The key question was whether the existing website elements would translate to out of home. For Alsum Sweetcorn, even though their colors contrasted well, I did not feel that their fonts and images would be visible or legible on digital interstate billboards. […]
Sponsored feature. To many of us, IT teams function in a mysterious world of wires and technology. As machine whisperers, they calmly address every technical need and solve even the most frustrating of issues. Office-wide, colleagues constantly request their attention, enabling the IT folks to interact with all departments. […]
The automation of Digital-out-of-Home concerns planning, booking and playback. An increasing number of providers worldwide are using tools from DooH – classical online and mobile – to usher in programmatic and real-time trending in local markets. This may not be, however, technologically the simplest way, especially for the networks of big media owners. […]
The subliminal power of outdoor advertising is formidable: studies have shown that even if you think you’re not paying attention to it, your brain is paying attention to it. Food & Beverage brands have long recognized the power of outdoor advertising, and the range of different concepts and categories that have developed over the years is a testament to that. […]
The billboard industry won in court and expanded the map where digital billboards are regulated/allowed. Revenue-hungry governments continued to explore commercial advertising on the highway right of way. In the waning days of the Obama Administration, its Department of Labor issued new rules for climbing on billboards. […]
JCDecaux Airport has revealed the latest set of characters from their ‘Meet the Airport Audience’ research project: Lee and Dmitri, the global jet setters. They are an audience that won’t compromise on quality, opting for premium goods and services. […]
Total 2016 January - September OOH Expenditures $5,731,928,391; Overall Percentage Change January - September '16 vs '15 - 3.2%. Source: Kantar Media, OAAA - November 2016. […]
Next year's global adspend growth will slow to its lowest rate in 15 years outside of the 2008/09 recession, according to latest forecasts by IPG Mediabrands' Magna researchers. It contrasts with forecasts released today by Publicis Groupe's Zenith and WPP's Group M, which have predicted 4.4% global growth next year. […]
QMS Media recently switched on three dynamic digital billboard campaigns for Suncorp, Wild Yak and AAMI, that each deliver creative messaging triggered by local weather conditions. […]
To be presented Wednesday, March 29 at 9 a.m., this session is designed to help attendees understand the basics of digital signage system design, all of the components that go into a system, and how each element operates and interacts, as well as the vocabulary commonly used to describe each component. […]
Clear Channel Spectacolor’s interactive LED video board was installed at 1500 Broadway in Times Square. The sign has an exclusive contract with Revlon, who is using the board to promote its current ‘Love is On’ campaign. It features an interactive ‘Kiss’ crowd camera and entertains Times Square audiences. […]
Scentre Group, the owner and operator of Westfield Shopping Malls in Australia, made the decision to replace all internal advertising with a SmartScreen Network, and chose Esprit Digital on December 19, 2014 because of our expertise in this area. Esprit Digital designed and manufactured 890 x 65 SmartScreen Pods, which were installed in Westfield Shopping Centers throughout Australia. […]
As a strategy expert in digital billboard dynamic execution I always get asked, “Ok, so what can these suckers do?” I love this question because it’s generalized enough to warrant the greatest answer ever. I coyly respond, “What CAN’T they do? […]
In a major beacon move, Gimbal, the well-known Qualcomm spinoff, was just acquired by The Mobile Majority, a Los Angeles-based mobile advertising firm. In addition to developing and selling beacons, Gimbal has an entire location services infrastructure that will now be added to the media buying platform of The Mobile Majority. […]
Digital native Andy Stevens is SVP of research and insights at Clear Channel Outdoor. He works on the Radar initiative, which uses mobile location data to better plan and buy out-of-home (OOH) and retarget users on mobile. With insights from Radar, Stevens and his team help CMOs prove the effectiveness of OOH advertising, bringing a traditional medium into a digital world. […]