Editors’ Picks

Kinetic CMO Liliana Caro: Why Location Marketing Is Much More Than A Retail Play (GeoMarketing)

Kinetic is undergoing an exciting evolution to address this new context in which marketers operate. First, we’ve worked really hard at redefining what OOH is, evolving that misconception that OOH is simply a billboard to viewing OOH as an actionable and accountable route across which brands can leverage integrated solutions. […]

geomarketing.com
Thu, Feb 2, 2017 at 9:12 PM

Permalink

New Ocean Outdoor study shows DOOH is a medium that agencies trust

Digital out of home (DOOH) advertising continues to outstrip mobile and video on demand as the channel with the greatest growth potential. Automated new technologies like Vehicle Recognition and its play-out reports have boosted trust among media agencies in digital out of home as a reliable, transparent and powerful advertising channel. […]

digitalsignageadvertising.wordpress.com
Thu, Feb 2, 2017 at 7:51 PM

Permalink

16:9: Beware of fake digital signage market reports

I come across these every day and I actually read some of them. They look like garbage [Ed.] You will no doubt come across, in some lazy trade publication, a copy and paste version of this press release Digital Signage Market Size likely to grow at 5.2% CAGR from 2016 to 2023. It says the industry’s market size is going to be $23 billion and blah-blah-blah …. […]

sixteen-nine.net
Thu, Feb 2, 2017 at 9:11 AM

Permalink

Best Creative OOH Campaigns of December by JCDecaux (JCDecaux)

The best creative OOH campaigns of December were all about experiential. Making the most of the unique strength of OOH, advertisers were able to place themselves in the same physical space as their key audience. Using experiential brands could grow their relationship with their consumers and establish a higher brand recall. […]

jcdecaux-oneworld.com
Thu, Feb 2, 2017 at 7:44 AM

Permalink

How to make your outdoor digital signage weather-resistant (DSToday)

There are hundreds of examples where hardware has been implemented poorly or is not right for the job. Overlooking the smallest detail can have a devastating impact on your investment, especially when it is being exposed to winter weather. There are a number of considerations to make that will allow your outdoor kiosk or display to survive. […]

digitalsignagetoday.com
Thu, Feb 2, 2017 at 7:11 AM

Permalink

January Revenue Proves Out-of-Home A Summertime Winner in Australia (BandT)

Digital Out-of-Home net media revenue makes up 42.5 per cent of total net media revenue, up from 33.9 per cent for the same period last year. The OOH industry finished 2016 with a 15.8 per cent* increase, taking the industry’s net media revenue to a record high of $789.5 million, up from $682.1 million* in 2015. […]

bandt.com.au
Wed, Feb 1, 2017 at 6:50 PM

Permalink

Digital Signage Expo Announces 2017 APEX Award Finalists (DSConnection)

27 finalists for DSE APEX Installation Awards for 2017 have been revealed. This year’s APEX Award finalists were chosen by an independent panel of 10 industry experts and journalists from a field of 138 entrants from 12 countries vying in nine major digital signage categories. […]

digitalsignageconnection.com
Wed, Feb 1, 2017 at 6:47 PM

Permalink

The Basics of Standalone Solar Billboards (Billboard Insider)

A standalone solar system is not connected to the grid; it generates and stores its own power. In this segment, I’ll clear up some myths and misconceptions about solar lighting systems. A solar generator has three key components: a solar array for generating power, a charge controller for managing the power, and batteries to store the power. […]

billboardinsider.com
Wed, Feb 1, 2017 at 6:44 PM

Permalink

16:9: DOmedia Partnership Blends DOOH Buy-Sell Platform With STRATA’s Ad Management Toolset

Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying tools into STRATA, a software toolset used by some 1,200 ad agencies. Under the deal, DOmedia will blend its planning and buying tools with Chicago-based STRATA’s order management and billing platform. […]

sixteen-nine.net
Wed, Feb 1, 2017 at 6:27 PM

Permalink

16:9: If Your (Digital Signage Software) Pitch Is All About Simple, Easy And Affordable, You’re Dead

If your company is in the digital signage software business, and your big pitch through this trade show season and beyond is all built around what you have being simple and easy to use, you’re a dead company walking. Scores of companies say their content management system is some variation on simple, easy, friendly and affordable. Those are great attributes. […]

sixteen-nine.net
Wed, Feb 1, 2017 at 9:51 AM

Permalink

Honolulu International Airport gets DOOH advertising makeover (Pacific Business News)

Clear Channel Airports is to build a large-scale digital advertising program and advertising campaign distributed throughout the Honolulu International Airport. The 10-year contract, to begin on May 1, will include 20 high-definition digital screens, six LED screens, sponsorship and advertising campaigns and an upgrade to the baggage claim’s signage. […]

bizjournals.com
Wed, Feb 1, 2017 at 7:54 AM

Permalink

Australia’s out of home ad revenue hits record in January (ProPrint)

Out of Home media (OOH) revenue for January is at an all time high of $53.6m, an increase of 11.6 per cent from the same time last year, when it was itself a record $48.1m. In the month roadside billboards earned $23.3m, other roadside signage came in at $14.6m, transport pulled $8.4m, while retail, lifestyle and other achieved $7.3m. […]

proprint.com.au
Wed, Feb 1, 2017 at 7:48 AM

Permalink

PATTISON Outdoor Announces First to Market Proof of Performance for Digital Outdoor Ad Networks (Marketwired)

PATTISON has released a new planning and performance management platform Eyewitness™ Proof of Performance (POP), which now includes the ability for clients to capture data and images for their Digital Outdoor and Onestop Network advertising campaigns. […]

marketwired.com
Tue, Jan 31, 2017 at 5:35 PM

Permalink

Data-Led DOOH Digital Signage Trends (DSConnection)

Digital out-of-home is set to be the world’s fastest growing media channel with great things predicted for the sector in 2017. As technology becomes more affordable, businesses now have unprecedented access to the benefits of DOOH. And one of the biggest trends predicted for the OOH industry this year is data-driven advertising. […]

digitalsignageconnection.com
Tue, Jan 31, 2017 at 5:19 PM

Permalink

2017 Video Wall Trends (DSConnection)

This year is going to be an exciting one for video walls. The massive cost drops and the expansion of toolsets that are familiar and comfortable to IT departments mean that many organizations that have dabbled in video walls can now deploy them across all sites with a lower cost, simpler management and a better ROI. […]

digitalsignageconnection.com
Tue, Jan 31, 2017 at 5:16 PM

Permalink