Editors’ Picks

JCDecaux South Africa relaunches its Citilite networks reinforced by OMC (Road) metrics (Bizcommunity)

Following the recent release of the Road survey through the OMC (Outdoor Measurement Council), JCDecaux in South Africa has re-evaluated its geo-demographic and psychographically designed Citilite networks. This exercise was undertaken to reinforce the strategic value these networks provide as off-the-shelf solutions to support a number of media challenges. […]

bizcommunity.com
Tue, Dec 13, 2016 at 8:16 PM

Permalink

AdWeek: 16 Brilliant Outdoor Ads That Rocked the Real World in 2016

McDonald's trolled Burger King with this absurdly tall billboard in the French countryside. Out-of-home remains one of our favorite advertising mediums. Yes, so much of it is an eyesore, but when it's great, there's almost nothing better. […]

adweek.com
Tue, Dec 13, 2016 at 8:10 PM

Permalink

Outdoor Advertising Gets Smart (DMNews)

Firms that play in the billboard space are busy linking this 20th century relic with 21st century technology, looking for ways to add a digital component to the static ad. “Out-of-Home" advertising—known as OOH—is getting a reappraisal. The Interactive Advertising Bureau identified five trends that will affect “digital out of home” (DOOH). […]

dmnews.com
Tue, Dec 13, 2016 at 8:07 PM

Permalink

Motley Fool: APN Outdoor and oOh!Media in billion-dollar merger

Two of Australia’s most popular media companies, APN Outdoor Group Ltd (ASX: APN) and oOh!Media Ltd (ASX: OML) announced to the ASX this morning that they intend to merge, creating a $1.5 billion advertising conglomerate. The takeover will be effected via a scheme of arrangement, where oOh!Media shareholders receive 0.83 shares of APN Outdoor for every share held. […]

fool.com.au
Tue, Dec 13, 2016 at 8:05 PM

Permalink

16:9: Seneca Touts $250 Solid State, 1080P, 60 Frames Windows Box Out Next Month

Rob Suffoletta from Seneca came up to Toronto from Buffalo last week for some meetings and to catch the DSE mixer. We pre-gamed a beer before the actual mixer, and he pulled a gadget out of his briefcase he wanted to show me. […]

sixteen-nine.net
Tue, Dec 13, 2016 at 2:52 PM

Permalink

16:9: NYC’s Transit Uses Own Subway Kiosks To Market Transit Souvenirs

NYC’s Transit department has taken an interesting approach to monetizing the interactive kiosks on many of its subway platforms – selling souvenir items from its own museum. […]

sixteen-nine.net
Tue, Dec 13, 2016 at 8:09 AM

Permalink

600 DOOH terminals LinkNYC are now live in all 5 boroughs (Light Reading)

CityBridge and New York City’s Department of Information Technology and Telecommunications (DoITT) announced today that LinkNYC is now live in all five boroughs. LinkNYC is the new, first-of-its-kind communications network replacing the city’s payphones to build the world’s fastest, largest free public Wi-Fi network. […]

lightreading.com
Tue, Dec 13, 2016 at 7:02 AM

Permalink

All trends in OOH point to digital (Pioneering OOH)

Tim Sapsford, Managing Director of Meridian Outdoor. The digitisation of OOH is accelerating at pace. New technologies are continually emerging. […]

pioneeringooh.com
Mon, Dec 12, 2016 at 6:35 PM

Permalink

Nancy Fletcher: In 2017, OOH Advertising Will Do Well and Do Good

In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because: Advertisers covet audiences outside the home; OOH is renowned for its ability to build brands; OOH connects the physical world to the digital world, amplifying other media; OOH media owners are investing in the future and leading from the front; Automation makes OOH easier to plan and buy, Geopath improves measurement; Government will be more of a partner and less an impediment; “Ultimately,” says media analyst Omar Akhtar, “you have to look at where people spend the most amount of time to see where ad spending will increase. […]

thoughtleadership.oaaa.org
Mon, Dec 12, 2016 at 6:23 PM

Permalink

Rosanne Caron: Creativity and Innovation Will Fuel OOH Advertising in 2017

Data is also expected to play a greater role in planning OOH campaigns in the future. Media planners and marketers are looking for more granular audience data to target and segment OOH audiences. […]

omaccanada.ca
Mon, Dec 12, 2016 at 6:20 PM

Permalink

National digital OOH campaign in Belgium shows how fresh is fresh (Pioneering OOH)

How fresh are fruits and vegetables in your local supermarket? Belgium Ad Agency Air and grocery outlet Delhaize provided the answer to the Belgium public with the ‘Delhaize Live Harvest’. […]

pioneeringooh.com
Mon, Dec 12, 2016 at 6:06 PM

Permalink

Interactive DOOH Campaign: Crack the Code at Piccadilly Circus (Pioneering OOH)

On Friday 9th December, a message written completely in Aurebesh ‘Star War’s language’ was displayed on the large digital billboard in Piccadilly Circus. Part of a wider brand campaign promoting O2 Priority’s partnership with Disney’s Rouge One: A Star Wars Story, die hard Star Wars fans were encouraged to try and crack the code to win a pair of tickets to an exclusive screening. […]

pioneeringooh.com
Mon, Dec 12, 2016 at 6:03 PM

Permalink

Clear Channel launches Malls Live XL DOOH network (Pioneering OOH)

Clear Channel UK has launched ‘Malls Live XL’, premium large format digital screens in Malls right across the UK. Malls Live XL has been unveiled with the launch of full motion portrait screens in Festival Place in Basingstoke, Manchester Arndale and Intu Merry Hill by the end of 2016. […]

pioneeringooh.com
Mon, Dec 12, 2016 at 5:58 PM

Permalink

Boston Globe: A big billboard outside Fenway Park rotates train info with ads

The billboard shows information on Fenway-area subway, commuter rail, and bus departure times, as well as the number of bicycles available at nearby Hubway bike-share stations. The display comes from TransitScreen, a Washington, D.C.-based startup that uses data from transportation agencies and services in more than 30 US cities to display transit information. […]

bostonglobe.com
Mon, Dec 12, 2016 at 5:55 PM

Permalink

16:9: Skin Care Firm Dermalogica Adds Lift And Learn To In-Store DOOH Network

The UK skin care brand Dermalogica has streamlined a range of digital displays in its retail locations – putting them on a network and adding new smart signage displays to drive promotions and build up its “Hero” products. […]

sixteen-nine.net
Mon, Dec 12, 2016 at 1:01 PM

Permalink