As the second biggest growth channel in media, OOH is well-placed to deliver great returns on investment to advertisers in the UK, partly as a result of the industry's investment in digital. […]
More marketers look set to take advantage of aligning their mobile marketing strategies with their OOH campaigns. This could include serving mobile ads according to people’s location where they have permission, or refining outdoor campaigns to improve mobile interaction. […]
“Hello Bermudaful” is aimed at the drivers of prestige cars and the messages are activated when cars valued at more than £40k and which are less than 4 years old are driven near the ad. […]
Once static assets are undergoing profound change, which means OOH is poised to thrive in an era of data, analytics, and micro-moments. In fact, according to OAAA, OOH revenue was up 4.6% in 2015 from the previous year for a total of $7.3 billion, which marks an all-time high after 23 quarters of growth. […]
Here are 6 ways to use gym digital signage to creatively market your gym to new members and keep current members happy: Socialize with Members: Social media is all the rage right now. Customers love it and businesses are using it to stay connected with them, especially when they’re not physically present at the store, restaurant, school, office, or gym. […]
A little lost in the blizzard of gadget announcements coming out CES in Las Vegas this week was word from Intel of a new family of NUC computers and a new credit-card sized computer moduls that could very conceivably plug into a flat panel display to use in digital signage. […]
The 4K display will feature a tight 8mm line spacing and cover the existing digital footprint of 17.56m high by 44.62m wide as it curves around the corner of the buildings in a similar fashion to the current displays. It will feature variable content zoning to show one large piece of content or multiple sections showing different content simultaneously. […]
The concerns were about the big, digital billboards around the city. "Technology has really surpassed the regulations in place," Stevens said, adding the actual bylaw chapter on billboards was decades old. In addition to simply being a nuisance as light shines into the homes of nearby residents, Stevens said there is a safety concern when it comes to traffic. […]
By Neil Morris, Founder and CEO of Grand Visual. For advertisers, never before has there been so much opportunity to target on-the-go audiences. […]
The emerging retail solutions will be highly interactive, personalized and secure. Mobile point-of-sale (mPOS), beacon technology, digital signage and sentiment analysis will come together to create meaningful moments in retail, efficiently connecting to the ways millennials shop and work today. […]
Focus argues that in the mobile internet age the advantages of outdoor have become even stronger. In the face of a weak ad market, the company is clocking up healthy numbers. In Q3, it posted a 31 percent rise in net income and 13 percent boost in revenue, with revenue up 19 percent for the first nine months. […]
Advertisers include the likes of Danone, Nestle, Unilever, Mondelez and Coca-Cola, who take advantage of Mediaperformances’ total shopper audience, especially knowing that 68% of purchase decisions are made in-store. To date, measured campaigns have shown up to a 15% increase in sales. […]
In the last year, OAAA’s marketing team worked to position OOH as a core media buy, sharing insights about the power of the medium with target audiences. Real. Powerful. […]
Watch the presentations from the 2016 DPAA summit. […]
Here’s something that the Out-of-Home industry says every year: This will be the year of OOH. Every time someone has made that prediction in the last decade they’ve been partially right because for the past 26 straight quarters the industry has experienced steady growth, most recently driven by the proliferation of digital panels, data-centric planning tools and dynamic CMS configurations. […]