Is digital dumbing down out-of-home? (Campaign)

A view from Mark Henson, Primesight. As tech is competing with the purest form of the oldest medium, static out-of-home, have we forgotten how to create classic posters? When was the last time you saw and remembered a classic poster such as the Landrover Hippo ad or the 500cc series that turned Fiat’s fortunes around? […]