How has technology improved the current OOH landscape in the past 12 months? Mobile data is modernizing the measurement capabilities of OOH. With it, buyers and sellers will have a clearer view of audience and performance – giving them the foundation required to prove effectiveness and optimize future investments. […]
What needs to happen for OOH to align with the overall digital landscape? And with other media? Consistent measurement and tracking is critical if there is to be stronger cross channel alignment, especially with digital. […]
What needs to happen for OOH to align with the overall digital landscape? And with other media? One of the first stepping stones for a true shift is integrating in cross media research. […]
Marketers need to appreciate the audiences that OOH brings to the table. In order to do this, OOH “publishers” need to give marketers enough data and the physical means to help plan and execute their OOH campaigns in association with all other media. […]
In conjunction with the Los Angeles Clippers’ PR makeover, the Staples Center has begun running this eye-popping display of projection mapping as a way to involve and pump up the crowds before a game. […]
A. Jay, Senior Director of Business Relations, Mvix. The National Retail Federation is predicting a big holiday shopping season: The organization forecasts a 3.7 percent increase in November and December sales, which is more than 1 percent over the average for the past decade. […]
There are nearly 100 On the Go kiosks across the entire city, and they feature thousands of curated products with the ability to sort in real-time based on popularity. […]
One of the big new things in out-of-home advertising is the use of big data to help advertisers track and more effectively target audiences. The bulk of that data is culled from mobile phones, and now one wireless carrier is providing data on its subscribers to the OOH industry. […]
To date, Austin’s billboards have remained as static as the code that regulates them. But some are calling for changes that could allow digital billboards in the city. On Monday, members of the City Council Public Safety Committee voted to send those changes to the consultants engaged in the CodeNEXT Land Development Code rewrite to get their opinions on the changes. […]
SITO Mobile, a mobile engagement platform provider, partnered with Cieslok Media, Canada's premium large-format outdoor ad operator, to provide Cieslok Media exclusive access to SITO's proprietary platform in Canada. The partnership aims to revolutionize brand campaigns through mobile marketing and out-of-home (OOH) integration. […]
AT&T is launching a new service called AT&T Data Patterns, a move that the company said will provide more enhanced audience data for out-of-home advertisers in the U.S. The carrier is first partnering with Clear Channel Outdoor Americas. […]
Cinema’s 22.8 per cent increase in 2015 compares to a 4.3 per cent rise last year. Group M’s forecast showed TV has performed very strongly in 2015, rising nearly 8 per cent from 5 per cent a year ago, but radio has slowed, with growth of 4 per cent compared to nearly 11 per cent in 2014. Outdoor has held steady with a 4 per cent rise, but news and magazine brands have fallen about 7 per cent. […]
Taking its Apple TV advertising campaign beyond the small screen and into the real world, Apple is in the process of plastering U.S. billboards with faux broadcast television test patterns rendered in colors borrowed from the company's original rainbow logo. […]
From viral campaigns to Super Bowl classics, we have picked out the 10 best ads of the year. If there was a theme to be woven between the top ads of 2015, it would seem that the advertising trend of the year was tugging on the heartstrings of viewers or promoting the idea of empowerment. […]
On Tuesday 24th November Posterscope, in collaboration with Carat and Liveposter, won the award for best digital campaign for their British Gas Hive Activation campaign. […]
