Ford, which launched its "By Design" campaign, via Team Detroit in October, is extending it in a rather literal way, by letting consumers design artwork for digital billboards that will go up in major cities nationwide, from Times Square to the San Francisco Bay Bridge. […]
At the end of November, Apple ramped up its advertising for its new set-top box, the Apple TV, including multi-colored billboards. The ads were simple enough, simply showing the Apple logo and “TV” next to it, with multiple colors behind the lettering. The boards started showing up in locations like New York, Ohio, and California, with more popping up soon after. […]
Leading Australian outdoor advertising buying platform Site Tour is shifting its headquarters to London in a move that will see a major shake up in its local operations, Mumbrella can reveal. […]
What works and what doesn’t for small and medium-sized businesses (SMBs) looking to catch their employees’ attention within the workplace? Email holds the top spot in workplace communications tools that catch employees’ attention. That’s according to a new survey we commissioned from GetApp, the largest cloud-based business app marketplace. […]
APN Outdoor last week announced its entry into an unconditional sale and purchase agreement with Adspace Outdoor Pty Ltd. The acquisition secures 11 large format billboards and three development locations for up to five further large format billboards, all based in Victoria. […]
Guest Post: Till Carlos, OnSign.TV I have a terrible sense of orientation. Perhaps skipping geography class to grab coffee might have contributed to that but in my defense the coffee was very good! Why am I telling you this? You see, people like me have a tendency to get lost easily. […]
ZenithOptimedia's Advertising Expenditures Forecast also found TV's share of global ad spend will decrease from 38% in 2015 to 34.8% in 2018. In either case, Magna Global predicts digital ad spend will be predominantly responsible for the advertising industry's growth in 2016. […]
Primesight is launching a festive competition to celebrate the expansion of its industry-leading network of digital roadside 48-sheets, which reaches 50 this week, making it the UK’s broadest-reaching digital out-of-home (DOOH) network for the best value of its kind. […]
Australian Out Of Home advertising company oOh!media has taken its number of large digital roadside billboards from eight to 25 in less than a year as part of its strategy to build a national digital network to enable advertisers to engage with their audiences. […]
MONTREAL – Astral Out of Home, a division of Bell Media, has announced the expansion of its Digital Network in Canada with the implementation of 11 new large-format digital faces, reinforcing its leadership position in digital out-of-home advertising. […]
Rouge Media of Toronto has formed an agreement with Blue Bite of New York to incorporate its mobile beacon system into Rouge's inventory of out-of-home displays. The beacons will be added to displays at approximately 5,000 venues in North America. Consumers carrying Bluetooth-enabled smartphones within range of these displays will receive advertising messages based on their locations. […]
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21. It’s 72 hours before the official launch of COP21 and 60 volunteers – armed with four-way utility keys and 600 six-sheet posters – drift across the streets of Paris in screen-printed JC Decaux vests. […]
When CBS Outdoor spun off and rebranded itself as Outfront Media, publishers of the 40-year-old LGBT magazine got worried The words "OUT FRONT" — bold and in all caps — emblazoned a Denver newsletter on April 2, 1976, laying the foundation for a media company that has catered to the gay, lesbian, bisexual and transgender community ever since. […]
By Nurlan Urazbaev. Editor-in-Chief, Digitalsignagepulse.com For those who read my article "The State of Out of Home Advertising, 2015", there is a follow up to it, published by Media Village. […]
By Nurlan Urazbaev. Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH appears to be the most straightforward and honest medium that works best in pure play advertising mode. […]
