UPDATE: In a message posted on its Facebook page, Lamar Advertising has made the decision to remove the billboard advertisement. This decision was made public a hours after the Observer published this story by the Haym Salomon Center’s Paul Miller. […]
First LinkNYC kiosks replacing payphones throughout the City are now fully functional –offering superfast Wi-Fi network, free domestic phone calls, USB charging ports, tablet for web browsing, and emergency services. […]
In New York City, the payphone is out and, slowly but surely, the Link is in. Link is the city’s name for its new kiosks — tall, narrow structures with slick ads on either side, a small tablet in the center, and a beta warning slapped across the back corners. […]
A month ago, we were hot on LinkNYC's free gigabit WiFi hotspots when they kicked off beta testing. Today, the organization is officially launching its payphone replacement hotspots (or Links, for short) --- and with that, it's turning on their integrated tablets for the first time. That means you'll be able to do a lot more than just tap into blazing fast WiFi from the Links. […]
By John Laramie, CEO, ADstruc. In out of home (OOH), workflow software is beginning to automate the administrative and data entry components of the buying and selling process, allowing sellers to spend less time filling out templates and more time building relationships with buyers, who can now focus less on organizing spreadsheets and more on strategizing smart ad campaigns. […]
Simon Bell explores why outdoor media is an important part of a luxury brand’s media strategy. The Digital Outdoor Issue. Luxury brands sell aspirations and dreams, not just products; therefore, crafting and telling compelling stories is crucial. […]
When asked about the most positive developments for the Digital Signage and Digital-out-of-Home industry in 2015 many of the polled companies have mentioned their overall high satisfaction with the economical development. This maturity of the Digital Signage market was also honoured by the customer as the rising demand and the robust growth in revenues were seen as one of the top trends in 2015. […]
Tianjin Tianhai Investment Company Ltd. will acquire Ingram Micro in an all-cash transaction with an equity value of approximately USD 6 billion. Upon close of the merger, Ingram Micro will become a part of HNA Group, a Hainan-based Fortune Global 500 enterprise group and a leader in aviation, tourism and logistics, and the largest stockholder of Tianjin Tianhai. […]
By Richard Ventura Vice President of Business Development and Solutions, NEC Display Solutions of America. Every year new data points to technology's impact on how people shop, and the day that consumers use cutting-edge technology to navigate and make every single purchase is not far away. […]
PoliWatch Update: Infamous Pro-Sanders PAC Americans Socially United strikes back again with a political satire comic ad in New York Times Square with a football theme where 'Bernie' (a/k/a 'Fireman 2016') stampedes past a stumbling Hillary toward the zero yard line guarded by a flaming Donald Trump awaiting the final challenge The Bern-factor just got hotter over the past weeks with the 2016 Primary elections kicking off and Bernie Sanders for 2016 President momentum on the rise nearing Super Tuesday on March 1st. […]
Global providers of out-of-home software solutions, BroadSign International, LLC and Key Systems Out of Home Software Ltd, have integrated their platforms. United, the two systems allow network operators to easily manage their digital screens and static signs. BroadSign’s cloud-based software for digital out-of-home is the leading solution of its kind for large-scale network operators. […]
For years, LCD screens have dominated airport advertising, as they should have. In the past, high resolution LED video displays were simply too expensive to purchase in comparison to these “LCD Walls” that airports were using. Times have changed. […]
Toronto -- Captivate, North America’s #1 location-based video media network, has added 13 office buildings to its network in Canada. Included among the 13 are Deloitte's new headquarters (Bay Adelaide Centre East) in Toronto, the MNP Tower in Vancouver, Calgary's Eau Clair Tower and the Calgary City Centre buildings. […]
The new rule is part of a wider city pushback against perceived commercial exploitation. Public advertising is pollution and it needs to be curbed. So insists a new policy from Barcelona, which will substantially cut back on how much advertising City Hall permits in public places. […]
It's not every day you get a press release about the development of media space - but this isn't your run-of-the-mill high street billboard. Outdoor Plus have announced that they've now secured the rights to develop two state of the art digital screens under the prestigious Hyde Park Corner in London. […]
