So it was all jumbled into one big "Are you sure you want to do this?" The initial investment was $20,000 to start. I had it and used credit cards. […]
The power of outdoor marketing is rising. This is what Taproot points out through its new outdoor campaign for the Indian Outdoor Advertising Association (IOAA), titled Everything Works Better When It Is Outdoor. The campaign, which was created by photographer Prashant Godbole, was launched in August during the Outdoor Asia Convention (OAC), an outdoor industry gathering. […]
“What form of advertising can be experienced throughout the day, every day of the week, not surrounded by editorial, programming or photographs, and can be targeted to reach specific audiences by geographic location? If you guessed outdoor, you’re right. Outdoor advertising is smart. […]
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Today, workers began installing the first LinkNYC access points in New York. First announced in November 2014, the hubs are designed as an update to the standard phone booth, using upgraded infrastructure to provide gigabit Wi-Fi access points. This particular installation was spotted outside a small Starbucks at 15th St and 3rd Avenue, near Manhattan’s Union Square. […]
Fifty years ago, a bill tried limit the proliferation of billboards and improve the landscape along America’s highways. On Feb. 8, 1965, President Lyndon B. […]
Some 81.3% of global marketers say data will become more important to their marketing and advertising efforts in 2016, according to the second annual Global Review of Data Driven Marketing and Advertising Report by MediaMath, The Winterberry Group and the Global DMA. […]
Contrary to popular belief, the future success of your network has everything to do with your long-term business objectives and content strategy and only marginally affected by the hardware that is implemented along the way. In deploying digital signage, your company needs to have a well thought out process that requires a great deal of pre-planning to be successfully implemented. […]
When we think of immersive experiences, we are quick to think of the BIG ones, like Disney World, where every detail has been obsessively designed to maximize our emotional engagement. But what about the more mundane, day-to-day experiences we have at our local malls, restaurants and other destinations? Think about where you go in your hometown and why. […]
Outdoor advertising reminds drivers at every turn — it’s time to hit the slopes! Digital billboards near local or day-trip-worthy winter resorts alert commuters to ski conditions and dump alerts, some posting real-time photos of snowboarders gliding through the powder. Little Switzerland stated the obvious, “Your Backyard” (no snow). […]
Connected-screen company Think&Go announced it is set to debut what it says is "the world's first multipayment connected screens" at CES 2016 in January in Las Vegas. […]
It's time to head outside and check out some of 2015's best out-of-home work. Below, we've collected 13 campaigns that used their real-world setting to great effect, giving extra dimension to the brands (and in several cases, the causes) they promoted. […]
According to IDC, digital signage use in retail outlets will grow from $6 billion in 2013 to $27.5 billion in 2018, as retailers continue to digitize the consumer experience. IoT data harvested from smartphones, wearables, sensors and other devices will provide significant new insights and opportunities. […]
SEOUL -- South Korea's ICT ministry said Monday it will spend 78.9 billion won (US67.3 million) to nurture the digital signage industry in line with its efforts to foster new growth engines. Under the plan, the Ministry of Science, ICT, and Future Planning will make the investments through 2018 into expanding support to related startups while abolishing unnecessary regulations. […]
Eletromidia S.A. has completed strategic investments in DMS Publicidade Mídia Interativa Ltda (“DMS”) and Telefónica On The Spot Soluções Digitais Do Brasil, Ltda (“TOTS”). DMS and TOTS operate out-of-home advertising in the subway systems of Rio de Janeiro and São Paulo, respectively. […]
