Fresh from yet another acquisition, OohMedia's chief executive says the outdoor business is not an old out of home company, rather it's morphed into a new technology and media player. […]
For one month, EYE Corp Media polled users of its AMI Entertainment Group DooH network in 23,000 bars and nightclubs for the US presidential election campaign. […]
Robin Marchant says harnessing the power of outdoor advertising and wearable tech, in conjunction with CX is the key to tapping into and retaining consumer attention. A recent Outdoor Media Association (OMA) report found that arousal rates are 98% higher when outside the home, and therefore consumers are twic1e as alert and likely to act. […]
The Digital Signage Summit events are a joint venture between the digital signage consultants invidis Consulting and Integrated Systems Events – the organisation responsible for Europe’s most important and largest trade show in the industry, Integrated Systems Europe (ISE). […]
A quick-service restaurant can enhance customer engagement, increase sales, and boost its brand image by focusing marketing efforts on four trends in digital signage and advertising: self-service kiosks, free Wi-Fi via mobile hotspots, simplified digital menu boards, and implementing data-driven technologies. 1. […]
Growth in British companies' advertising spending budgets has hit its highest in more than two years, a survey showed on Wednesday, suggesting that Brexit's impact on the sector might be softer than previously expected. […]
Revises 2016 Forecast to $179 Billion, a 6.3% Leap. Ad sales were driven by a 4.6% jump in national TV, 18.3% surge in digital media and 3.8% growth in out-of-home. Print and radio advertising continued to decline 9% and 2%, respectively. […]
DADE CITY — Seventeen years after banning new billboards in Pasco County, a majority of the County Commission is poised to relent on that long-standing opposition to changes in the outdoor advertising industry. A proposed ordinance, scheduled for a commission workshop Oct. […]
British Land has signed a contract with Clear Channel UK to install over 100 digital advertising panels across its regional and local multi-let retail portfolio. The initiative supports the company’s vision to create Places People Prefer by enlivening the consumer experience in response to changing modern consumer lifestyles. […]
The companies aren’t disclosing the size of the deal; they’ll only say that it’s a strategic, minority investment, and that it’s an addition to the $25 million round that PlaceIQ announced at the beginning of this year. Co-founder and CEO Duncan McCall told me this is part of a larger partnership, where Alibaba will be using PlaceIQ’s technology. […]
Atlanta-based NanoLumens made its name with lightweight, flexible indoor LED displays, but like other display manufacturers has in the past two years gone hard after the fine pixel pitch LED market. It’s hard to win on price against a sea of Chinese manufacturers, so Nano is marketing based on slightly more esoteric attributes like performance, serviceability and footprint. […]
The nature of today’s out-of-home advertising (OOH) is truly unique and dialectical. The oldest advertising medium has now become a most innovative, tech-heavy method of advertising that keeps growing even when other media shrink. […]
Outdoor display ads will evolve or die out. When self-driving vehicles are on the road, drivers won’t be paying as much attention to billboards as they do now. Outdoor display ads will have to change radically to ensure they’re not just communicating a single marketing message; they’ll need to be much smarter, interactive, and targeted. […]
"You complete me." If media sectors could talk, those are the most likely words that mobile and digital out of home screens would say to each other as they gaze dreamily into each other's eyes. Schmaltzy? […]
By Steven Keith Platt, Director at the Platt Retail Institute (PRI). […]