Conference, exhibition area and networking. Organisers: Jointly organized by Integrated Systems Events and invidis consulting Admission: 690 EUR (Early Bird price 483 EUR). […]
According to the recent Digital Signage Future Trends 2017 report from Retail Customer Experience, only 40% of retailers have deployed digital signage in their companies, and only 39% of those have to all locations. However, 54% of respondents plan to deploy within the next year. It appears many retailers plan on increasing their digital display budgets as well. […]
An electronic billboard drew lots of attention from motorists on Mexico City’s Periférico Sur yesterday when it began broadcasting pornographic videos. Motorists, however, appeared to be enjoying the show, slowing down to watch the billboard as they cruised along the Periférico’s upper level at San Antonio, capturing the erotic scenes on their phones and posting them to social media. […]
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With the proliferation of geolocation, the OOH industry is in the midst of a data revolution. This new access to insights puts OOH advertising in a position to be one of the most well-measured and reactive channels for marketers. […]
The Out-of-Home (OOH) industry has reported a net media revenue of $59.2 million for the month of February, that is year-to-date growth of 6.7%. This represents an increase of 2.1% from February last year, which posted a net media revenue of $58.0m. […]
"For now, we decided not to reduce (investments) because sales are better than expected," chief executive Jean-Francois Decaux told Reuters. "We thought Brexit would impact sales, but we had a very good last quarter in England and we are having a good first quarter. […]
The Americas and International Outdoor businesses were down by 4.8% and 2.1%, respectively, to $347 million and $399 million. Modest divestitures account for each decrease. The company's publicly-traded affiliate, Clear Channel Outdoor Holdings, Inc. […]
French outdoor advertising company JCDecaux reported on Thursday a 7-percent decrease in full year adjusted operating profit, affected by integration costs related to the CEMUSA acquisition and the contract structure of its advertising franchise with Transport for London. The company reported a full year adjusted operating profit of 646.5 million euros ($681 million). […]
Adjusted revenue increased by +5.8% to €3,392.8 million in 2016. Adjusted organic revenue growth of +3.3% was driven by France, the Rest of the World and the UK offsetting the softness of the Rest of Europe and Asia-Pacific. H2 2016 faced a significant slowdown mainly from Greater China. […]
Large grocers can easily spend huge amounts of time and resources manually changing anywhere between 5 and 10 million labels a week – a task that can be practically eradicated once the switch has been made to electronic displays. This is just one example of how digital shelf-edge technology is on the cusp of a revolutionary takeover from its printed paper counterpart. […]
By Kerry Yoakum (OAAA). One out of three states could consider proposals this year to tax services traditionally exempt from sales taxes (advertising is a service). Several factors are driving this trend: Some states face budget stress. […]
Over the course of time, the Jacksonville International Airport (JIA) had acquired three digital media management solutions and all three were end of life. Content was “functional,” but did not support the JIA brand or enhance the traveler’s experience. […]
By Ian Reynolds, CEO, KBH-On-Train Media. So how can marketers feed into the digital detox trend and burst a few filter bubbles along the way? Put simply, traditional media channels are reaching consumers where other media can’t. […]
Out-of-home (OOH) advertising specialists and media agencies in the UK generally agree on the factors they consider “critical” for improving digital out-of-home (DOOH) advertising. But a recent study found a few issues where the two parties weren’t as neatly aligned. […]