TV-like ratings for elevator screen-time are now available for screens in 20 cities across China (Campaign Asia)
The advertising networks in office lobbies and elevators are now recognized as reliable anchors that deliver consistent results in the media mix. With a reach of over 80 million people weekly and a penetration rate of over 84 percent, the system can now be further evaluated with performance metrics that made television such a vaunted media format. […]
Tue, Oct 18, 2016 at 7:30 PM