Glasgow Prestwick Airport has appointed Primesight to handle its Out of Home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year. […]
Numbers released from the Outdoor Media Association (OMA) reports out-of-home (OOH) signs are booming with year-on-year growth as audiences expand by 20 per cent as year over the past six years. […]
If you drive busy highways, you’ve no doubt seen your share of the back doors of 18-wheel transport trucks. So what if that space was used for location-specific advertising and traffic tips? That’s the idea behind RoadAds interactive, a German company that is, in effect, putting eight giant Kindles on the back doors of a transport truck. […]
“I think we see an increase in the focus on displays and hardware because they are tangible in nature, whereas concepts and communications are intangible. […]
The campaign was created by Partners + Napier, while ADstruc Project X provided media planning and procurement services and design group Grand Visual developed dynamic content for digital OOH applications. “These ads hold a mirror up to the American people,” said Pete VonDerLinn, executive creative director, Partners + Napier. […]
Scott Wells is leading a legacy business transformation in the out-of-home industry. He is the CEO of Clear Channel Outdoor Americas where he is responsible for vision and strategy across all functions. He joins Jeffrey today to discuss his leadership mission and how he created a strategy that delivers superior customer results by championing innovation and insights. […]
Stephen Adams is spending over $650,00 to boost Donald Trump's campaign. […]
Some software hackers from Silicon Valley have formed a company which wants to be the Airbnb of outdoor advertising with a cloud-based platform to facilitate the buying and selling of digital and static billboard space. The outdoor industry needs a product which is ubiquitous and as easy to use as Square or Airbnb. Learn code and change the world! […]
Digital billboard operators are using their boards and software in ways that increase branding, visibility and traffic for their customers — and, in the end, that's what successful advertising is all about. The power of social media. Tri Outdoor Inc in Bethlehem, Pennsylvania, recently collaborated with Penn State Lehigh Valley for an award winning "Onsite Tweet Penn State" campaign. […]
The Advertising Club of Toronto’s Out of Home Day Committee will honor the President of OMAC (Out-of-Home Marketing Association of Canada) and COMB (Canadian Out-Of-Home Measurement Bureau) Rosanne Caron for her contribution to the industry at the Out of Home Showdown on Thursday October 20th, 2016. […]
Dayton-based Stratacache is making significant investments both in the Miami Valley and across the globe — and CEO Chris Riegel said the company’s innovation has helped position it as a leading provider of high-performance digital signage. […]
Although digital screen billboards are nothing new and have been used for the past 15 years by Salt Lake City’s Young Electric Sign Company, they are being further utilized in a new and different way. […]
This week Australian Out-Of-Home advertising agency Posterscope, with its network partners Dentsu Mitchell and Amnet, launched a campaign combining programmatic technology in Digital Out of Home (DOOH) devices to choose the right time to display a client’s advertising. […]
A lot of celebrities are making red carpet appearances at the Toronto International Film Festival (TIFF) this week, and so is a new method of contactless payments thanks to a collaboration between Ingenico Group and Visa Inc. […]
In what is claimed to be a global first, Posterscope together with Dentsu Aegis sister agencies Dentsu Mitchell and Amnet has launched a new campaign for iconic Australian FMCG brand, Patties Foods, using Digital Out of Home (DOOH) programmatic technology available through Val Morgan Outdoor's (VMO) Shop network - a path to purchase digital outdoor network within retail environments. […]