Editors’ Picks

The “moment” is now: Targeting customers at the right time (Real Business)

Location as a marketing tool has the potential to marry advertising with hyper-targeting across multiple media types. Looking at Out of Home (OOH), as a particularly exciting example; Rubicon Project has announced key OOH partnerships with the likes of Bitposter, Captivate and Adspace to make this cocktail of technology, data, location and OOH advertising an exciting proposition. […]

realbusiness.co.uk
Fri, May 20, 2016 at 12:03 AM

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16:9: Google’s Android And Chrome Grow Tighter, But Not Enough To Cross Over In Digital Signage

Google announced at its annual I/O conference today that Android mobile apps from its Google Play app store will now run on ChromeOS devices like Chromebook laptops. Google is making the Play store, and the gazillion Android apps you can get on it, work on the Chrome operating system, which is also developed and supported by Google. […]

sixteen-nine.net
Thu, May 19, 2016 at 7:12 PM

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Outfront Media Launches ON Smart Platform in Minneapolis (NASDAQ)

Outfront Media Inc. OUT, the New York-based real estate investment trust ("REIT") is expanding its ON Smart Media platform. The company has launched this high-tech platform in the Minneapolis and St. […]

nasdaq.com
Thu, May 19, 2016 at 7:01 AM

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Brands Toast Their Milestone Anniversaries with OOH (iHeart Billboards)

Several brands celebrating anniversaries this year are toasting strong with year-long promotions, events, commemorative packaging and limited editions of their products. To amplify awareness, advertisers are putting their stock in the biggest anniversary card you can buy — BILLBOARDS. […]

Thu, May 19, 2016 at 5:58 AM

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Huff Post: Kinetic UK CEO on Taking the Contextual Revolution Outdoor

Out-of-home (OOH) is set to deliver marketers and their agencies some significant new opportunities, as digital technology improves our ability to offer contextual advertising. This development has already transformed digital advertising. It’s no longer note-worthy to spot an ad on Facebook for a product we spent time researching online the day before. […]

huffingtonpost.com
Thu, May 19, 2016 at 2:08 AM

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OUTFRONT’s Andy Sriubas: How Advertising Can Move Beyond the Bottom Line (OAAA)

Don Draper’s poetic ad slogans wouldn’t stand a chance in today’s digital world. No matter how compelling the copy, consumer apathy to advertising is on the rise. In fact, the latest report from comScore says 10% of Americans use an ad blocker. […]

Thu, May 19, 2016 at 1:41 AM

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16:9: IoT And Digital Signage: The Invisible Elephant In The Room – Part 3 (Conclusion)

Guest Post: Tim Strähle, Adversign Media This is the final part of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. […]

sixteen-nine.net
Thu, May 19, 2016 at 1:40 AM

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Meet one of the leading ladies of the DOOH industry: Stephanie Gutnik of BroadSign (Media Village)

"We should always be guided by doing the right thing," Stephanie insists. "Though the business world can be viewed as 'dog-eat-dog,' I believe good things come to good people and businesspeople genuinely want to partner with pleasant and trustworthy cohorts." BroadSign's CEO, Burr Smith, shares this sentiment and has embedded it in the company values. […]

mediavillage.com
Thu, May 19, 2016 at 1:27 AM

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How Digital Signage Enhances Mass Notification (Mvix via Commercial Integrator)

Emergency messaging on digital signage can be highly targeted by location and audience. The messages can also be changed instantly as the emergency situation changes. Most digital signage solutions are cloud-based and can be accessed from any Internet-enabled computer, so campus administrators will not be tied down to a specific location to make updates. […]

commercialintegrator.com
Thu, May 19, 2016 at 1:25 AM

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The Drum: JCDecaux underpins the versatility of SmartContent CMS with contextual OOH Shakespeare quotes

JCDecaux is promoting its new content management system for digital out-of-home ads called SmartContent by sharing contextual Shakespeare quotes across select digital screen inventory. The quotes are influenced in real time by mitigating environmental factors such as weather, time and location as well as custom data feeds. […]

m.thedrum.com
Thu, May 19, 2016 at 1:19 AM

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Mobile Marketplace Startup Debuts Digital Billboards with User-Generated Content to Sell Real Items from Real People in Real Time (PRNewswire)

5miles, one of the U.S.'s largest local marketplace apps, has launched a unique digital outdoor campaign that displays actual items for sale within five miles of a given billboard. Using innovative technology, the campaign will harness the power of real-time, user-generated content to help increase hyper-local transactions between sellers and buyers. […]

digitalsignageconnection.com
Wed, May 18, 2016 at 6:20 PM

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The Drum: How my spoof anti-Trump digital billboard went viral around the world

I quickly put together a spoof political billboard ad, slap-bang in the middle of a screengrabbed Times Square. Lots of red and white – popular colours among US media – highlighting the ‘Don' and ’T' in the US Republican presidential candidate’s name to get ‘Don’t’ – sensible advice to American voters I thought. […]

thedrum.com
Wed, May 18, 2016 at 6:11 PM

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National CineMedia upfront: Selling Millennials and data (Media Life)

Movie theater advertising company National CineMedia is focusing on two of the big media buzzwords of the moment: Millennials and data. Looking to capitalize on broadcast upfronts week, NCM held an upfront event of its own on Wednesday, and it emphasized the words currently most likely to get advertisers salivating. […]

Wed, May 18, 2016 at 6:07 PM

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Adshel launches ethnic targeting for outdoor panels in Australia (AdNews)

With Australia's urban ethnic population set to swell, Adshel has unveiled an ethnic targeting initiative for its out of home panels. The technology allows Adshel to pin-point and target ethnic communities giving advertisers the opportunity to run campaigns that engage a multi-cultural Australia. […]

adnews.com.au
Wed, May 18, 2016 at 6:05 PM

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Why digital will replace paper in out-of-home advertising (Fuse)

It’s these ‘network effects’ described by Metcalfe’s law that are partly behind the competitive rush to convert to digital by JCDecaux, Clear Channel Outdoor and Exterion across Europe. […]

davidcboyd.com
Wed, May 18, 2016 at 5:52 PM

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