Digital Signage Press becomes the world's first digital signage WordPress plugin, offering a way for businesses to create signage that's digital out of WordPress quickly and easily. […]
The Saudi British Bank in Riyadh, Saudi Arabia has added a series of displays around its premiere banking center on Tahlia, the city’s high street. There are four video walls around the three-level branch, including a 4 by 3 curved wall. There are also tablets ands regular displays around the branch, intended to create a memorable customer journey, and touchscreen pods along the ATM area. […]
Some of Hollywood's most beloved stars will be featured on the flashing screens of Times Square for a good cause. Headshots of Jay Leno, Quincy Jones, Lionel Richie, Dolly Parton, Julie Chen, Babyface Edmonds and Josh Groban will each be featured for one week on an LED billboard in support of the Children's Diabetes Foundation. […]
STRATACACHE CEO/Owner Chris Riegel cleared out the board last week when he acquired rival software CMS firm Scala, and the company has now announced a new board, which does includes a Scala veteran. Gerard Bucas was the CEO of Scala from 2002 to 2011, and was as part of that a longtime board member. […]
Marketers are increasingly turning to location data but issues such as privacy remain front of mind, Shona Ghosh writes. Advances in technology-driven location data are now unlocking information on where consumers are and what they are doing. And that means better targeting. […]
Len writes that self-driving cars are going to change the outdoor advertising business because people will no longer look at billboards and focus on their phones or other screens. It presumes that billboards will stop evolving when we already know the opposite is true. […]
Taxi fleets are projected to be fully automated within the next several years, which might also create new in-car marketing opportunities. The exact time frame appears to be unclear, with some research citing self-driving taxi fleets by 2020 and others reporting by 2030. […]
From connected devices and smart homes, to autonomous cars and connected retail – objects and places all around are talking to us and each other. This panel focuses on the opportunities that will arise for consumers and cities as out of home advertising assumes a more central role inside an expanding and increasingly interdependent information ecosystem. […]
JWF Group will begin the conversion to the BroadSign Core CMS with nine digital billboards and extend to indoor LED screens located in retail, restaurants, malls, airports and bus stations. The ad-based network runs campaigns for customers such as Coca-Cola, Samsung, Huawei, Land Rover and Volvo. […]
A new Microsoft patent application presents a vision of delivering a full wall interactive 3D display. Microsoft doesn't reveal what industries that could possibly take advantage of such large displays that could be manipulated by a user's touch, in-air hand gestures or a stylus. […]
Here’s a different take on the idea of putting digital signage in private homes. Cassidy Smirnow is Senior VP of Operations at Denver’s Four Winds Interactive, and as a result, knows here way around the platform and the idea of building and publishing a layout to a display. For the last couple of years she has been tweaking what she calls a Home Sign, installed in her kitchen. […]
The MAGNA forecast released in mid-June projects that global ad spend will increase 5.4 percent in 2016. This will be the strongest rise in six years, and the US market should grow even higher at a rate of +6.2 percent. […]
A DPAA-sponsored feature. In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), we chat with Ken Sahlin, CEO of DOmedia. Mel Stott: DOmedia calls itself the leading software platform provider for planning and buying out-of-home advertising. […]
APN Outdoor chief executive Richard Herring said the fundamentals and outlook for his business remained strong after an earnings downgrade saw close to $500 million of the company’s market value wiped out, sparking concerns the industry’s golden run may have come to an end. […]
Out-of-home advertising company Ooh Media has reported an 18% growth in revenue and a 33% growth in profit in its half-yearly update to the market. The company told the ASX that revenue for the first half of 2016 had risen from $124.1m to $146.6m. EBITDA (earnings before interest, taxation, depreciation and amortisation) profits rose from $20.2m to $26.8m. […]