In a Masters of Marketing award-winning campaign last year, domestic abuse charity Women’s Aid wanted to put the issue firmly into the public eye. It achieved this through the use of experiential marketing and interactive outdoor digital technology. […]
Digital and Out-Of-Home: A whole new kind of canvas. While we pick our favourites, few other product innovation that caught our eyes relating to our own industry of digital marketing and advertising, are in the areas of potentials for Digital and Out Of Home (OOH). […]
CES highlights three broad implications for the OOH industry. First, consumers are expecting high quality experiences everywhere, both in and out of home. Advertisers need to continue to up their game with producing high quality, immersive, content-rich experiences. […]
Brands will be able to use all of Kinetic Worldwide’s billboards globally to push messages to peoples’ smartphones. The outdoor specialist’s global chief executive Mauricio Sabogal told The Drum the launch would transform all its “out of home media into interactive media”. […]
The folks at Brandalism feel that outdoor advertising is unavoidable (can't turn the page or flip the channel, they explain in a video) and, therefore, an affront to society. Of course, it is also the easiest form of advertising to subvert because it is static and accessible, but let's not quibble over tactics here. So, what's the damage? […]
What experts think will be the biggest trends of 2016 and the hottest stories of the year to come. […]
LCD walls are becoming popular as a futuristic solution in both system design and construction. Take for example, The Cosmopolitan Hotel in Las Vegas, where the visual experience is transformed and elevated, with the lobby covered mostly with immersive displays broadcasting high-definition video contents. It becomes immediately apparent that this hotel is different from the competition. […]
2015 was the big boom the digital signage industry had been waiting for, with many brands embracing the digital evolution by integrating digital signage and interactive digital solutions in-store. For those who have started their digital journey, well done — you are one step ahead of many. For those who haven't, or are just beginning the journey, make it your New Year's resolution to start now. […]
Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. […]
The number-one item driving traffic and party guests to local entertainment centers is digital signage. […]
Eurostar has launched its January Sale campaign, which is currently live across a number of environments in London and Birmingham. The campaign aims to inspire people to start the New Year in style by ticking off European locations that consumers have always wanted to go to, but haven’t got round to visiting yet. The four routes that Eurostar are promoting are Lyon, Bruges, Brussels and Paris. […]
Taproot Dentsu launched a campaign during an outdoor industry gathering OAC (Outdoor Asia Convention) where around 400 industry leaders across India had gathered, the campaign highlighted the ‘Power of Outdoors’. Conceptualized by Taproot and brought to life by the veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. […]
The stage is set for a transformative year, thanks to significant investment, the Smart Cities initiative and robust audience data. The out-of-home sector has been tremendously resilient throughout the recessionary years, showing consistent growth driven by its fundamental benefits. In an ever-fragmenting media landscape, you can still reach pretty much the entire population, all at the same time. […]
In a mammoth $458.5 million deal that closed today, Baton Rouge-based Lamar Advertising Co. has purchased more than 5,500 outdoor signs and digital displays in five major U.S. markets from Clear Channel Outdoor Holdings Inc. […]
Bob Raikes, Managing Director – Meko Ltd, comments on the “S curve” growth, which has not stopped yet for Public Display. The Public Display market in Europe has been showing good growth compared to many other technology markets. It took some time to get going, with growth slower than many hoped from 2004 to 2008. […]
