For First Time In Non-Recession, TV Ad Spend Wanes (Seating Chair)
ZenithOptimedia's Advertising Expenditures Forecast also found TV's share of global ad spend will decrease from 38% in 2015 to 34.8% in 2018. In either case, Magna Global predicts digital ad spend will be predominantly responsible for the advertising industry's growth in 2016. […]
Tue, Dec 8, 2015 at 10:33 AM