By Ken Klein, Executive Vice President, Outdoor Advertising Association of America. SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. […]
Times OOH operates one of India's largest network of digital screens at the Chhatrapati Shivaji International Airport, Terminal 2, in Mumbai. This includes 350 HD screens & 4 video walls. […]
Retail Digital Signage Expo (RDSE), the annual event for the retail digital signage industry, has announced the addition of a new conference programme devoted to digital signage at its May event. This new initiative is due to the show more than doubling in size in its second year, together with visitor demand and feedback from the steering panel of leading retailers, designers and visitors. […]
Posterscope will leverage DataSpark’s mobility intelligence in planning campaigns in specific locations. Plugged in with other existing data sources, insights gleaned from this partnership will not only show footfall traffic patterns, but trajectories of audience segments via geospatial capabilities. […]
“I think the market will evolve in two specific ways – highly customised solutions that require robust, well-thought out media players on the one hand, and IoT-leaning, quick, cheap, easy platforms on the other,” says Brice McPheeters, business development manager at NanoLumens. “We see it every day. […]
Below are the three ads that are running. Heinz tells AdFreak that each one will get its own billboard in NYC. All three ads will also run in the New York Post, and the fries execution will run in Variety too. […]
“Do your research! Make sure you understand what exhibitors will be on the floor and what workshops and sessions are available. […]
Guest Post: Luis Villafane, Maler I love reading news about digital signage companies being bought, especially companies run by people I know. I am truly happy for them, even envious. If their solution is good, I’m even happier. […]
Bus-shelter advertising tech is often pretty goofy, but here’s an intriguing effort from Sid Lee Montreal for Canadian home supply retailer Réno-Dépôt to promote the range of SICO paint colors it sells. […]
The four week anti-human trafficking awareness campaign will run on over 20 digital billboards across the city of Chicago and throughout Chicago O’Hare International Airport (ORD). […]
ScoreStream is the first and only crowd-sourcing platform for live local sports. Sourcing real time coverage from thousands of high school games per week, the ScoreStream mobile app enables users to update real-time scores, chat with other fans, post photos and videos with broadcast-quality graphics and share content to Twitter and Facebook. […]
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Translated in 30 languages, the campaign #3500LIVES is now live in 30 cities worldwide and will be rolled out in more than 70 countries by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times. […]
“The player hardware absolutely matters,” asserts Hastings. “Software delivers the experience, but the hardware enables that experience. […]
Let me clearly get out of the way, immediately, that I speak all of one language – though I can order beer in at least three. Compared to people from many countries, I’m an utter moron when it comes to languages. […]