Strengthening its position as London’s largest provider of large-format screens, Clear Channel has announced four new sites in the capital for its premium digital brand, Storm. These consist of Storm Borough High Street, Storm Nine Elms Battersea, Storm Wandsworth Bridge, and Storm A3 Tower. […]
The striking tableau is the latest attempt to engage voters in the debate over Britain's future ahead of the June 23 referendum, in which public opinion is evenly split and many remain undecided about how to vote, or whether to vote at all. […]
New Digital Billboard on the New Jersey Turnpike This new digital billboard is located on the New Jersey Turnpike (I-95), just north of Exit 16E. It reaches commuters traveling to Northern New Jersey, as well as people headed to the George Washington Bridge via the New Jersey Turnpike. […]
InfoComm has never really been a big show for the software side of the digital signage business, and that’s a trend that continues in a couple of weeks in Las Vegas. There are 361 exhibitors that have associated themselves to the digital signage category, among many, in the exhibitor directory. […]
Here’s the second installment of the DSE 2016 keynote delivered by celebrated speaker, marketing strategist and author David Meerman Scott. In this presentation, entitled Real-Time Marketing, Newsjacking and Digital Signage, Scott outlined meaningful, measurable and low-/no-cost strategies to instantly reach your digital signage audience directly. […]
As OAAA reported earlier, the out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion. Below is the list of top ten industry categories that spent the most on OOH advertising. […]
JCDecaux have edged out Clear Channel from Telford’s mall which is seeing an injection of £200m into an expansion programme that will see the centre become one of the largest shopping hot spots in the country. […]
Out of home industry heavyweights Kevin Shute and Richard Blackburn are launching a new OOH communications agency – Partisan Communications. The new agency is partnering with Eric Newnham’s Talon Outdoor, the leading independent agency that handles Omnicom’s OOH spend in the UK. Shute has been running his own OOH company Rainmaker and before that was a partner in Van Wagner. […]
There is continuous refinement taking place in the OOH measurement sphere, but one of the main advantages is geomarketing – having a presence at a time when users aren't online. […]
Sponsor content. The first part of our “Backstage at BroadSign” miniseries will focus on the people we, in Marketing, ask to turn IT talk into English – our Product Specialists. BroadSign’s Product Specialists are bridges between internal sales and development teams, and external customers and partners. […]
This piece contains promotion for Captivate Network [Ed]. Charlene: What is the Captivate footprint? Suzanne: Our digital video network is located in office buildings across the U.S. […]
InfoComm International’s Digital Signage Summit will make its first North American appearance at InfoComm 2016 on June 7, 2016, at the Las Vegas Convention Center. Presented by Invidis Consulting and Integrated Systems Events, the daylong summit will give attendees an opportunity to learn about digital signage trends and use cases from industry experts. […]
Eltgroth, a 26 year-old hacker from Texas, was arrested on Sunday for reprogramming an electronic highway sign to read “DRIVE CRAZY YALL.” As we have reported over the years, hacking highway signs, billboards, advertising boards are pretty commonplace in US but Eltgroth seems to have hacked and defaced the highway sign at a wrong time and wrong place. […]
As part of a legacy project, Dorval Mayor Edgar Rouleau said the city plans to use $4 million in revenue from two commercial billboards to help needy residents partake in sports or cultural activities. Though before any subsidies can be considered, a bylaw amendment is required since current zoning prohibits the installation of advertising billboards in the city. […]
Ban comes after Burke Billboards began cruising False Creek with a 12-metre electronic sign. Earlier this year, boats working for Burke Billboards began cruising the waters of False Creek and English Bay with a 12-metre electronic billboard, leading to a number of complaints. […]
