MediaPost: OOH On Path To Programmatic, But False Claims Could Derail Progress
Several OOH ad-tech companies claim they facilitate programmatic buying. The most honest of these are digital display networks, which offer buys across a relatively small number of digital OOH assets. This is hardly comparable to offerings in radio or TV, let alone online advertising. […]
Tue, Sep 6, 2016 at 2:47 PM