Brands are moving away from hypertargeting and pinpointing and are going back to what actually matters – being seen by the wider public. This doesn’t mean that OOH doesn’t target specific audiences, but compared to online advertising, it allows personalisation at scale. […]
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Lamar Advertising Co. (NASDAQ:LAMR) reported $1.37 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $0.85 by $0.52. Lamar Advertising had a net margin of 20.64% and a return on equity of 28.94%. […]
The display systems continue to get thinner and lighter. The interfaces between the cabinets are transitioning to cable-free. The weight in kg/m2 continues to decline and the ability to build finer pixel pitch displays is exploding. […]
Retail digital signage allows businesses to make it easier for their customers to complete their shopping journey on their own terms. By making the technology a crucial part of the customer buying experience, retailers get: A 46% increase in customer satisfaction; A 32.8% growth in repeat buyers; A 31.8% upswing in overall sales volumes; Customers spend 30% more time in stores. […]
As a Place-Based-Media network, the Cannabis Users Network, is planned to be distributed to a wide audience that includes medical practices, cannabis dispensaries, and other health services locations that make up the Point-Of-Care portion of the Digital-Out-Of-Home ("DOOH") advertising space, which has revenue of $4.5 billion. […]
Advertising spend growth is to slow globally next year, including in China, but regional rival India is to see an even brisker rate of growth in 2017, according to data from Warc. The pace of growth of mobile, the fastest growing medium, is to slow from 47.1% this year to 34.2% next year. […]
Local media company Moving Walls has started an online service that allows advertisers to book space on more than 2,000 digital billboards in five Asian countries, including Singapore. More than 900 digital billboards - they display images controlled by a computer - across 150 locations, and owned by companies such as Singapore Press Holdings and Mediacorp, can be booked here. […]
Brands are mixing Media, Data and Technology to better contextualize their communication and take advantage of “moments”/ “occasions” With data and insights, every moment has become actionable. DPB networks need to invest in actionable data (Quividi data, mobile behavioral data…) to help brands better engage with their audiences, over time or in real time. […]
The deal, penned less than 6 weeks ago, has already seen the installation of a network of digital screens in Dublin’s popular Westend Shopping Park. The 70” free standing digital displays have been developed by the UK-based Amscreen and marks the first deployment with Clear Channel Ireland. […]
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Here’s a quick breakdown of all the main events in case you missed it: Digital Signage Expo’s joint event with the Digital Signage Federation entitled “Coffee and Controversy” was a big success. Approximately 100 industry folks showed up for breakfast followed by an engaging panel discussion led by Ken Goldberg of Real Digital Media. […]
Jaws dropped at the sight of our incredible In-Glass OLED Wallpaper, Dual-Sided Curved Tiling and Flat OLED Displays, 55-inch OLED Hospitality TV, and the 86-inch Ultra Stretch Signage in a freestanding four-sided pillar configuration. Large-format displays and the Clover Video Wall drew plenty of attention too. […]
I’m moderating a panel at an Infocomm Connections digital signage event next week in New York, and a couple of speakers have had to drop off last minute because of other commitments. So I’m looking for a couple of people to step in. […]
Via Nikkei Asian Review Monster Asian technology manufacturer Hon Hai Precision Industry, also known as Foxconn Technology Group, has announced its funding of a newly-formed startup aimed at bringing augmented reality into digital signage. […]