Here’s why I believe out-of- home media will cut through the noise, reach a population that is on-the-go and emerge in this election cycle as an audience engagement and brand awareness juggernaut for innovative campaigns, candidates and causes. Billboard Campaigns Generate Earned Media Conversations. […]
Digital displays are perhaps the most captivating technologies showcased on the InfoComm show floor, but it was their new capabilities, software and features that were truly impressive at this year’s show. […]
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Several partnerships of media agencies, OOH vendors and technology companies have formed to develop and test platforms that promise real-time buying and campaign optimization. Proponents of programmatic media buying promise far greater efficiency, speed and flexibility, but a number of fundamental obstacles will make universal adoption in the OOH industry a distant prospect at best. […]
The marriage between out-of-home and digital media has its challenges, but ultimately there's a deep audience connection which should result in wedded bliss, writes Crimtan's Neil Alldritt Last month, a digital billboard located in Malmö Central Station, Sweden, began showing hardcore pornography instead of the local government information it was supposed to be displaying. […]
TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim. Out-of-Home (OOH) advertising has the strongest prognosis of the traditional media types, though its healthy outlook is mostly the result of strong projected growth in digital out-of-home advertising. […]
Sponsor feature. The name explains it all – Quality Assurance ensures BroadSign products are released at a level of exceptional quality and maintain this standard as the products evolve. The team currently consists of eight members, all located at our Montreal headquarters, and collaboration is the name of their game. […]
Sponsor feature. One way to get the attention of and engage with the more than 156 million people expected to participate in the holiday festivities is through digital signage. In addition to catching people’s attention, digital signage enhances excitement and can drive the urgency to buy your product/service. […]
Digital billboards sprinkled throughout the US can change on a dime, relaying safety messages and updates to local communities as weather patterns emerge. […]
Clear Channel’s super premium digital brand, Storm, has unveiled their latest sites in Greater Manchester, Storm Mancunian Tower and Storm Trinity Way. These sites are the 28th and 29th to join Storm’s nationwide portfolio and follow the launch of Storm Mancunian Way earlier this year, creating a trio of landmark sites in the city. […]
Two new DOOH collections give brands access to high definition screens in some of the country’s most exclusive postcodes across eight cities, reaching 39.8 million drivers and passengers. […]
Moses was most recently Vice-President, Field Operations Support for Bell, and previously held the position of Vice-President, Bell Technical Solutions. With a passion for technology innovation and a commitment to excellent client service, Moses brings a dynamic skill set to Astral Out of Home. […]
Audio, out-of-home and television are three innovations that agencies should be aware of, particularly as so-called ‘traditional’ media become more digital. It is why The Trade Desk recently launched programmatic radio, headlining with Spotify and other partners. Patterson also points to outdoor’s geographical targeting possibilities, something that is already happening in parts of London. […]
Social media can be a great resource for fresh, interesting, funny and highly visual content for digital signage screens, but there’s a lot more to it than pointing your content management software at a web address or hash tag. […]
According to a new study and report from Borrell, Out-of-Home advertising is the only advertising medium unaffected by the Internet. At $7.5 billion it is half the size of radio advertising and one-third the size of newspapers. […]