Friday, December 3, 2021

Editors’ Picks

Thursday, November 28, 2013 Thu, Nov 28, 2013

Temperature sensing billboards target hot shoppers

Ooh! is claiming an Australian first with its ‘temperature-parting’ technology which allows advertisers to change its digital billboard messages based on the local temperature. Unilever is the first client to use the technology, with its Magnum and Lipton Ice Tea products to be promoted on days when the daily maximum forecast exceeds that area’s monthly maximum average temperature. […]
Thu, Nov 28, 2013 at 3:24 PM

Wednesday, November 27, 2013 Wed, Nov 27, 2013

Nearly 72% Of SMBs Prefer The Social Media Platform For Customer Engagement And Business Purposes

Social media sites have revolutionized the communication format followed by top firms and SMBs to interact with their customers or clients. Earlier a majority of SMBs were against the idea of using social media networks as they hardly derived significant ROI through social media activities. But continuous introduction of advertiser friendly changes brought about by Facebook Inc. […]
Wed, Nov 27, 2013 at 5:17 PM

Tuesday, November 26, 2013 Tue, Nov 26, 2013

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