Editors’ Picks

5 digital signage trends driving customer experience innovation (DSToday)

What's becoming clear is that "digital signage" as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention – and that includes longtail engagement that continues subsequent to the customer leaving an establishment. […]

digitalsignagetoday.com
Tue, Jan 3, 2017 at 3:29 PM

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9 Questions To Ask Before You Buy Digital Signage (Billboard Insider)

Many digital screen providers promise you the world, then can’t deliver the dynamic integrations you asked for. You need to know what to look for, before you make a very time-consuming, headache-inducing, and probably very expensive mistake. […]

billboardinsider.com
Tue, Jan 3, 2017 at 3:21 PM

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The Digital Signage Federation Announces 2017 Officers (DSConnection)

Richard Ventura of NEC Display Solutions becomes the 2017 Chairman while Randy Dearborn of MGM Resorts International, who served as the 2016 Chairman, will now head the Past Chairman’s Council. […]

digitalsignageconnection.com
Tue, Jan 3, 2017 at 3:15 PM

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Education opportunities at DSE 2017 (DSConnection)

In addition to a keynote session each day, DSE will feature 34 conference seminars, 42 Industry Roundtables and 34 free On-Floor Workshops. From true beginners to industry veterans, the conference program, which is sponsored by BroadSign, has something for everyone. […]

digitalsignageconnection.com
Tue, Jan 3, 2017 at 3:10 PM

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How to Boost Your Digital Signage Content Using Neuromarketing (Linkedin)

Neuromarketing is used to determine consumer reactions to particular brands, slogans, and advertisements. […]

linkedin.com
Tue, Jan 3, 2017 at 2:49 PM

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Distribution For Digital Signage Explained

Guest Post: Joel Dart, Ingram Micro When I say Distribution, I’ll often get a somewhat blank stare. Joel Dart So what is it? Distribution offers a complete solution for a signage network, including key areas like inventory warehousing, supply chain coordination, configuration of a technical solution, financing, installation and training. […]

sixteen-nine.net
Tue, Jan 3, 2017 at 1:02 PM

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A Bright Future for LEDs (SignLink)

One of LEDs’ most spectacular triumphs has to be that delivered to the out-of-home advertising industry in the shape of its massive and brilliantly coloured screens. Given what we know about LEDs progress generally, with price headed one way and utility another, the elephant in the room is, will LED screens ever displace large volumes of conventional external signing? […]

signlink.co.uk
Tue, Jan 3, 2017 at 7:35 AM

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16:9: Davis-Taylor, Amos and Rasor Added to DSF’s 2017 Board

The Digital Signage Federation has announced the results of its 2017 Board of Directors elections, with three familiar industry names joining the shadowy cabal at the federation’s mountaintop retreat somewhere in Iowa. […]

sixteen-nine.net
Tue, Jan 3, 2017 at 1:05 AM

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Piccadilly Lights screens are switched off (Deutsche Welle)

For the first time since World War II, the lights are to remain turned off for a length of time - until the autumn of 2017. Instead of the several large illuminated advertising screens currently on the facade, a single huge ultra-high definition curved LED display will be installed. […]

dw.com
Mon, Jan 2, 2017 at 8:46 PM

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AAAA: What’s Ahead for Out of Home Advertising in 2017?

Posterscope’s 2017 predictions for the OOH industry: From Owned to Open Data: The growing availability of data will continue to have a profound impact on how OOH campaigns are planned. But instead of being owned, data will become open and shareable, ultimately resulting in more effective and efficiently planned cross-channel campaigns. […]

aaaa.org
Mon, Jan 2, 2017 at 8:29 PM

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Some 2017 out of home predictions (Billboard Insider)

Adam Schober, Schober Outdoor is skeptical about driverless cars: Humans on buses and trains don’t spend 50% of their time staring at their smart phone like the guy from the other day claims passengers in vehicles do. For the average person there just isn’t that much interesting stuff to look at unless they’re playing one of the mindless smart phone games but even that gets tiring. […]

billboardinsider.com
Mon, Jan 2, 2017 at 8:23 PM

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16:9: ISE Is Five Weeks Out; 65K+ Expected For Massive Systems Integrator Show

Integrated Systems Europe is now five weeks out and it is time to start looking over plans for the big trade show in Amsterdam, primarily what companies are there that aren’t normally seen closer to home in North America. […]

sixteen-nine.net
Mon, Jan 2, 2017 at 11:03 AM

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OAAA: OOH Forecast for Continued Growth in 2017

OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. […]

specialreports.oaaa.org
Fri, Dec 30, 2016 at 10:56 AM

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16:9: And Now There Are Glasses-Free 3D Video Walls …

Hong Kong-based Marvel Digital Limited will be at CES next week showing off a video wall that blends ultra narrow bezel displays with glasses-free 3D. Putting nine panels in a 3 by 3 set-up will result in a 138-inch diagonal digital canvas, which the company will have at booth 30264, South Hall 3, at the Las Vegas Convention Centre. […]

sixteen-nine.net
Fri, Dec 30, 2016 at 8:39 AM

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Insider’s 5 out of home predictions for 2017 OOH DOOH (Billboard Insider)

Clear Channel continues to shrink. Autonomous Vehicles enter the trough of disillusionment. Automated outdoor buying comes of age. […]

billboardinsider.com
Thu, Dec 29, 2016 at 3:47 PM

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