Several OOH ad-tech companies claim they facilitate programmatic buying. The most honest of these are digital display networks, which offer buys across a relatively small number of digital OOH assets. This is hardly comparable to offerings in radio or TV, let alone online advertising. […]
After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service, and updated OOH brand positioning. I’m delighted to share OAAA priorities for the balance of the year. New Tools/New Research. […]
You project US digital billboard revenues to grow at a compound annual rate of 7.0% in the 2016-20 period. What major trends do you believe will account for this growth? […]
Sponsored feature. While digital menu boards are the norm in most restaurants, there are still some who are hesitant to make the transition from static to digital. Is this fear of digital menu boards legitimate? […]
• Clear Channel UK’s premium digital brand, Storm, unveils groundbreaking research into Brand Fame and what it means for advertisers. • Brand Fame Uncovered succinctly defines Brand Fame from a consumer and expert perspective for the very first time. • Premium digital Out of Home, such as Storm, is revealed to drive all fame metrics. […]
Primesight, in partnership with technology company Specle, is to be the first media owner to offer DOOH (Digital Out of Home) advertisers the same certainty and security of ad delivery as print advertisers. From September 1 2016, advertisers will be able to use Specle’s proven technology to manage, process and deliver all their DOOH ads to Primesight. […]
As election season kicks into high gear, the Outdoor Advertising Association of America (OAAA) and its members today announced the launch of a national out of home (OOH) public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: voter registration and action at the polls. […]
The Outdoor Advertising Association of America is trying to boost voter registration with a billboard campaign that uses negative "labels" to emphasize that every vote matters, no matter what your views. […]
If you’ve even driven the 401 highway that runs up from Detroit through Toronto and almost to Montreal, you’ll have been thankful there’s a set of travel centres that provide the essentials to motoring: gas, coffee and clean restrooms. About 500,000 people a day pull in to these centres across the province. […]
In Mexico a digital billboard showing an ad for a political candidate was equipped with a camera to read facial expressions and emotions, allowing the image and message to be fine-tuned to increase its appeal to passing voters. The limitations of algorithms. […]
As you may have gleaned from this series, there are a number of ways of getting digital signage content to the display itself. You can simply store it internally on a player that is physically attached to the screen, you can store it on a thumb drive which can be plugged into the display and/or the player, or you can connect the player to a computer that contains the content. […]
The billboard strategy seems almost retro at a time when much of the marketing world is focused on mobile devices and social media. But Guns N’ Roses isn’t alone. The Rolling Stones used a similar billboard approach to tease fans before the band’s 2015 summer tour. […]
A view from Mark Henson, Primesight. As tech is competing with the purest form of the oldest medium, static out-of-home, have we forgotten how to create classic posters? When was the last time you saw and remembered a classic poster such as the Landrover Hippo ad or the 500cc series that turned Fiat’s fortunes around? […]
AUSTRALIA. The Halo and The Boss. Not characters from the latest Hollywood blockbuster but two full motion digital screens installed at Melbourne and Sydney airports by out of home advertising company oOh!media. […]
In Australia, Coca Cola has implemented a DOOH campaign for its Deep Spring product line, which consists of mineral water with and without different flavours. Interactive touch screens were utilised in an attempt to win over the health conscious target market. Instincts and health: Coca Cola has gamified its advertising campaign for Deep Spring. […]