In a first for oOh!, the company has won exclusive rights to sell advertising for the airport’s consumer facing digital assets, including the Melbourne Airport website, Mobile app and its Wi-Fi offering across the precinct. Also under the contract, oOh! […]
Last week’s announcement about Digital Signage Federation’s partnership with OVAB Europe (now DSF Europe) as part of its global expansion initiative is another sign of the continuing consolidation within the digital signage market, this time at the trade organization level. The ‘shakeout’ among digital signage trade bodies in North America happened a year ago. […]
Exterion Media has partnered with WPP-owned OOH agency Kinetic to encourage its clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. […]
Dive Insight: "The IAB’s recognition of DOOH as an emerging Internet-enabled niche is proof that real-world media has changed forever," Kinetic Worldwide Head of Innovation Mike Gamaroff wrote in a post about the guidelines for the IAB. […]
Intersection, the technology and media company behind the initiative to bring public Wi-Fi to New York City, has named former American Express President Al Kelly as its new chief executive. Intersection was formed last year through the merger of Control Group, which created digital public interfaces, and Titan Outdoor, an out-of-home advertising firm. […]
According to the final count, 65,686 registered attendees visited the first four-day Integrated Systems Europe exhibition, which came to a close on Friday 12 February. This figure represents a 6,338 (10.7%) increase on the 2015 edition and officially positions ISE as the world’s largest AV and systems integration tradeshow. […]
Good news. It is difficult to block a 96-sheet billboard. There are other reasons why a consumer is likely to take more notice of an outdoor advert. […]
Last week’s Integrated Systems Europe exhibition in Amsterdam attracted 65,686 registered attendees, making it the world’s largest AV and systems integration tradeshow. The show had 1,103 vendors and attracted press from 40 countries, including at least one Canadian. It was the 1st time the show has been extended to four days. […]
Mitsubishi Electric Corporation has announced development of an “aerial display” that is touted as being able to project images measuring approximately 56 inches diagonally into midair. The Japanese company suggests the technology would be commercially available by 2020, and be relevant to use cases like digital signage and entertainment. […]
Online shopping giant Amazon is reportedly planning to build out a global e-commerce and supply-chain network that would – among many, many things – make buying digital signage hardware from China about as easy as ordering consumer items. […]
To help promote this year’s NBA All-Star festivities in Toronto, official sponsor BMO Financial installed an ATM the height of a regulation basketball hoop in its flagship location. […]
Moving through the space, customers see a digital menu board displayed on four low-glare monitors. […]
The Secretary of State's Office began advertising the March 8 primary last week. It rented 22 billboard locations around the state, at a cost of about $20,000. The bulk of the advertisement shows the IdahoVotes.gov website logo and address. […]
A billboard that targeted Catholic Charities for resettling Muslim refugees was taken down Wednesday, days after it was installed in St. Joseph Township in Stearns County. The sign, which read “Catholic Charities Resettles Islamists: EVIL or INSANITY?,” was apparently paid for by an individual who hired Franklin Outdoor Advertising to post it along a highway a few miles west of St. […]
The digital place-based media industry's first in-depth white paper on programmatic buying and selling has been released to members of the Digital Place Based Advertising Association. The Digital Place Based Advertising Association commissioned and oversaw creation of the report from Prohaska Consulting following a series of meetings with advertisers, agencies and members. […]
