Editors’ Picks

Coopers beer celebrates Australia Day in oOh!’s largest national digital billboard campaign (BandT)

The campaign appeared simultaneously on 40 of oOh!’s large format digital roadside billboards nationally as well as a range of oOh!’s Fly assets throughout the day. The campaign celebrated Coopers as a truly Australian brand with two different creative messages centering on the famous Coopers Pale Ale and on Coopers’ Australian identity. […]

bandt.com.au
Mon, Jan 30, 2017 at 7:11 PM

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Nancy Fletcher: What to expect from the 2017 OAAA/Geopath Convention (Billboard Insider)

Registration is open for LookOut, the 2017 OAAA/Geopath convention May 15-17, 2017 in New Orleans. First-rate presenters will take the main stage to explain the changing media landscape, creative trends, and the marketing of top brands like the National Football League (NFL). […]

billboardinsider.com
Mon, Jan 30, 2017 at 7:00 PM

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16:9: 456 digital signage exhibitors at ISE 2017 in Amsterdam next week

Integrated Systems Europe starts next week in Amsterdam, with the trades show hall letting in the crowds starting Tuesday. It’s the biggest pro AV show in the world, and digital signage is just one component. But a big one. […]

sixteen-nine.net
Mon, Jan 30, 2017 at 10:09 AM

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Programmatic is transforming the creative potential of OOH advertising (Campaign)

Programmatic out-of-home has been discussed and written about a great deal in recent years and Clear Channel’s plans to accelerate the trading automation of its digital inventory will obviously fuel expectations and discussion further. […]

campaignlive.co.uk
Sun, Jan 29, 2017 at 6:35 PM

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Magnetic 3D makes content “literally float in front of displays”, without the need for glasses

The company's Enabl3D™ technology involves adding a proprietary lens to the front of a flat panel display which essentially means the TV wears the glasses instead of the viewer. It’s important to note that after we add the lens all content is not instantly 3D (though that would be magic). […]

digitalsignageadvertising.wordpress.com
Sun, Jan 29, 2017 at 6:27 PM

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The Three Ps of the out-of-home ad sales (Billboard Insider)

Look at the Total Media Spend forecast to the right. eMarketer projects that out of home will continue to lose share over the next three years. What can we do to stimulate this 100+ year old industry and change the year 2000 mindset realizing we are in 2017? […]

billboardinsider.com
Sat, Jan 28, 2017 at 3:39 AM

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The UK outdoor digital signage market: Where’s it heading in 2017? (DSToday)

Attitudes towards outdoor digital signage in the UK have changed over the last six years. Businesses used to be reluctant to incorporate digital signage for fear of failing to reap a return on investment. However, a study by SignStix indicates that 84 per cent of UK retailers regard digital signage as an "opportunity to significantly raise brand awareness. […]

digitalsignagetoday.com
Sat, Jan 28, 2017 at 3:22 AM

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How to reach GenMe with digital signage (Tech Decisions)

Bringing in a technology like digital signage that is visually appealing, connected and up-to-date content-wise is a way to keep students connected to their learning curriculum and the education they’re getting. Hopefully it will inform them better than more formal, traditional media would be able to. […]

techdecisions.co
Fri, Jan 27, 2017 at 6:43 PM

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New DSF Chairman Richard Ventura: DOOH is a global business and DSF is a global entity

I spoke with the new Chairman of the Digital Signage Federation Richard Ventura about the trade organization's plans for 2017. This year the Digital Signage Federation (DSF) is taking a more active part in the educational program at DSE. Could you please explain what exactly you are doing and why. […]

Editorial
Fri, Jan 27, 2017 at 12:58 AM

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Exterion Media France combines OOH with mobile technology (Exterion)

The partnership uses technology that combines Out-of-Home with mobile display ads, enabling advertisers to reach consumers at multiple touchpoints throughout the day. […]

exterionmedia.com
Fri, Jan 27, 2017 at 12:35 AM

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OAAA Asks Feds to Clarify New Occupational Health & Safety Administration (OSHA) Rule (Billboard Insider)

OAAA is pushing for a prompt reply from the Department of Labor on: What qualifies as a “personal fall-arrest system” for billboard climbers? Requirements for climbing fixed ladders over 24-feet; Where does the 24-foot measurement begin for fixed ladders on upper structures near a billboard face? A definition of “medical fitness”. […]

billboardinsider.com
Thu, Jan 26, 2017 at 5:36 PM

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JCDecaux’s full-year 2016 revenue report

2016 adjusted revenue up +5.8% to €3,392.8 million: 2016 adjusted organic revenue up +3.3%; Q4 2016 adjusted revenue down -0.1% to €982.8 million; Q4 2016 adjusted organic revenue down -0.3%. […]

Thu, Jan 26, 2017 at 4:49 PM

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South Africa’s Out of Home Measurement Council launches ROAD currency (Media Update)

The national Roadside Outdoor Audience Data (ROAD) currency delivers reach, frequency, GRP, impacts and CPM metrics by outdoor panels across South Africa, affirming Out of Home’s significance within the media. […]

mediaupdate.co.za
Thu, Jan 26, 2017 at 4:40 PM

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Digital Signage Expo innovates to keep up with the rapidly changing DOOH industry

Digital Signage Expo has been around for many years and has long become the must-attend annual event for those involved in digital signage and digital out-of-home advertising. I talked with Andrea Varrone, the Show Director at Exponation LLC, about this year’s trade show and conference that will take place on March 28-31 in Las Vegas. […]

Editorial
Wed, Jan 25, 2017 at 6:58 PM

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HuffPost: Outdoor Advertising is Getting a Technology Upgrade

Interview with Jon Frangakis, CEO of Mira. There are major shifts occurring in Out of Home that are driving the change towards the future we see for the industry: Agencies talked about buying audiences instead of locations this year more than they ever have in previous years. This increasing sophistication is foundational to the coming shifts in how the medium is packaged and bought. […]

huffingtonpost.com
Wed, Jan 25, 2017 at 5:06 PM

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