Editors’ Picks

Free Digital Signage Templates for Independence Day for Restaurants, Amusement Parks, Offices, and Hotels from Mvix

Sponsor feature. One way to get the attention of and engage with the more than 156 million people expected to participate in the holiday festivities is through digital signage. In addition to catching people’s attention, digital signage enhances excitement and can drive the urgency to buy your product/service. […]

mvixdigitalsignage.com
Wed, Jun 22, 2016 at 7:51 PM

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When Unpredictable Weather Strikes — Digital OOH Uses Real-Time Messaging (iHeart Billboards)

Digital billboards sprinkled throughout the US can change on a dime, relaying safety messages and updates to local communities as weather patterns emerge. […]

Wed, Jun 22, 2016 at 7:51 PM

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Clear Channel’s Storm Launches Two New Sites in Greater Manchester DOOH (Pioneering OOH)

Clear Channel’s super premium digital brand, Storm, has unveiled their latest sites in Greater Manchester, Storm Mancunian Tower and Storm Trinity Way. These sites are the 28th and 29th to join Storm’s nationwide portfolio and follow the launch of Storm Mancunian Way earlier this year, creating a trio of landmark sites in the city. […]

pioneeringooh.com
Wed, Jun 22, 2016 at 7:41 PM

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Ocean Collections drive stature of DOOH roadside (Outsmart)

Two new DOOH collections give brands access to high definition screens in some of the country’s most exclusive postcodes across eight cities, reaching 39.8 million drivers and passengers. […]

outsmart.org.uk
Wed, Jun 22, 2016 at 7:39 PM

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Astral Out of Home has a new President (Broadcaster Magazine)

Moses was most recently Vice-President, Field Operations Support for Bell, and previously held the position of Vice-President, Bell Technical Solutions. With a passion for technology innovation and a commitment to excellent client service, Moses brings a dynamic skill set to Astral Out of Home. […]

broadcastermagazine.com
Wed, Jun 22, 2016 at 6:57 PM

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The Drum: Why Programmatic is on a collision course at Cannes (OOH included)

Audio, out-of-home and television are three innovations that agencies should be aware of, particularly as so-called ‘traditional’ media become more digital. It is why The Trade Desk recently launched programmatic radio, headlining with Spotify and other partners. Patterson also points to outdoor’s geographical targeting possibilities, something that is already happening in parts of London. […]

thedrum.com
Wed, Jun 22, 2016 at 6:54 PM

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16:9: 7+ Tools For Using Social Media On Digital Signage Screens

Social media can be a great resource for fresh, interesting, funny and highly visual content for digital signage screens, but there’s a lot more to it than pointing your content management software at a web address or hash tag. […]

sixteen-nine.net
Wed, Jun 22, 2016 at 9:29 AM

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MediaPost: Out-Of-Home Advertising To Grow For Next 5 Years

According to a new study and report from Borrell, Out-of-Home advertising is the only advertising medium unaffected by the Internet. At $7.5 billion it is half the size of radio advertising and one-third the size of newspapers. […]

mediapost.com
Tue, Jun 21, 2016 at 6:02 PM

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16:9: Curious: OOH Media Firm Acquired By Insurance Holding Company

Most of the mergers and acquisitions that happen in this industry have some obvious rationale behind them, but news that the Canadian OOH firm Rouge Media Group is now owned by an insurance holding group isn’t one of them. […]

sixteen-nine.net
Tue, Jun 21, 2016 at 6:01 PM

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Four insights from the FEPE Congress (Primedia, via Bizcommunity)

The OOH industry is in the midst of a sea-change - that much was apparent at this year's FEPE conference in Barcelona. New ideas abound, but it will take a while before these settle into any kind of coherent whole. […]

bizcommunity.com
Tue, Jun 21, 2016 at 5:55 PM

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The evolution of safety concerns about digital billboards (Media Life)

When digital billboards first rolled out, they came with plenty of controversy. Some worried that their great appeal to advertisers–the ability to rotate ad messages–would distract drivers, causing accidents. Others complained they’d further contribute to scenic blight. […]

Tue, Jun 21, 2016 at 5:51 PM

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Vistar Media Releases Free Media Planning Software for Out-of-Home Buyers (MarketWire)

Vistar Media, a technology provider for out-of-home media, today announced the release of its free, web-based media planning software to simplify the out-of-home planning process for buyers. This software includes data on all static and digital inventory available in the United States across place-based, transit, and outdoor media. […]

marketwired.com
Tue, Jun 21, 2016 at 5:35 PM

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Billboard companies among top spenders on lobbying in L.A. (SCPR)

The billboard company Clear Channel Outdoor/ iHeartMedia inc. was fifth among the top ten spenders in the first quarter, putting nearly $155,000 into lobbying for digital signage and billboards. A citywide sign ordinance has been working its way through the Los Angeles legislative process for years. […]

scpr.org
Tue, Jun 21, 2016 at 5:33 PM

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New Research Highlights Acceptance and Effectiveness of DOOH (OMAC)

Over 7 in 10 shoppers in major cities agree that digital signs are an effective way to communicate with them. The study found that four in ten shoppers are also interested in interacting with digital ads to obtain information or promo offers on products and or services. […]

omaccanada.ca
Tue, Jun 21, 2016 at 5:24 PM

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Top 9 Uses of Digital Signage in Movie Theaters (Mvix)

Sponsored feature. Digital signage in movie theaters is replacing static posters and message boards that are no longer making a great impact on moviegoers or employees. It is a dynamic messaging solution that combines visuals with data, through dynamic content widgets, to display content in visually arresting graphics. […]

mvixdigitalsignage.com
Tue, Jun 21, 2016 at 5:22 PM

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