“Outdoor used to account for 5%-10% of a clients media spend, it’s now creeping up to 30%-40%, even higher in some cases. With that share comes greater accountability. It’s interesting now what the outdoor industry is going to do with that and the role agencies are going to play. […]
Measurement is huge for DOOH. We are seeing systems coming out that will create stronger measurement tools and deliver true understanding for establishing stronger ROI. More widely accepted and better understood metrics will help drive expansion of DOOH with better delineation of each vertical market and will create stronger ability to differentiate each space and their target audiences. […]
Just a few months ago, the D.C. government was unified in saying no to the proliferation of digital signs across the city and the powerful corporations behind them. But that position has changed, at least in Mayor Muriel Bowser’s office. […]
Guest Post: Luis Villafane, Maler Digital Signage ISE ended two weeks ago, and I’m still tired. Luis Villifane I fell asleep on the plane before we took off from Amsterdam to Madrid. Then slept again from Madrid to Coruna. […]
The results topped Wall Street expectations. The billboard, transit and digital display advertising company, based in New York, posted revenue of $397.4 million in the period, which also topped Street forecasts. Four analysts surveyed by Zacks expected $391.8 million. […]
OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming events in the Boston area. […]
2017 will bring about some exciting changes in how signage is deployed in entertainment venues. Here are some of the major factors and trends that will drive this shift: Digital signage becomes the attraction. Look carefully and you’ll see that digital signage will be used for much more than just ‘signage’. […]
DSE BOOTH PREVIEWS BroadSign DSE Booth Number – 610 Why do people going to DSE need to put your company on their Must See list of booths? We have been working hard to bring programmatic solutions to the DOOH industry and this year at DSE, we are excited to be giving live demos of our two new products: BroadSign Serv SSP and BroadSign Serv Direct. […]
“If you want to buy a campaign over a digital signage network today, you have to make 50 different phone calls.” Jose Avalos, Intel. What is programmatic buying for DOOH advertising? […]
By Sarah Parkes, Managing Director, Primesight Airports Ryanair’s CEO Michael O’Leary recently envisaged a future where, in a bid to increase passenger numbers, air travel would be free at the point of sale. Whilst it may seem like a pipe-dream for travellers and airports, he may not be too far off the mark. […]
APN News & Media boss Ciaran Davis has urged the competition watchdog to block a $1.6 billion merger between the two largest players in the outdoor advertising sector, saying the deal will stifle innovation and diminish competition. […]
Three South Korean companies have thrown their hats into the race to modernize India's colonial-era railway network which has seen few upgrades in over a century. India has embarked on an ambitious plan to modernize 400 of its train stations, equipping them with digital signage, self-ticketing counters and luggage screening machines. […]
Outdoor advertising company APN Outdoor has delivered a 20 per cent rise in net profit for the full year as it edges closer to a $1.6 billion merger with rival oOH!media. The billboards, airport, rail and digital poster company (APO) said its profit jumped from $43.4 million to $48.4 million for the year ended December 31. […]
In the crowded space of digital signage solutions, picking one is becoming increasingly difficult. This is further complicated by the multitude of stakeholders with varying requirements – from marketing and communications to operational and most importantly, IT stipulations. […]
APN Outdoor has posted solid revenue growth driven by the transition to digital billboards – the second major outdoor company this week to be buoyed by digital. In what could be its last full year results as a standalone company, APN posted 10% revenue growth to $330.9 million, driven by a 64% increase in digital revenue to $114 million. Its EBITA was up 18% to $86.7 million. […]