $1.71 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 22nd consecutive quarter of growth, and continues to buck the trend of traditional media. […]

oaaa.org
Tue, Nov 24, 2015 at 2:48 AM

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Why your Digital Menu Board Sucks (White paper by Mvix)

Before continuing, we strongly suggest watching this SNL skit from a few years back, as it is totally relevant to how you need to design your digital menu boards, and why. It’s also entertaining in and of itself. […]

mvixdigitalsignage.com
Tue, Nov 24, 2015 at 2:47 AM

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OAAA: OUTFRONT Media CEO Jeremy Male: OOH-Mobile Connection Driving the DOOH industry

Out-of-Home is outperforming other media, and the connection between it and mobile will continue to drive the OOH and Digital OOH forward, Jeremy Male, chairman and CEO, OUTFRONT Media, New York, told the 100+ attendees in his keynote address at the The DailyDOOH Investor ConferenceNov. 4/15 during New York Digital Signage Week. […]

oaaa.org
Tue, Nov 24, 2015 at 2:44 AM

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Ask the Board: How to Create Effective Digital Signage Content (DSConnection)

What advice would you give designers, animators and strategists when designing content for DS to ensure that it will be most effective? […]

digitalsignageconnection.com
Tue, Nov 24, 2015 at 2:42 AM

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How To Increase Engagement With Digital Signage (Business)

Digital out-of-home (DOOH) signage has hit a boom as of late, and the industry is set to rake in upwards of 15 billion — yes, with a ‘B’ — dollars by 2020. Recent studies have shown that the young adult, aged 16-24, retail experience is changing rapidly. For retailers small and large alike, adopting digital signage can bring the business firmly into an increasingly digital world. […]

business.com
Tue, Nov 24, 2015 at 1:07 AM

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A recap of the DPAA 2015 Video Everywhere Summit by Lyle Bunn (DSToday)

The annual event of 800 brand, agency and network executives took place just as the latest 007 movie was hitting the screens, with the vilain being an all-observing, all-aggregating digital network. True to the movie, Albert Einstein's prediction that "what man's mind can create, his character can control" is a confidence expressed by marketers. […]

digitalsignagetoday.com
Mon, Nov 23, 2015 at 11:13 PM

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PC retailers have fallen behind when it comes to the adoption of in-store tech (PCR Online)

Many High Street retailers have fallen behind when it comes to the adoption of technology in store and online. Digital signage is the perfect example of in-store technology. For PC retailers especially, digital signage is cost-effective and dynamic, and can be used to communicate their brand, promotions and product information across the store. […]

pcr-online.biz
Mon, Nov 23, 2015 at 11:08 PM

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OOH Obie Awards: 2016 Call for Entry

OAAA is calling all creative types, it's time to enter the 2016 OBIE Awards. The award that honors creative excellence in the OOH industry. It's time to separate yourself from the ordinary. […]

obieawards.org
Mon, Nov 23, 2015 at 4:59 PM

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