Editors’ Picks

Clear Channel to Deploy DOOH Ad Network at Minneapolis-St. Paul International Airport (Business Wire)

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia Inc., has signed a new 10-year partnership with the Metropolitan Airports Commission (MAC) for the advertising concession at the Minneapolis-St. Paul International Airport (MSP). […]

businesswire.com
Mon, Jun 27, 2016 at 3:07 PM

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16:9: Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures

There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not nearly as many real-world examples of it being done … but here’s one. […]

sixteen-nine.net
Sun, Jun 26, 2016 at 9:09 AM

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Times Square digital billboard video announces Stonewall Inn’s monumental status to kick off Pride weekend (NY Daily News)

A video was unveiled on digital billboards in the Crossroads of the World featuring President Obama celebrating Friday’s announcement of the Greenwich Village tavern’s designation as a new national monument to LGBT rights. […]

nydailynews.com
Sat, Jun 25, 2016 at 4:57 PM

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LA Times: Bill that would allow giant digital billboards in downtown L.A. draws heat

State lawmakers have resurrected a controversial bill that could allow developers to erect several giant electronic billboards around the $1-billion Metropolis high-rise project in downtown Los Angeles. […]

latimes.com
Sat, Jun 25, 2016 at 4:52 PM

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oOh! acquires youth publisher Junkee Media (AdNews)

Outdoor media giant oOh!media has acquired an 85% stake in youth publisher Junkee Media. The deal, worth just above $11 million, allows oOh!media the right to acquire the remaining 15% in the future. […]

adnews.com.au
Fri, Jun 24, 2016 at 7:40 PM

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Exterion Media Retains Translink OOH Contract in Northern Ireland (AdWorld)

The announcement follows the decision by Translink to exercise its option to extend the contract by a further 5 years. The 2012 public procurement process saw Exterion Media being awarded the Transit Out-of-Home business. Translink operate public transport on Metro and Ulsterbus services across the towns and cities of Northern Ireland. […]

Fri, Jun 24, 2016 at 7:37 PM

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MediaPost: Billboard Advertisements Change Based On Speed Of Passing Cars

Iot Technologies are starting to be used for more precisely targeting customers on-the-go; specifically, while they drive. As drivers in Canada pass select billboards, content on those billboards changes based on how fast drivers are going at the moment. […]

mediapost.com
Fri, Jun 24, 2016 at 7:34 PM

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Cannes Lions 2016: Outdoor work from South Asia too formulaic and outdated (Campaign Asia)

After days of judging in the Outdoor category and looking at the awards that have been given out to other categories, I truly feel that Southeast Asia is lacking a bigger presence. It’s my first time at Cannes and it has been such an experience sitting in the jury room for 60 hours, listening to 17 different points of view. […]

campaignasia.com
Fri, Jun 24, 2016 at 7:30 PM

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Billboard advertising spend in Ireland increases by 10% (Irish Times)

According to Gráinne Dillon of Kinetic, the top categories are retail, drink, household services, food and entertainment, while the top advertisers are Diageo, McDonald’s, Sky, Virgin Media, Coca-Cola and Heineken. […]

irishtimes.com
Fri, Jun 24, 2016 at 7:26 PM

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Cineplex’s digital signage media empire (IT Business)

For more than a decade the company’s Cineplex Digital Media division has been quietly building an empire, providing digital signage technology and services for such clients as Ontario’s Beer Store, the Royal Bank of Canada (RBC), ScotiaBank, Bank of Montreal, Tim Hortons, McDonald’s, Walmart, and most recently, A&W and Dairy Queen, across the country. […]

itbusiness.ca
Fri, Jun 24, 2016 at 7:23 PM

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Pride in London latest #NoFilter OOH campaign (Outsmart)

Exterion Media launched the next phase in this year’s Pride in London campaign, in collaboration with WCRS. The overall theme for the campaign, devised by WCRS, is #NoFilter. […]

outsmart.org.uk
Fri, Jun 24, 2016 at 7:24 AM

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Posterscope News From Cannes Lions 2016 (Pioneering OOH)

It was great to see two campaigns, planned and booked by Posterscope, winning silver at the prestigious awards. Currys PC World won silver for their personalised Christmas hints campaign which enabled individuals to submit their Christmas gift wishes which were then displayed on outdoor sites across the country. To see more about this campaign click here. […]

pioneeringooh.com
Fri, Jun 24, 2016 at 7:20 AM

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Digital signage combined with data brings shoppers back in the store (Screen Media Mag)

Retailers have a massive amount of shopper data at their disposal, which if leveraged with digital signage strategies can be used to help increase basket size, determine shopper sentiment and identify low-performing products. […]

Fri, Jun 24, 2016 at 2:13 AM

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Complete list of Cannes Lions 2016 Winners (Cannes Lions)

C […]

Thu, Jun 23, 2016 at 4:52 PM

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Cannes Lions: Clear Channel Outdoor mobile user location data to change game for brands? (Mobile Marketer)

What is the role of mobile in outdoor and what is Clear Channel’s unique offering? Mobile is already a big part of everything we do. Our research shows that 25 percent of all media spending will be on mobile in the next two to three years. […]

Thu, Jun 23, 2016 at 4:47 PM

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