Editors’ Picks

Why location data is changing out-of-home advertising (Campaign Asia)

Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis. High-traffic malls and transport hubs see hundreds of thousands of visitors, but there is little insight into who they are. When a digital ad gets a million daily views, it’s a vanity metric; when the location of a traditional ad claims a 1 million footfall, it’s prime real estate. […]

campaignasia.com
Wed, Mar 1, 2017 at 5:58 PM

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The 8 Least Friendly States Toward Billboard Advertising (Billboard Insider)

64% of the cities which most stringently regulate signs are located in just six states: Arizona, California, Florida, Texas, Virginia, Washington. The study also found that stringent billboard rules tend to be geographically concentrated (e.g. the Los Angeles Area and the Bay Area). […]

billboardinsider.com
Wed, Mar 1, 2017 at 5:57 PM

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Digital Signage RFPs: Steps to Take Before Starting the RFP Process (Hospitality Technology)

RFP – those three little letters seem so simple but they can make a technology project highly successful or breed the things that nightmares are made of. RFP or “Request for Proposal” is what some would consider the start of a technology initiative. But, besides actual implementation, the RFP should actually be one of the last steps of a technology initiative. […]

hospitalitytechnology.edgl.com
Wed, Mar 1, 2017 at 5:55 PM

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Finalists Chosen for DSE 2017’s ‘Through Your Lens’ Video Competition (DSConnection)

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digitalsignageconnection.com
Wed, Mar 1, 2017 at 4:41 PM

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HuffPost: Timely, Targeted OOH Advertising Cuts Through the Clutter

Much of today’s OOH is hyper-targeted, aimed at reaching specific demographics, a particular interest group, and, as in this case, even individuals. Once known as the greatest mass medium, OOH can now reach precisely its intended audience. And OOH remains an unparalleled mass medium, too. […]

huffingtonpost.com
Wed, Mar 1, 2017 at 7:57 AM

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TechCrunch: Vistar CEO: If Trump wants an easy policy win, he should focus on funding smart cities

Apart from the Google's Intersection, three other major vendors, including Outfront (formerly CBS Outdoor), Clear Channel Outdoor and JCDecaux, are now rolling out digital screens across U.S. urban cities, where distribution has increased significantly due to the plummeting price of LED screens and changing local legislation. A recent example can be found in the D.C. […]

techcrunch.com
Wed, Mar 1, 2017 at 7:40 AM

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Temporary illuminated ad banner replaces the Piccadilly Lights screens until the new Daktronics LED is installed (Piccadilly Lights)

We are scheduled to switch the new screen on in autumn 2017. What will happen between switch off and the new screen going live? Once the scaffold is installed in front of the current screens, there will be a protective banner covering the site as works progress. […]

piccadillylights.co.uk
Wed, Mar 1, 2017 at 7:23 AM

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Sixteen:Nine Podcasts: Dan Dawson, Grand Visual

The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and digital out of home industry, so I was really happy to learn co-founder Dan Dawson was available at ISE to chat for a few minutes. […]

sixteen-nine.net
Wed, Mar 1, 2017 at 1:10 AM

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Tips for Planning Your Successful DSE 2017 Experience (DSConnection)

The most important thing to plan – besides which shoes to wear (always choose comfort over fashion!) – is how best to divide your time between education and visiting the show floor. You’ll want to make time for both. Starting with the education for which you’ve registered and the free Networking Reception and APEX Awards Ceremony, write out your itinerary. […]

digitalsignageconnection.com
Tue, Feb 28, 2017 at 6:36 PM

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Urban Vision is to attach sheets of air-cleaning substance to all of its billboards in London (London Newsline)

Clean air ‘breath’ sheets to tackle London’s pollution crisis. A ground-breaking material hailed by medical experts for its ability to absorb harmful airborne molecules and disperse cleaner air will be launched today in Leicester Square. […]

Tue, Feb 28, 2017 at 5:36 PM

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ISE 2017 recap (Installation-International)

ISE 2017 saw 1,192 of the world’s leading AV equipment vendors and service suppliers exhibit the latest technology for the digital signage, unified communications, audio, smart building, residential and education sectors. On the show floor the atmosphere was decidedly upbeat. […]

Tue, Feb 28, 2017 at 5:28 PM

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When destruction hits, what is the downtime for your LED display? (Nanolumens)

An overzealous fan caught in the moment, hurled his glass beer bottle at the display. If Santa Fe Station had an LCD display, this moment could have been disastrous. From shattered glass to broken and bent bezels or a complete failure, their major revenue day could have ended in defeat if the game could not have gone on. […]

nanolumens.com
Tue, Feb 28, 2017 at 5:22 PM

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OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year (Billboard Insider)

A new report released by the Outdoor Advertising Association of America (OAAA) found Vote to Count, an OOH public service campaign, drove digital engagement with localized, timely, and culturally relevant messaging. […]

billboardinsider.com
Tue, Feb 28, 2017 at 5:20 PM

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16:9: DSE Badge Also Gets You Into GlobalShop, But Should You Go?

The week Digital Signage Expo runs in Las Vegas has historically been a pretty quiet time by the standards of that place, with few big shows on. But this year is quite different, with six sizeable shows on and maybe 90,000 people coming in. CES gets 100,000+, and the city is a zoo, so DSE week will feel a bit like that. […]

sixteen-nine.net
Tue, Feb 28, 2017 at 9:04 AM

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16:9: What If Every Digital Sign Could Be a Payment Terminal?

It’s a very long way from here to there, but IBM and Visa are touting technology and a vision that could turn pretty much any connected device – like digital signs – into secure payment terminals. […]

sixteen-nine.net
Tue, Feb 28, 2017 at 6:22 AM

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