Editors’ Picks

How to Mix Social Media into Your Outdoor Advertising (Capitol Media)

Outdoor Advertising and Social Media, the two seem an unlikely pair; but together they can make for a powerful advertising force. A study by CBS Outdoor International of six European countries found consumers are more likely to buy something online, “Like” a brand on Facebook or download an app after seeing an outdoor ad vs. TV, radio, or print. […]

capitolmediasolutions.com
Thu, Sep 15, 2016 at 12:37 AM

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BroadSign Digital Signage Software Selected by Veterinary Digital Signage Network, Pets Central Media LLC, in Asia and the United States (BroadSign)

Conversion of the first 200 displays to be completed by March 2017. Hong Kong. BroadSign’s automated digital signage software has been selected by Pets Central Media LLC to power its veterinary digital signage network. […]

Thu, Sep 15, 2016 at 12:35 AM

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Australia: More Eyes on Out-of-Home Signs (Content Technology)

MOVE (Measurement of Outdoor Visibility and Exposure) recently announced the findings from its 2016 data update, revealing the national audience for Out-of-Home (OOH) has grown by 2.8 percent year-on-year. This is the sixth successive year of audience growth for the industry, with OOH audiences increasing a total of 20.3 percent since 2010. […]

content-technology.com
Wed, Sep 14, 2016 at 5:24 PM

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OAAA: National ‘Vote to Count’ OOH Campaign Seeks to Drive More Americans to the Polls

As election season kicks into high gear, OAAA and its members last week launched a national OOH public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: voter registration and action at the polls. The campaign reminds Americans that while all labels matter, only one label counts on Election Day: voter. […]

specialreports.oaaa.org
Wed, Sep 14, 2016 at 5:22 PM

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South Africa: Why OOH advertising to the commuter market makes good sense (Bizcommunity)

The commuter market is the South Africa's single biggest consumer market, comprising approximately 22.6 million people (according to AMPS 2015) and offering a valuable opportunity to advertising and media planners. Commuters are very aware of their surroundings. […]

bizcommunity.com
Wed, Sep 14, 2016 at 5:04 PM

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Times Square DOOH Campaign: Meet Olivia, The Food Bank’s Face of Hunger In New York City (Branded Cities)

The Food Bank for New York City is raising awareness about child hunger in America with an animated PSA on display on NASDAQ and Thomson Reuters billboards in Times Square. The 30-second animated video tells the fictional story of Olivia, who is one of the nearly 400,000 New York City children who rely on the Food Bank. That’s one out of every five children in the city, according to the group. […]

brandedcities.com
Wed, Sep 14, 2016 at 3:13 PM

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16:9: New York Digital Signage Week Takes Shape

Here’s what’s up with the now annual gathering of the clans. There are several events Oct. 24-28, from cocktail parties and open houses to conferences – set around Manhattan. One is digital OOH advertising and one is experiential design, but they’re all placed under the digital signage umbrella to fill out the week. […]

sixteen-nine.net
Wed, Sep 14, 2016 at 10:19 AM

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Why Safety Matters: Highlights of the OAAA Training Seminar (Billboard Insider)

First, the scary news: safety fines are stiffer, federal enforcement is more aggressive, and recordkeeping is more difficult. But the good news: there is a clear path to preventing loss, controlling costs, protecting workers, and complying with safety regulations. The main take-away from OAAA’s day-long safety seminar is that safety pays; ignoring safety is expensive and hurtful. […]

billboardinsider.com
Wed, Sep 14, 2016 at 7:57 AM

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Out-of-home sector debates a future with beacons (Mediatel)

The world's oldest advertising medium is embracing one of its newest technologies, and the result - if the industry can pull it off - could spark a marketing revolution. The out-of-home sector had its gaze on a rather modest-looking piece of tech this week; a small cube enabled with bluetooth, known simply as a beacon. […]

mediatel.co.uk
Wed, Sep 14, 2016 at 12:14 AM

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Can Location-based Beacons Add Value for Outdoor Advertising? (DSConnection)

One of the challenges of out-of-home media is that it is still seen as a broadcast medium—going from one to many. Advertisers today want one-to-one conversation with consumers in the same way online and mobile channels currently offer it, and beacons are one way to provide brands with that opportunity. […]

digitalsignageconnection.com
Wed, Sep 14, 2016 at 12:11 AM

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OAAA: Digital billboards are both legal and safe (Billboard Insider)

Billboard Insider asked OAAA to prepare a succinct, updated position paper for industry advocates, regarding these common debate points: Wait, aren’t digital billboards in federal court? They were. Since 2013, when Scenic America filed a federal lawsuit against digital billboards, billboard opponents have urged regulators to deny or delay permits for digital billboards due to pending litigation. […]

billboardinsider.com
Tue, Sep 13, 2016 at 5:52 PM

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Why Airports Are OOH’s Next Big Thing (Advertising Week)

Why are airport passengers such a good audience to capture? Think back to some of your trips to the airport, the time you spent there, how you were feeling and what you were doing. Think about all the different areas you went through to get to your final destination. […]

advertisingweek.com
Tue, Sep 13, 2016 at 5:48 PM

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Clear Channel’s Storm unveils results of research on Brand Fame in DOOH (Pioneering OOH)

Storm, Clear Channel UK’s premium digital brand, has unveiled results of a groundbreaking study on Brand Fame in digital Out of Home (DOOH) advertising at an event in central London. The research, Brand Fame Uncovered, is the first of its kind and examined what Brand Fame means to both marketing experts and consumers. […]

pioneeringooh.com
Tue, Sep 13, 2016 at 5:31 PM

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One digital signage platform can fit all (DSToday)

Drawbacks to existing digital content management strategies Currently, brands are managing digital content using programs that still require a separate box for each screen, bulky media players or flash drives. Their shortcomings include being outdated, requiring additional tech support and not having the ability to oversee and manage each franchise. […]

digitalsignagetoday.com
Tue, Sep 13, 2016 at 5:27 PM

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16:9: Is Running Live TV Legal On Your Digital Signage Network?

Example-only photo. Typical of what scores of software companies offer. For as long as the term digital signage has been out there, end-users have been asking suppliers about the ability to insert live TV in a zone on the screen. […]

sixteen-nine.net
Tue, Sep 13, 2016 at 9:59 AM

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