Compared with other media categories, OOH advertising fared extremely well in 2015, especially against other traditional media ad sales. In fact, OOH was the only traditional category that grew. All total, traditional ad sales were down 2.2% for the year across the globe, according to Magna Global. […]
Total out of home adspend grew 3.9% in 2015 to £1.1bn, almost a third (31.3%) of which was specifically for digital panels. Digital is now driving headline growth for the sector, as spend on traditional panels has dipped in each of the last three years. […]
Unlike the digital ads that appear on a computer browser or mobile phone, OOH digital ads yield real-life impressions via interactions with passersby, giving marketers peace of mind that their digital ad dollars are being used effectively and not being eaten up by a bunch of hungry bots. […]
Guest Post: Till Carlos, OnSignTV The quality and flow of information in a hospital setting is important for patients and the people working in those busy environments. Let’s look at some of the key benefits digital signage brings to manage patient and hospital communications. 1. […]
The digital Signage Business Climate Index Poland fell by 10.68 base points from 54,15 points to 43,75 base points. Therefore, the market continues with the strong volatility it started in the third quarter 2015. The current business situation is robust, as over 60% of the polled companies are satisfied. […]
Burger King has announced a projected 2020 completion date for the worldwide re-design in its quick service restaurants. One part of the project, which began in 2013, is a roll out in Mexico. So far, 30 QS restaurants have installed digital menu boards. […]
JCDecaux, the world’s largest Outdoor advertising company, continues its digital shopping mall expansion by adding two major shopping centres to its portfolio - the Bentall Centre, Kingston and Telford Shopping Centre. 8 new digital 6-sheets will be installed at The Bentall Centre, the first of their kind in the mall. […]
City of Vancouver staff are recommending the municipality change its bylaw to specifically ban most floating signs, following complaints about a large electronic billboard on the waters of False Creek and English Bay. Burke Billboards began cruising around False Creek with a 12-metre electronic billboard in early March. […]
The new large-format outdoor displays can showcase up to six 10-second ad units in a 60-second loop. The v-shaped structure is on route to Highway 427 and the 407 Express Toll Route. […]
New data reveals the growing power of interactive billboards to get through to young people. If you thought billboards were on the way out, you'd be dead wrong. […]
Out of home adspend grew 3.9% to a record high of £1.1bn in 2015. Of this, adspend on digital panels rose strongly by 22% to £332m. Total out of home adspend is expected to rise a further 4.9% in 2016. […]
While reducing actual wait times at checkout is an ongoing struggle for retailers, a new survey shows that digital signage can perhaps at least make the wait feel shorter for consumers. According to the survey conducted by Millward Brown and commissioned by digital POS provider Impax Media, 84 percent of shoppers indicate that watching content on digital displays helps the time pass more quickly. […]
It’s just been in the last two or three weeks that conversations I’ve had about those super fine pixel pitch LED displays coming on the market started to include references to their resolutions. Until then, the chatter had always focused on the steadily shrinking gaps between the LED lights – what’s called the pixel pitch. […]
New technologies and an inventive way of approaching how to use OOH advertising have resulted in examples that defy the billboard's reputation as simply an eye-sore. Now, that's not to say there isn't a lot of clutter in our "air space," but it's worth reviewing how brands are using the billboard format to create interactive, useful, and more importantly, interesting advertising. […]
While preparing for a session at DSE 2016 in Las Vegas, I stumbled upon an insight that has continued to resonate with me since DSE: when large companies attempt to commercialize consumer technologies in the digital signage space, the result is generally lemming bait, disappointment or abject failure. […]
