AdWeek: If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers
Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner's pace. […]
Wed, Mar 2, 2016 at 2:30 AM