Editors’ Picks

16:9: STRATACACHE Buys Monster Warehouse Space In Suburban Dayton

Were there any question Chris Riegel is serious about the growth he expects at STRATACACHE in the next two or three years, consider this: the software and services company now owns a 380,000 square foot distribution facility on 50 acres in suburban Dayton. And the address will be One Stratacache Way. The company will be moving about 50 people over from other warehouse sites around Dayton. […]

sixteen-nine.net
Wed, Aug 31, 2016 at 9:31 AM

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Ask the Board: The Future of Microsignage (DSConnection)

“The deployment of microsignage, including mobile devices and tablets, is well underway in place-based venues such as retail and point of care. […]

digitalsignageconnection.com
Wed, Aug 31, 2016 at 7:17 AM

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OAAA: OOH Industry Rallies to Support Flood Relief Efforts in Louisiana

When tragedy occurs, unity follows. If ever I’ve seen an example of this in the OOH industry, it is now. Following multiple days of heavy rains and storms two weeks ago, areas of Southern Louisiana began to flood. […]

specialreports.oaaa.org
Tue, Aug 30, 2016 at 5:14 PM

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11 Considerations for Taking Digital Signage Outdoors (Part II) (DSConnection)

Mounting. When mounting displays outdoors, outdoor-rated mounts offer special coatings to protect from weather elements and rust. Make sure your mount is rated for outdoor use and use special high-wind rated mounts if you are in a high-wind-prone location. […]

digitalsignageconnection.com
Tue, Aug 30, 2016 at 5:08 PM

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Core of Texas highway sign ban tossed by appeals court (Houston Chronicle)

Opponents of billboards and other signs along Texas roadways reacted on Monday with dismay to an appeals court decision striking down significant portions of the Texas Highway Beautification Act, saying the ruling could lead to a litany of signs along federally funded highways. […]

houstonchronicle.com
Tue, Aug 30, 2016 at 4:50 PM

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Behind the scenes of DOOH ad-funded LinkNYC: In-depth interview with Intersection and Kinetic execs (SXSW)

In New York City, LinkNYC is bringing free public Wi-Fi to millions of New Yorkers and visitors. Chief Strategy Officer at Intersection, Dave Etherington, and Head of Innovation at Kinetic Worldwide, Marley Kaplan, discuss how LinkNYC posts are bridging the physical and digital worlds for advertisers. […]

panelpicker.sxsw.com
Tue, Aug 30, 2016 at 7:19 AM

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The Long Road to Programmatic DOOH

This is undoubtedly the last article you, DOOH (Digital Out-of-Home advertising) enthusiasts, wish to read right now. Yet another person weighs in on the programmatic DOOH Ferris wheel of highs (“eureka!”) and lows (“back to the drawing board”). […]

Editorial
Tue, Aug 30, 2016 at 12:52 AM

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Astral Out of Home is now the market leader in airport advertising in Canada (DS Summit)

Astral out of Home has been leading the way in the last year in Canada’s digital and analogue airport advertising market. The company is now market leader in this segment with three of Canada’s largest airports in an ever-increasing portfolio of clients. As of August 2016, Astral Out of Home (AOOH) will exercise all advertising rights in Toronto airport. […]

digitalsignagesummit.org
Mon, Aug 29, 2016 at 5:49 PM

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DOOH retail roll out at up to 500 ASDA stores in the UK (DS Summit)

The first of hundreds of 70-inch screens for DooH retail advertising were rolled out recently by British supermarket chain Asda as part of a huge digitalisation project. The winner of the tender is an experienced advertising specialist. […]

digitalsignagesummit.org
Mon, Aug 29, 2016 at 5:48 PM

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Outdoor booze ads banned in South Australia, industry fights back (AdNews)

The alcohol and outdoor industries are challenging the latest ruling out of South Australia to ban all advertising of beer, wine and spirits on the sides of buses, trains or trams. Speaking with AdNews, Outdoor Media Association CEO Charmaine Moldrich says if this ban fully goes ahead, it is a concern to the whole advertising industry. […]

adnews.com.au
Mon, Aug 29, 2016 at 5:39 PM

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Digital Signage Templates for Labor Day (Mvix)

To help you get started with your content strategy for the holiday, we’ve compiled the 10 editable templates into a folder that you can download below. Also, check out SignageCreator, our content creation suite, for more holiday-themed digital signage templates. […]

mvixdigitalsignage.com
Mon, Aug 29, 2016 at 5:37 PM

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QMS chief sees rich pickings in outdoor advertising market (The Australian)

QMS Media chief executive Barclay Nettlefold has shrugged off investor concerns about a potential slowdown in the booming outdoor advertising market, as the company reported strong revenue and earnings growth. Larger ASX-listed rival APN Outdoor sent a scare through the sharemarket when it downgraded its profit guidance last week, leading to a share price plunge of more than 35 per cent. […]

theaustralian.com.au
Mon, Aug 29, 2016 at 5:37 PM

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16:9: Lock Down Your iPad Kiosk, Or This Sort Of Thing Happens

If your business is putting consumer tablets out in public areas, it’s really important you take the necessary steps to ensure the device is locked to only offer up the experience that you intended. If you don’t, you get bemused people who know their way around software and devices, who see if they are indeed locked down. And if they’re not, they leave behind their mischief. […]

sixteen-nine.net
Mon, Aug 29, 2016 at 4:18 PM

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16:9: Projection-Mapped Advertising Goes Airborne Over NYC

Last week, New Yorkers might have looked up one night and seen a huge illuminated billboard floating along the west skyline, over the Hudson River. […]

sixteen-nine.net
Mon, Aug 29, 2016 at 8:26 AM

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Outdoor advertising: success raises digit to death claims (The Australian)

The digital world is proving benevolent for outdoor. With digital now accounting for a third of all the sector’s revenues in Australia and with several of the big outdoor groups close to digitising 50 per cent of their metro sites, the medium is transforming at a rapid pace. What makes digital outdoor unique in the history of advertising media is that it offers an unprecedented triple advantage. […]

theaustralian.com.au
Sun, Aug 28, 2016 at 5:03 PM

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