How to measure your digital signage ROI (Big Picture)
The good news is digital signage ROI is not as elusive as it once was; there are many ways to interpret and measure it. The literal interpretation of ROI is dollars returned versus those invested, either by actual revenue increases or by reduced costs. Other ways to quantify ROI are through brand awareness and impact on the customer experience. […]
Fri, Mar 17, 2017 at 7:43 AM