Editors’ Picks

MediaPost: U.S. Ad Market Forecast 2016: slow for TV, radio but OOH will continue to rise

Out-of-home media will continue to increase, rising $7.50 billion this year from $7.31 in 2015. While TV still has the largest share of media spending -- 36.8% to digital media’s 35.8% -- this is projected to change next year with digital media surpassing TV. eMarketer says in 2017, total digital media spending will get to $77.37 billion; with TV advertising spending at $72.01 billion. […]

mediapost.com
Sun, Mar 27, 2016 at 5:47 PM

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First traffic-reactive DOOH campaign (Storm Digital)

In a media first, expense management experts Concur are running a reactive digital Out of Home campaign with Maxus and Kinetic on Storm’s Billingsgate Tower and Shoreditch High Street screens, targeting heavy traffic flow in East London hotspots – including Canary Wharf, Brick Lane and Spitalfields. […]

Sun, Mar 27, 2016 at 5:44 PM

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MediaPost: Toyota Takes Its OOH Advertising To New Heights

Toyota and its ad agency Saatchi LA put on a show for tourists and New Yorkers who happened to be walking in Times Square earlier this week. The auto maker and its agency created a towering (nearly 100-foot high) climbing wall/billboard to showcase the brand’s RAV4 Hybrid and its “passion for adventure” positioning. […]

mediapost.com
Sun, Mar 27, 2016 at 5:43 PM

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The New York DMA’s highest rated single billboard has gone digital (Branded Cities)

Everyday, over one hundred thousand vehicles drive through the Lincoln Tunnel, the only major river-crossing linking Midtown Manhattan to New Jersey. Centered on the Lincoln Tunnel Helix to both eastbound and westbound traffic lies Branded Cities Network's newest digital spectacular. […]

brandedcities.com
Sun, Mar 27, 2016 at 5:41 PM

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Boston radio station launches interactive DOOH ad campaign (Boston Globe)

Coming to a bus stop near you: giant, iPad-like touch screens that are interested in your opinions. Public radio station WBUR installed the attention-grabbing interactive displays at five bus kiosks in heavily trafficked areas around Boston on Wednesday. […]

bostonglobe.com
Sat, Mar 26, 2016 at 5:51 PM

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Provocative Times Square Billboard Warns Parents Against Opioid Dangers (HHN Mag)

'Would you treat your child's broken arm with heroin?' new national ad campaign asks. A heroin addiction can start in the most innocent of places, not under a bridge, but in the dentist’s chair or pediatrician’s office. As noted in H&HN’s previous coverage, there is an opioid epidemic raging across the U.S., killing thousands of Americans every day. […]

hhnmag.com
Fri, Mar 25, 2016 at 5:49 PM

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The Drum: Anti-advertising group picks on Oglivy, TBWA et al in guerrilla OOH campaign

The anti-advertising group Brandalism has installed a series of posters outside the offices of large UK agencies, including Ogilvy, J Walter Thompson, AMV BBDO and TBWA, calling on the industry to ‘switch sides’. […]

thedrum.com
Fri, Mar 25, 2016 at 5:37 PM

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Hanoi tightens control of OOH advertising displays (Vietnamnet)

Billboards will only be displayed on the outskirts of Ha Noi and the Culture and Sports Department will not grant billboard licences in the city centre this year. Last year city authorities detected more than 15,000 illegal outdoor advertisements, among the 65,000 outdoor advertising billboards across the city. About 6,000 of these advertising violations have yet to be addressed. […]

english.vietnamnet.vn
Fri, Mar 25, 2016 at 5:35 PM

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Truck-mounted video screens offer mobile DOOH ad opportunities (Crain’s Cleveland)

A few weeks ago, Ads in Motion bought a box truck covered with three giant video screens. Within a matter of days, president Mike Matonis was driving it into the parking lot of the I-X Center, where a Donald Trump rally was taking place. But the company’s very first customer wanted to support another GOP candidate: All three screens displayed ads suggesting that Gov. […]

crainscleveland.com
Fri, Mar 25, 2016 at 7:41 AM

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2016 is the year for OOH to become the stand out medium of the year (Outsmart)

The building blocks have been laid over the last few years with investment in digital products, a refreshed trade marketing body, commitment to industry research, engagement with automated trading, and despite a little uncertainty pre- election, strong revenue growth throughout 2015. […]

outsmart.org.uk
Thu, Mar 24, 2016 at 7:52 PM

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Mike Gamaroff: Digital and outdoor: time to call a truce (LinkedIn)

I saw Batman vs Superman recently, and it got me to thinking about a similar worrying trend of confrontation where the outdoor community is engaging in an all-out offensive against Digital in an effort to undermine it and claw back lost dollars. […]

linkedin.com
Thu, Mar 24, 2016 at 7:50 PM

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True story: how to chase potential patrons away from your restaurant with digitalsignage (DSToday)

This is a tale of three digital signage kiosks, one too fast and one too slow, and one that was just right.   Recently in Las Vegas for a trade show, I was on the prowl for dinner one night. Already hungry, and therefore somewhat short-tempered, and in a hurry, so even more short-tempered, I wandered through a casino that will remain nameless looking for dinner. […]

digitalsignagetoday.com
Thu, Mar 24, 2016 at 7:47 PM

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Shaun Gregory drives momentum at Exterion after Tube OOH advertising victory (Campaign Live)

Fresh from Exterion Media's triumph in the London Underground ad contract battle, its chief executive is on a mission to transform the sector. He talks to Gideon Spanier. […]

campaignlive.co.uk
Thu, Mar 24, 2016 at 7:44 PM

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How to amplify digital campaigns by using OOH (Media Online)

Adding billboards to a social media campaign can increase reach by up to 203%, while adding billboards to a mobile app and web campaign can increase reach by as much as 303%, according to a 2013 Posterscope US study. Adding out of home media to a campaign can increase reach by up to 300%. Here are four ways that OOH can amp up the effects of a digital campaign: 1. […]

themediaonline.co.za
Thu, Mar 24, 2016 at 7:27 PM

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Brandalism OOH campaign asks ad agency staff to ‘switch sides’ to fight inequality (PRWeek)

Brandalism, the anti-advertising movement, has installed posters outside ad agencies calling on staff to "switch sides" and use their skills to fight inequality and poverty. The posters were installed without permission on bus stop shelters near the London offices of Abbott Mead Vickers BBDO, J Walter Thompson and Ogilvy & Mather, as well as TBWA in Manchester. […]

prweek.com
Thu, Mar 24, 2016 at 7:21 PM

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