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Editors’ Picks

Wednesday, January 27, 2016 Wed, Jan 27, 2016

Digital signage fundamentals: A roadmap for success (DSToday)

As we review New Year's resolutions for 2016, it is a safe bet that many reading this article have on their list the desire to expand their footprint and involvement in digital signage or perhaps enter the fray for the first time. But where should they begin? Even to the casual observer the digital signage industry is a growing market with apparent opportunities that beg to be addressed. […]

digitalsignagetoday.com
Wed, Jan 27, 2016 at 7:49 AM

Report: Beacon Use Growing, Industry on Track to Deploy Nearly 400 Million by 2020 (StreetFight)

The rise of beacon technology was one of the major news stories of last year, but — as with a lot of new technologies — it can be hard to separate the hype around “what could be” from actual adoption rates and use cases. One of the main knocks on beacons is that they’re not as useful as advertised to many retailers and consumers aren’t really interacting with them. […]

streetfightmag.com
Wed, Jan 27, 2016 at 7:28 AM

16:9: OOH Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi

Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 12:26 AM

ISE 2016 preview: digital signage and smart building solutions (Installation International)

Digital Signage: ISE will be the first major European showing of B-Tech’s System X mounting systems. The solution is available in ready-to-go kit form, or modular components for custom requirements, and is supported by an online configurator tool. According to B-Tech, the design of the System X range suits a number of applications such as videowalls, digital signage and menuboards. […]


Wed, Jan 27, 2016 at 12:10 AM

Outdoor Advertising Trends for 2016 (Inspiria Media)

Out-of-home advertising has increased revenue more than 20 quarters in a row. According to the Outdoor Advertising Association of America (OAAA), out-of-home (OOH) ad revenue was up just over 4 percent in the third quarter for 2015, hauling in an impressive $1.71 billion. This is contrasted by Kantar Media's report that says total spending on advertising was down 4 percent for the same quarter. […]

inspiriamedia.com
Wed, Jan 27, 2016 at 12:01 AM

Tuesday, January 26, 2016 Tue, Jan 26, 2016

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