Does Clear Channel's refusal to pay rent suggest the end is nigh for the medium, Gideon Spanier asks. Clear Channel has sparked fears for the future of the classic billboard after telling landlords that it would not pay its fourth-quarter rent. […]
The Out-of-Home (OOH) industry today reported a net media revenue of $78.1 million for the month of October, an increase of 10.5 per cent from the same month last year, which posted a net media revenue of $70.7 million.* Year-to-date media revenue has increased by 16.3 per cent, tracking at $625.1 million, up from $537.7 million* for the same time last year. […]
Corporations are Re-focusing their Goals. Challenges are leading to corporate reassessments. Whether an agency or an advertiser, the proliferation of consumer choices heats up competition for attention and fuels the need for companies to refocus. […]
For the second year in a row, the Digital Signage Federation started the second day of New York Digital Signage Week (NYDSW) with a breakfast and panel of experts. The conversation, labeled Coffee and Controversy, featured Brian Meszaros of OpenEye Global, Jennifer Davis from Layard and Planar, Jeff Hastings of BrightSign, and Phil Langer from Show+Tell. […]
Philadelphia is looking to cash in on some of its centrally located government real estate, with billboards proposed for the likes of Apple and Aldo on two of the city's public office buildings. The Philadelphia Art Commission is scheduled to consider Wednesday proposals for "advertising signs" on the Municipal Services Building at 1401 John F. Kennedy Blvd. […]
Dave Haynes at Sixteen Nine has a fascinating podcast interview with Chris Lydle, Google lead for digital signage and kiosks. Lydle says Google doesn’t want to compete in developing a content management system for digital signage but that it wants products like Chrome, Android and Eddystone to be used as the backend infrastructure for digital signage. […]
Retail Digital Signage Expo and the co-located RBTE and Retail Design Expo have been hailed as an overwhelming success, with 15,452 attendees in 2016, including over 2,100 international visitors. The dates for next year’s shows have been announced as 8th and 9th May 2017 at London’s Olympia and over 17,000 visitors are expected. […]
Syracuse-based Seneca manufactures indoor and outdoor video display systems for sports arenas, restaurants, city squares and myriad other venues and settings. […]
Australian out of home specialist Ooh Media has been awarded a long-term contract to handle advertising at Cairn’s Airport with plans to digitise the entire airport by next year. […]
Saddle Ranch Media, Inc. (OTC PINK: SRMX) now has four live Video-On-Demand networks ready to generate revenue on YouTube as a Medical Education Network distributed directly to targeted medical practices. SRMX's is focusing its production capabilities on the Point-Of-Care portion the Digital-Out-Of-Home ("DOOH") network space. […]
Digital signage companies have a lot to offer to help advertisers reduce these negatives and pump out more positive advertising, whether in DOOH advertising or in-store displays. […]
The head of the world’s largest media-buying shop said on Thursday he hopes federal regulators demand “significant divestitures on both sides” before approving AT&T’s $85 billion acquisition of Time Warner. But GroupM boss Irwin Gotlieb, who controls $100 billion in global client spending, said the impact of the mega-merger “will bring more benefits than downsides for my clients. […]
The new portfolio is tailored towards local authorities, telcos and media owners looking to modernise and improve value delivered to the general public through traditional street furniture such phone boxes and screen-based advertising. The initial range of products includes Adshel Live London, which offer a fresh approach to traditional phone boxes by featuring Wi-Fi and maps. […]
JCDecaux Airport has launched an innovative dynamic digital campaign across the Heathrow gateroom DAPs network to provide passengers with useful destination based information. […]
oOh!media chief executive officer Brendon Cook was honoured last week with Australia’s most prestigious individual marketing award at the 2016 ADMA Australian Creativity & Effectiveness (AC&E) Awards ceremony in Sydney. […]