New research carried out by Exterion Media and Kinetic has found that rail commuters have an average travel period of 35.5 minutes to absorb advertisements – 7.84 minutes on the platform and 27.69 minutes on board. […]
Amazon launched a dynamic Digital Out of Home (DOOH) campaign to celebrate the eagerly anticipated arrival of Catastrophe Season 2 to Amazon Prime Video. The campaign captures the humor of the British sitcom and invites participation through the show’s Twitter handle @catastrophe-tv. […]
Exterion Media’s session was one of the few from the week looking at the role of Outdoor and posed the question “are we making enough of digital creativity in outdoor?”. Alan Brydon from Outsmart argued that we need to communicate more about the creative potential of Digital Outdoor. Further, he urged the industry to move towards personalisation at scale through the use of dynamic creative. […]
In an Out-of-Home media first, Waitrose has live streamed content to digital screens in 9 cities across the UK. The supermarket’s spring promotion, which is part of a wider multimedia campaign, endeavoured to reinforce why its consumers enjoy shopping with the brand. […]
The Texas lawsuit comes as iHeartMedia begins to grapple with ways to address its massive debt load that totals $20.6 billion, including $8.3 billion maturing in 2019. IHeartMedia, known as Clear Channel until 2014, owns more than 850 radio stations, operates the popular iHeartRadio app and owns billboards used for outdoor advertising. […]
As facial recognition software gets better and better, the internet is getting sillier and sillier. Earlier this year Snapchat launched "face-swapping" a selfie feature that allows you to actually swap your face with someone you're next too. Netflix, with the help of entertainment agency Darewin launched face-swapping ads in France, a first for TV. […]
If someone told you today that a new, brightly lit neon sign was going up across the street from where you live, you might react with disgust at the thought of such a commercial eyesore invading the skyline of your community. Yet when some older sign or billboard is threatened, everyone is suddenly up in arms, rushing to its defense. […]
Outdoor advertising company JCDecaux has extended its advertising concession with Changi Airport in Singapore by five years. This ahead of schedule renewal, which runs until 2022, will see the installation of more signature digital media as well as large format displays With this contract extension, JCDecaux will enlarge its presence in Changi Airport. […]
The Digital Signage Business Climate Index GCC has increased substantially by 9,99 base points and stands at 49,99 base points for the March/April edition of the DBCI survey. The current business situation is rated mostly positive by the polled companies. Over 80% have answered that they are satisfied or very pleased with their situation. […]
Guest Post: Elena Lathrop, CrownTV Elena Lathrop Digital signage is only as effective as the content it displays. Screens are nothing but a medium, while content has the power to shape the customer experience and inspire action. You may have a few promotional graphics and social media feeds to share on your screens, but how do you create truly compelling digital signage content? […]
Digital signage display manufacturers have been in a pitched battle for years over whose product has the skinniest bezels, ands therefore the least discernible seams in video walls. First, we had narrow bezel. Then super narrow. […]
A new outdoor campaign from agency Mother New York is launching around New York, just in time to remind you that it's almost Mother's Day, and mom always knows best. […]
Out of home (OOH) advertising has been remarkably consistent in an environment of major upheaval for traditional media, and 2015 continued that strong trend. OOH ad revenue rose 4.6 percent in 2015 to $7.3 billion, and set an all-time high for OOH. The industry has also posted 23 consecutive quarters of growth since the recession. […]
Consider most business travelers spend an average of 90 minutes in the airport on a given trip. To advertisers, that's a captive audience with a considerable amount of "dwell time," meaning the time spent simply waiting, passing through security or sitting in an airport terminal waiting to take off. […]
Implications for Out-of-Home Media: There’s an arms race currently underway in the out-of-home media space to ramp up measurement and analytics in an effort to align outdoor’s capabilities more closely with that of online media. Clear Channel, Outfront Media, Exterion Media, oOh! Media, and JCDecaux have all announced new tools and partnerships to measure out-of-home audiences. […]