Editors’ Picks

Ireland: Calls to scrap outdoor ads for alcohol as a third of secondary school children went binge drinking in the past month (Irish Examiner)

Nine out of 10 children are being exposed to alcohol advertising weekly and half of all children see four or more advertisements for alcohol every day. The findings have led to a call for outdoor alcohol advertising to be scrapped and for new rules to come in to play regarding online and broadcast marketing. […]

irishexaminer.com
Thu, Nov 26, 2015 at 12:32 AM

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16:9: Dubai Mall Snapshots

I went walkies Tuesday in a couple of Dubai mega-jumbo-Godzilla malls, guided by Nick Giorgetti of 2.0 Concepts, and took a buncha photos of signage installs. Walkway to Dubai Mall with cascading displays. […]

sixteen-nine.net
Wed, Nov 25, 2015 at 10:18 AM

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Mvix Enters Partnership to Enhance Communication with Digital Natives (DSConnection)

Mvix’s cloud-based solution supports HTML5 media playback, playlist and template management, comprehensive scheduling options and a multi-role user management. […]

digitalsignageconnection.com
Wed, Nov 25, 2015 at 7:58 AM

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Behind OOH’s strong third quarter (Media Life)

Out of home ad spending appears to be immune to many of the problems dogging other traditional media of late. While newspapers, magazines, radio and even now television are struggling to hold on to advertising dollars, OOH revenue is going up. That continued in third quarter, when ad spending increased by 4.3 percent over last year, according to the Outdoor Advertising Association of America. […]

Wed, Nov 25, 2015 at 12:25 AM

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Why Airport Advertising Reaches Decision Makers (JCDecaux)

JCDecaux Airport UK has launched the third instalment of their Business Traveller research series yesterday. The Business Traveller series was the first of it’s kind and today it is the longest standing research project for JCDecaux UK Airport. Running since 2011, the study provides insight into the profile and opinions of frequent business travellers. […]

jcdecaux-oneworld.com
Wed, Nov 25, 2015 at 12:24 AM

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Time will tell if Gas Station TV advertising works, but it might be worth trying (American Genius)

Digital out-of-home marketing provides opportunities to get marketing messages to consumers in unexpected places where they are more likely to sit up and take notice. Internet connected billboards and interactive ads at bus shelters are on the rise. You may have noticed that more and more gas station pumps are equipped with television screens. […]

theamericangenius.com
Wed, Nov 25, 2015 at 12:22 AM

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DOOH Campaign: BT Bring to Life the Power of 4G and Wifi with Special Build (Pioneering OOH)

BT has created two special build installations that will bring to life the combined power of the strongest 4G & Wifi network by recreating the infamous Tesla balls from their latest television commercial starring Willem Defoe. The first site is located on Shoreditch High St, next door to tech city, with the second situated in Sandpits Parade, Birmingham. […]

pioneeringooh.com
Tue, Nov 24, 2015 at 11:35 PM

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The Drum: New Era OOH campaign directs Underground commuters to JD Sports flagship store

New Era has initiated an out-of-home advertising campaign directing Londoners to JD Sports to snap up its unique range of Major League Baseball branded hats. The sports headwear brand will run an ad campaign in the London underground putting forward its “This is the Cap” campaign with Major League Baseball and JD Sports. […]

thedrum.com
Tue, Nov 24, 2015 at 11:00 PM

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Case Study: How ATM Digital Signage Screens Drive Consumer Moments (Samsung)

The first digital signage solutions required several components, including a dedicated plasma or LCD display panel, a separate computer that acted as the media player and dedicated data connections that included a modem, router and wiring. With these legacy setups, costs could add up quickly. Today’s high-quality, 24/7-rated LCD display panels are very affordable and compact. […]

insights.samsung.com
Tue, Nov 24, 2015 at 5:20 PM

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invidis: Digital signage business sentiment in Benelux on a positive trend towards the end of the year

Since the last survey in September 2015 the Digital Signage Business Climate Index has increased by 2,10 base points from 57,14 base points to 59,25 base points. The satisfaction with the current business situation for products and services in the Digital Signage and Digital out of Home industry has further increased. While the negative assessment of the situation has declined. […]

invidis.de
Tue, Nov 24, 2015 at 10:13 AM

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invidis: Digital Signage Business Climate Index slightly down in Germany, Austria, Switzerland

The Digital Signage Business Climate Index decreased marginally by 2,95 base points to 57,70 base points in November 2015 in DE/AT/CH. However, the current business situation has been rated more satisfactory by market participants – with negative ratings decreasing by an additional 1,1%. […]

invidis.de
Tue, Nov 24, 2015 at 10:08 AM

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This Thanksgiving, We’re Thankful for Mouth-Watering Creative in OOH! (iHeart Billboards)

Every fall season, billboards with Thanksgiving imagery subliminally make our stomachs growl and tongues wag in anticipation of the tryptophan-induced holiday before it’s actually arrived. It’s near impossible to avoid images of golden turkeys donning little white booties (they’re called frills, btw), pumpkin pies and families gathered around the dining table…or TV watching football. […]

Tue, Nov 24, 2015 at 7:35 AM

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2015 DPAA Video Everywhere Summit: Stuart Elliott interviews Lori Hiltz & Rishad Tobaccowala (Video, 21:17)

Ad columnist Stuart Elliot interviews Havas' CEO Lori Hiltz and Publicis Groupe's Chief Strategist . […]

youtube.com
Tue, Nov 24, 2015 at 7:25 AM

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DPAA: Audience Targeting — Are You Missing the Mark? (Media Village)

Mobile and digital out-of-home have paved the way for location-based targeting, taking what newspapers first did with zip-code-based plans and now providing longitude and latitude plans all the way down to a single square foot. […]

jcdecaux-oneworld.com
Tue, Nov 24, 2015 at 7:22 AM

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OAAA: OOH Continues to Outpace Other Traditional Media and GDP

Washington, DC) –Out of home (OOH) advertising revenue rose 4.3 percent in the third quarter of 2015 compared to the previous year, accounting for $1.71 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 22nd consecutive quarter of growth, and continues to buck the trend of traditional media. […]

oaaa.org
Tue, Nov 24, 2015 at 2:48 AM

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