The digital Signage Business Climate Index Spain and Portugal has decreased by 11,06 base points from 67,50 base points to 56,44 base points. The decline of the index has been definite. However, it sill is well in the positive region of the scale. […]
The Paris climate talks, which began Monday and bring together more than 150 world leaders, are aimed at finding solutions to curb the rising levels of pollution, cut dependency on fossil fuel, and halt the ensuing rise in temperatures. The talks are facing protests on multiple fronts. […]
Retailers, banks, schools and other institutions are all using digital screens in street-level windows to provide highly visible, impactful messaging. However, getting it right involves much more than putting a big display in a window. Sunny environments require high brightness digital signage displays, with a luminance of at least 2,000 nits, in order to ensure messaging is not washed out. […]
Just in time for the COP21 Climate Conference, an organization called Brandalism has hijacked over 600 outdoor ad spaces in the city, replacing them with climate change-related art ... and what, at first glance, look like ordinary ads for brands like Total, Air France, Dow Chemicals, GDF Suez and Volkswagen. The difference is, these ads reveal unpleasant truths. […]
A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement. […]
London, England - Exterion Media, Europe’s largest privately held Out-of-Home advertising business, will convert 2,000 displays in the United Kingdom and Netherlands to BroadSign International, LLC’s digital signage platform. […]
Next to flashing Internet banners and late-night telemarketers, the roadside billboard is may be the most maligned of advertising forms. The concept of the large-scale outdoor advert pre-dates the automobile by several decades, and it came under fire — as a road-safety concern or as "visual pollution" — almost from the start. […]
Technology and mobile is driving the real change in the advertising, media and communications industry, including out-of-home. While I've covered the topic of "the future of out of home" in some detail and recently addressed "the role of mobile on the continent" as well in this regard, there are always new points to make and new concepts to discuss when thinking out of home (OOH). […]
The quick penetration of mobile in Africa, skipping landline usage straight to the digital age, has dramatically transformed communication in the process. Over half of South Africa's internet traffic comes from mobile devices with 23 million smartphone users, equating to a population penetration of 47 percent. […]
Moving beyond traditional transaction-only devices, POS applications now connect with data, people and numerous devices to create a smarter customer journey. As one of the top frustrations for customers in-store, organizations are considering queue management a top priority, turning to digital signage to solve the problem of unpredictable waiting times and managing customer flow. […]
Planar has requested that The Nasdaq Stock Market suspend trading and delist Planar common stock in connection with the closing of the merger. […]
Nick Georgetti from the UAE region solutions provider 2point0 Concepts turned into something of a tour guide for me during my time last week in Dubai. One of the stops was a walk around the buildings – with their often over-the-top designs – in the city’s financial hub. […]
Ok, I’m back at World HQ after a week in Dubai. Mission accomplished on establishing some business ties way over there, and in going sufficiently far away that I’ve frequent flyer gold status again. If you fly a lot, you’ll understand the value of separate check-ins, early boarding and, in international hubs, showers. […]
What are the most common mistakes that network operators make, and on what basis should they evaluate new technologies before investing in upgrades? […]
ATLANTA, GEORGIA – The industry-leading manufacturer of LED visualization solutions, NanoLumens (www.nanolumens.com), and the leader in location intelligence and proximity‐based mobile engagement, Gimbal Inc. […]
