Editors’ Picks

Magnetic 3D makes content “literally float in front of displays”, without the need for glasses

The company's Enabl3D™ technology involves adding a proprietary lens to the front of a flat panel display which essentially means the TV wears the glasses instead of the viewer. It’s important to note that after we add the lens all content is not instantly 3D (though that would be magic). […]

digitalsignageadvertising.wordpress.com
Sun, Jan 29, 2017 at 6:27 PM

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The Three Ps of the out-of-home ad sales (Billboard Insider)

Look at the Total Media Spend forecast to the right. eMarketer projects that out of home will continue to lose share over the next three years. What can we do to stimulate this 100+ year old industry and change the year 2000 mindset realizing we are in 2017? […]

billboardinsider.com
Sat, Jan 28, 2017 at 3:39 AM

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The UK outdoor digital signage market: Where’s it heading in 2017? (DSToday)

Attitudes towards outdoor digital signage in the UK have changed over the last six years. Businesses used to be reluctant to incorporate digital signage for fear of failing to reap a return on investment. However, a study by SignStix indicates that 84 per cent of UK retailers regard digital signage as an "opportunity to significantly raise brand awareness. […]

digitalsignagetoday.com
Sat, Jan 28, 2017 at 3:22 AM

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How to reach GenMe with digital signage (Tech Decisions)

Bringing in a technology like digital signage that is visually appealing, connected and up-to-date content-wise is a way to keep students connected to their learning curriculum and the education they’re getting. Hopefully it will inform them better than more formal, traditional media would be able to. […]

techdecisions.co
Fri, Jan 27, 2017 at 6:43 PM

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New DSF Chairman Richard Ventura: DOOH is a global business and DSF is a global entity

I spoke with the new Chairman of the Digital Signage Federation Richard Ventura about the trade organization's plans for 2017. This year the Digital Signage Federation (DSF) is taking a more active part in the educational program at DSE. Could you please explain what exactly you are doing and why. […]

Editorial
Fri, Jan 27, 2017 at 12:58 AM

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Exterion Media France combines OOH with mobile technology (Exterion)

The partnership uses technology that combines Out-of-Home with mobile display ads, enabling advertisers to reach consumers at multiple touchpoints throughout the day. […]

exterionmedia.com
Fri, Jan 27, 2017 at 12:35 AM

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OAAA Asks Feds to Clarify New Occupational Health & Safety Administration (OSHA) Rule (Billboard Insider)

OAAA is pushing for a prompt reply from the Department of Labor on: What qualifies as a “personal fall-arrest system” for billboard climbers? Requirements for climbing fixed ladders over 24-feet; Where does the 24-foot measurement begin for fixed ladders on upper structures near a billboard face? A definition of “medical fitness”. […]

billboardinsider.com
Thu, Jan 26, 2017 at 5:36 PM

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JCDecaux’s full-year 2016 revenue report

2016 adjusted revenue up +5.8% to €3,392.8 million: 2016 adjusted organic revenue up +3.3%; Q4 2016 adjusted revenue down -0.1% to €982.8 million; Q4 2016 adjusted organic revenue down -0.3%. […]

Thu, Jan 26, 2017 at 4:49 PM

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South Africa’s Out of Home Measurement Council launches ROAD currency (Media Update)

The national Roadside Outdoor Audience Data (ROAD) currency delivers reach, frequency, GRP, impacts and CPM metrics by outdoor panels across South Africa, affirming Out of Home’s significance within the media. […]

mediaupdate.co.za
Thu, Jan 26, 2017 at 4:40 PM

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Digital Signage Expo innovates to keep up with the rapidly changing DOOH industry

Digital Signage Expo has been around for many years and has long become the must-attend annual event for those involved in digital signage and digital out-of-home advertising. I talked with Andrea Varrone, the Show Director at Exponation LLC, about this year’s trade show and conference that will take place on March 28-31 in Las Vegas. […]

Editorial
Wed, Jan 25, 2017 at 6:58 PM

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HuffPost: Outdoor Advertising is Getting a Technology Upgrade

Interview with Jon Frangakis, CEO of Mira. There are major shifts occurring in Out of Home that are driving the change towards the future we see for the industry: Agencies talked about buying audiences instead of locations this year more than they ever have in previous years. This increasing sophistication is foundational to the coming shifts in how the medium is packaged and bought. […]

huffingtonpost.com
Wed, Jan 25, 2017 at 5:06 PM

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Samsung, LG beefing up digital signage technology development (Digitimes)

Samsung Electronics and LG Electronics have been strengthening development of digital signage technology, with the former applying transparent and mirror display technology and developing Ultra HD LCD and LED displays for digital signage and the latter applying curved-surface AMOLED technology to enhance PID (public information display) design, according to Digitimes Research. […]

digitimes.com
Wed, Jan 25, 2017 at 5:01 PM

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16:9: Digital Signage Summit Set For ISE

The German consulting and event company invidis has put together another one of its digital signage conferences tied to a trade show – in this case a Digital Signage Summit running on Feb. 8th at Integrated Systems Europe in Amsterdam. […]

sixteen-nine.net
Wed, Jan 25, 2017 at 3:10 PM

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16:9: New NYC Subway Line Upgrades Interactive Kiosks

The Link NYC smart cities screens that have started dotting the sidewalks of Manhattan now have cousins in the subway system – new variations on the MTA On the Go (OTG) kiosks that have been in the system for some time now. There are eight screens in three stations on the loooooooong-awaited new line, which opened at the start of the month. […]

sixteen-nine.net
Wed, Jan 25, 2017 at 11:29 AM

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16:9: Sharp Hints At Move Into “Smart” Displays

It looks like Sharp will join the swelling ranks of big display manufacturers selling professional monitors with System on Chip players built inside. […]

sixteen-nine.net
Wed, Jan 25, 2017 at 8:39 AM

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