Editors’ Picks

DPAA White paper: Programmatic Advertising Moves Stronger Into Place-based Media (AV Network)

The digital place-based media industry's first in-depth white paper on programmatic buying and selling has been released to members of the Digital Place Based Advertising Association. The Digital Place Based Advertising Association commissioned and oversaw creation of the report from Prohaska Consulting following a series of meetings with advertisers, agencies and members. […]

Tue, Feb 16, 2016 at 6:14 PM

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MediaPost: IAB Posts Buyer’s Guide To DOOH Advertising

While the media industry remains fixated on issues of online viewability and fraud, one interactive medium neatly sidesteps both issues: digital out-of-home advertising. Reflecting the medium’s growing importance, last week the Interactive Advertising Bureau released its first buyer’s guide for DOOH, developed by the IAB Digital Out-of-Home Task Force. […]

mediapost.com
Tue, Feb 16, 2016 at 6:03 PM

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Contextual targeting – the new wave of programmatic (OOH included; AdNews)

Nelson-Field used the outdoor space as an example, citing out home digital offerings, such as billboards that can clock your mood and target you based on those metrics as you walk past. “I also think in the future we will be able to match things like mood and behaviour,” she explained. “I think there's a big gap with predictive client behaviour. […]

adnews.com.au
Tue, Feb 16, 2016 at 6:01 PM

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OOH ad operator Exterion Media and OOH ad agency Kinetic team for beacon advertising (Telecomparer)

Out-of-home advertising specialist Exterion Media and UK ad agency Kinetic have partnered to encourage clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. Their strategy involves mobilising beacons across their nationwide Bus and Rail network, Westfield and the London Underground. […]

telecompaper.com
Tue, Feb 16, 2016 at 6:00 PM

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Digital signage business sentiment in Germany, Austria and Switzerland positive in the new year (invidis)

According to the latest Digital Signage Business Climate Index (DBCI) the business sentiment in the Digital Signage industry in DE/AT/CH has increased. The Index grew by 5,95 base points from 57,70 points to 63,65 base points in January 2016. The current business situation is rated much better by the market participants – with positive ratings increasing by an additional 6%. […]

digitalsignagesummit.org
Tue, Feb 16, 2016 at 5:53 PM

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Retail Moving to In-Store Digital Media (AV Network)

The National Retail Federation, the world’s largest retail trade association, noted that retail is making big steps toward in-store digital media during their conference and trade show held in New York, Jan. 2016. The turn to in-store digital media is a product of declining retail visits and need to further engage with consumers. […]

Tue, Feb 16, 2016 at 5:39 PM

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16:9: DSE 2016 Booth Field Guide: BroadSign

BroadSign, Booth 2510 Here’s what Stephanie Gutnik, Director of Marketing and Business Development at BroadSign, says about the Montreal company’s Digital Signage Expo plans for this year: Why do people going to DSE need to put your company on their Must See list of booths?  The BroadSign digital signage software platform has never been more front and center at a trade show than it is this year. […]

sixteen-nine.net
Tue, Feb 16, 2016 at 2:51 PM

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16:9: 6 Tips and 20 Tools For Creating Effective Digital Signage Content

Guest Post: Irfan Khan, Skykit Imagine the absolute worst possible digital signage content. Let’s say it’s in Comic Sans. The type’s too small, and there’s a whole paragraph of text up there—in yellow text on a white background, naturally. […]

sixteen-nine.net
Tue, Feb 16, 2016 at 1:18 PM

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Understanding the Technology at DSE: Software (DSConnection)

The series Understanding the Technology at DSE has, to this point, featured hardware – media players, displays and mounts. If we think about the hardware as a bus, now it’s time to look at what’s driving it ... Software. […]

digitalsignageconnection.com
Tue, Feb 16, 2016 at 11:38 AM

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Digital ad signs at Twin Cities rail stations to bring in revenue (Finance-Commerce)

Digital advertising screens have been installed at nine of the busiest Blue line and Green line stations, an effort to bring in new revenue for light rail operations in the metro area. New 55-inch digital advertising signs have been installed at nine stations along the Green and Blue line Light Rail Transit routes, including five in downtown. […]

finance-commerce.com
Tue, Feb 16, 2016 at 7:22 AM

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Election billboard deal approved by Detroit City Council (Detroit Free Press)

The Detroit City Council today approved an election billboard deal proposed weeks after Mayor Mike Duggan pulled back a previously approved no-bid contract for election billboards. The council approved two, one-year contracts with separate companies to put up billboards along surface streets and highways informing residents about upcoming elections, beginning with the March 8 primary. […]

freep.com
Tue, Feb 16, 2016 at 7:15 AM

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8 near-future trends set to change OOH advertising, according to Posterscope (DSToday)

By Jeff Tan, VP of Strategy, Posterscope USA. The out-of-home industry is set to evolve more rapidly over the next 18 months. The oldest advertising format has seen significant changes; mobile convergence, developments in digital platforms and data sources are changing industry perception. […]

digitalsignagetoday.com
Tue, Feb 16, 2016 at 12:09 AM

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AdWeek: New York’s citywide Wi-Fi funded by DOOH ad revenue offers advertisers flexibility

In many respects, LinkNYC is hard not to love. It is free of charge to the city's residents and visitors, CityBridge is splitting the ad revenue with the city, and those involved say the city stands to make $500 million off the screens over the 12 years of CityBridge's contract. […]

adweek.com
Mon, Feb 15, 2016 at 11:49 PM

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OOH advertising is being transformed by digitization (Marketing Mag Australia)

While other traditional media struggle to adapt to the challenges of digital, outdoor is booming. Out-of-home (OOH) advertising is finding new ways to connect and engage with the public with digital screens, beacon and image recognition technology, social integration and real-time dynamic creative just some of the exciting opportunities. […]

marketingmag.com.au
Mon, Feb 15, 2016 at 11:35 PM

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2016 OBIE Finalists Highlight Simplicity, Beauty in OOH

OAAA has announced the contenders for the 2016 OBIE Awards. Now in its 74th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. The 108 campaigns nominated this year demonstrate the myriad ways that simplicity can be captured and expressed through the OOH medium. […]

Editorial
Mon, Feb 15, 2016 at 11:29 PM

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