Westwood One’s Pierre Bouvard reveals some great insight into the world of marketing. Last week America’s senior agencies, marketing, and media sales teams were out of the office. They were at the annual Association of National Advertisers Masters of Marketing Conference in Orlando, Florida. […]
Every A/V project comes with a unique set of challenges. When installing equipment into an existing structure, integrators may need to securely install equipment into a location that was built before digital signage even existed. This can create a laundry list of challenges, from protecting equipment outdoors to creating video walls where walls don’t exist. […]
With the 21st October marking the day Marty McFly and Doc crashed into 2015, Rocket Fuel’s SVP/GM EMEA + Emerging Markets, Dominic Trigg, thought it would be timely to look at some of the things the film got right about marketing technology in the future and some of the things that are missing. What's right? […]
Programmatic media buying, placement and optimisation for DOOH (Digital Out-of-Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out-of-Home's growth, and contribute to the evolution of the communication industry. […]
The Out-of-home Marketing Association of Canada (OMAC) has updated its interactive mapping tool to include the inventory of all its member companies including its two newest members – Clear Channel Canada and Quebecor Out-of-Home OMAC president Rosanne Caron said the tool currently provides marketers and agencies with information on an estimated 90% of the country’s static and digital out-of-home inventory. […]
The practice of tearing through the local newspaper’s “Help Wanted” section with a red pen to find a new gig has largely disappeared. Today, the job hunt has become increasingly digital with online resume banks and automated job alerts triggered by a user’s targeted keywords (location, title, salary). LinkedIn, Ladders, Monster and other job aggregator sites are the new Classifieds. […]
Free amenity adds to Under Armour's retail technology that enhances consumer engagement PHILADELPHIA /PRNewswire/ -- Customers of Under Armour (www.underarmour.com) now have a place to go to power their phones for free while shopping thanks to the addition of ChargeItSpot® charging stations at all of the company's Brand House locations nationwide. […]
Virgin Trains East Coast Network brought its ‘Bound For Glory’ campaign to Digital Out-of-Home with a dynamic campaign promoting live ticket prices. Live ticket prices were displayed for trains departing from Kings Cross to York, Leeds and Newcastle with the campaign displayed in key transport areas in over 270 sites across London. […]
Digital ad placements now constitute 40 percent of out-of-home ad spending and could account for more than half of out-of-home ad spending by 2018, according to a new forecast from eMarketer. “Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception,” reports eMarketer. “Advertisers in the U.S. […]
Creative Realities has found lenders and therefore pulled the finances together to complete the acquisition of the digital signage deployment firm ConeXus World Global, turning ConeXus into a wholly-owned subsidiary of the Company. […]
"We decided to work with Marketing Evolution because they are a leader in ROI optimization and attribution analysis, they work with four of the ten largest OOH advertisers, and their experience in helping the digital industry plan, buy and measure ROI could be directly applied to the OOH industry," said Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America (OAAA). […]
Out of Home (OOH) is not easy to plan, buy or measure. In its current form, OOH faces significant headwinds relative to other media brought on by changes in technology, the emergence of big data, and growing pressure to prove ROI on advertising spend. However, the OOH industry is in a position to take advantage of these changes with the proper approach to the data and technology. […]
When: 03 Nov 2015. 8:30 AM - 12:30 PM Location: Guy's American Kitchen & Bar - New York City. Registration: DSF Members – Free. […]
Although fewer TV advertising dollars were placed in September, the overall U.S. ad market had an uptick. Media spending in September rose by 6% versus the same time period a year ago, according to Standard Media Index, which tracks 80% of all U.S. […]
UK advertising spending grew 5.8 per cent year-on-year to reach a record high of £9.42bn in the first half of 2015, with mobile growth exploding to break the billion pound barrier for the first time, according to new data from the Advertising Association/Warc. […]
