Shamy Naidu outlines a checklist for choosing the right out-of-home transit media provider, which includes one that knows the environment, has the required advertising rights and has an operational infrastructure fit to strategically implement campaigns. […]
Last year digital outdoor already accounted for almost 30 per cent of total out-of-home revenues in Australia. By 2020, 50 per cent of the industry’s sales will derive from digital, according to analysts. The story of the next five years is not one of digital versus traditional. […]
Not only did OOH outperform the US economy, more than tripling GDP in the second quarter, it has now achieved 25 consecutive quarters of growth since the recession. […]
Sales leaders are leaving Clear Channel Outdoor. Numerous VP sales spots open. Questions as to whether Branch Presidents can pick up the slack. […]
The campaign, produced by Grand Visual, aimed to amplify Listerine’s ‘Bring out the Bold’ activity, which promotes the idea that people who use its products are bolder and more adventurous than anyone else – just like the sports stars and musicians featured in its DOOH ads over the summer. […]
Initially installed in London, the agency worked with Clear Channel and Posterscope to create billboards that used a Microsoft Kinect camera to read a viewer’s emotions to determine the best version of an ad to display. An algorithm then analyzes the response to measure the success of the ad displayed and uses that information to repeat the favorable ads, while trashing the bad ones. […]
Interestingly, local billboard advertising may represent one of the most effective marketing methods for small businesses. Even in the digital age, this type of offline technique can deliver huge benefits to SMEs, particularly those that are looking to establish themselves and their brand within their regional community. […]
Although extensive testing supports these benefits, few banks have deployed this technology at their teller drive-thrus. Advantages of Drive-Thru Digital Technology. Digital signage at the teller drive-thru represents an outstanding opportunity to communicate with customers, as some 60 to 65 percent of customer transactions occur here. […]
The retailer decided upon a marketing campaign with high quality screens and corresponding attractive content. The first location to benefit from this new concept was one of Hemmakväll’s stores in the Vala shopping mall in Helsingborg. A video of the opening is embedded below. […]
Guest Post: Sean Matthews, Visix Sean Matthews You’ve hired some of the best and brightest people around to help you run your company. Use your corporate digital signage solution to support, encourage and inspire them as they steer your organization to success. […]
While excitement for this new digital era is at an all-time high, there’s a separate revolution taking place right before our eyes: the Quiet Movement of out-of-home. Once thought of as highway billboards and static signage, out-of-home advertising (OOH) is experiencing a renaissance, now more closely associated with new digital platforms that can change the entire advertising landscape. […]
The DPAA Video Everywhere Summit is the largest one-day event dedicated to multi-screen engagement. Brands, agencies, media, ad tech, mobile and location data, research and technology partners attend to discuss the latest innovations in the video space and hear from advertising and media thought leaders. […]
Back by popular demand, the Digital Signage Federation will reprise its “Coffee & Controversy” Breakfast event on Tuesday, October 25th at Guy’s American Kitchen & Bar in the heart of Times Square during New York City Digital Signage Week. […]
A bill that would allow digital billboards along freeways and in Downtown Los Angeles' fast-growing sports and tourism district has been sent to Gov. Jerry Brown for his approval, but the L.A. City Council could still have the final word. […]
In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket. […]