Editors’ Picks

16:9: (Part 2) Why venue owners should think twice before taking ad sales for their DOOH network in-house

There are a number of different ways to sell your media network to advertisers and a clear strategy allowing for all the variances to drive toward your end game of maximizing your sales revenue need to be considered. Some advertisers are happy to be “part of the mix.” Some advertisers will be looking for dominance of a particular position. […]

sixteen-nine.net
Wed, Apr 12, 2017 at 6:11 PM

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Nick Coston: Some large OOH companies and ad agencies miss opportunities offered by Digital Signage Expo (Billboard Insider)

While traditional OOH conventions seem to move at a snail’s pace from year to year on new tech, DSE comes off as the Star Wars of creativity. Moving light years at a time, each DSE brings in new people, new companies, new tech. For an OOH vet like myself, it’s an amazing three-day journey. […]

billboardinsider.com
Wed, Apr 12, 2017 at 6:10 PM

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When radio and outdoor collide, APN works its assets in new campaign (AdNews)

APN-owned companies Adshel and Australian Radio Network (ARN) have joined forces for a Perth-based road safety campaign. The 'Might Be a Mate' campaign by 303MullenLowe and media from Carat, uses Adshel's out-of-home (OOH) network – roadside billboards – and ARN's radio advertising to promote safety between motorists and cyclists. […]

adnews.com.au
Wed, Apr 12, 2017 at 6:10 PM

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Globe and Mail: Audi tries out Cineplex ads that move you – literally

A wet mist has been sprayed into your face, your seat has been rocked back and forth, and wind swirls around you. Has Audi got your attention? The auto maker is the first advertiser in Canada to embed such effects into its commercial at Cineplex Inc.’s “4DX” auditorium, which opened at its Yonge-Dundas theatre in Toronto in November. […]

theglobeandmail.com
Wed, Apr 12, 2017 at 6:02 PM

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Vape shop chooses digital signage for advertising

As of May 2017, the Tobacco Products Directive will be placed into full force. New legislation will dictate an array of things for the vape shop industry – no radio advertising, no email marketing, no text messages and no ads in newspapers or magazines. […]

avinteractive.com
Wed, Apr 12, 2017 at 5:57 PM

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GSTV and Verifone form joint venture creating high-impact national video network that reaches one-in-three adults monthly (PJSC)

Gas Station TV (GSTV), America’s leading video network at the pump, and Verifone (NYSE: PAY), a world leader in payments and commerce solutions, today announced a 50-50 joint venture that combines the assets and operations of Verifone’s Pump Media division with GSTV, which is owned by Detroit-based Rockbridge Growth Equity and Falcon Investment Advisors. […]

pjsc.com
Wed, Apr 12, 2017 at 5:57 PM

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16:9: Gas Station TV Picks Up Verifone’s Fuel Pump Screens In Joint Venture

I think there’s cause to worry about this woman. Detroit-based Gas Station TV (GSTV) has done a deal that sees it take over the assets and operations of Verifone’s Pump Media division, in a 50:50 joint venture led by private equity guys. […]

sixteen-nine.net
Wed, Apr 12, 2017 at 5:56 PM

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16:9 from InfoComm China: An LCD Video Wall With Kinda Sorta No Visible Seams

Probably the most interesting thing I saw in a quick walk around several halls at InfoComm China in Beijing on Wednesday was a Shanghai company called Pallas, which has tech that does a really good job of making the seams in LCD video walls visually go away. It uses something called active bezel tech – which the guy at the booth told me was using LED. […]

sixteen-nine.net
Wed, Apr 12, 2017 at 4:43 PM

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How to display product and people’s profiles on digital signage (Mvix)

Sponsored Feature. Highlighting products gives sales associates a natural way to point customers towards high-profit products or ones that are in great demand. […]

mvixdigitalsignage.com
Wed, Apr 12, 2017 at 3:53 PM

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Summing Up Digital Signage Expo 2017 (DSConnection)

The 14th annual Digital Signage Expo (DSE) officially wrapped on March 31, and 2017 was a record-breaking year in virtually every category. Qualified attendance soared to around 5,000, which is almost a 20 percent increase from 2016, and nearly 1,000 international attendees made the trip to Las Vegas for DSE, bringing the number of countries represented to a whopping 62. […]

digitalsignageconnection.com
Wed, Apr 12, 2017 at 2:33 PM

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Sixteen:Nine Podcasts: Ke-Quang Nguyen-Phuc, Quividi

A lot of companies have come in and out of video analytics for digital signage, but the one constant has been Quividi – a French company with an anonymous pattern detection product a lot of people will tell you is the gold standard for this tech. […]

sixteen-nine.net
Wed, Apr 12, 2017 at 2:07 PM

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Australian Radio Network and Adshel Collaborate On Innovative Road Safety Campaign (BandT)

APN’s Australian Radio Network (ARN) and Adshel have collaborated to use cross-platform synching to promote a community service campaign for the Road Safety Commission of Western Australia. […]

bandt.com.au
Wed, Apr 12, 2017 at 7:07 AM

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New tech and digital brands find new relevance in out of home advertising (Media Village)

What Do Leading Brands Know About Marketing via OOH that Others Don't? Brands like Apple, Facebook, Spotify, Snapchat, Google, Lyft, Uber and others are borrowing a page from iconic consumer brands (think Coca-Cola, McDonald's and major automobile manufacturers that have historically used OOH to build their brands and drive consumer awareness and sales). […]

mediavillage.com
Tue, Apr 11, 2017 at 6:05 PM

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Digital out-of-home advertising: when growing pains are a great thing (Campaign)

Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them. Digitisation expands the potential of OOH and the role it plays in the media mix. […]

campaignlive.com
Tue, Apr 11, 2017 at 6:01 PM

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McDonald’s shares digital menu board lessons (DSToday)

When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. This was a massive task, considering the QSR had to deploy 40,000 screens while working with 45 different creative agencies. Other complexities included localized content, specials, FDA regulators, screen size variance and other issues. […]

digitalsignagetoday.com
Tue, Apr 11, 2017 at 5:48 PM

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