Editors’ Picks

What small independent outdoor ad companies should “Look Out” for at the 2017 OAAA\Geopath National Convention + Expo in May (Billboard Insider)

A new addition to the convention this year is the Independent OOH Media Company Seminar. This seminar, intended for independent media company executives, will provide insights into digital billboard buildout, adding cellular antennas, vital marketing tools, and other best practices offered through peer-to-peer dialogue. The Expo will be the center of activity this year. […]

billboardinsider.com
Mon, Apr 17, 2017 at 5:51 PM

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Increasing recognition of the value of stadium advertising (Australian Leisure Management)

While advertising revenue for newspapers and in television is in decline, the value of perimeter and digital screen advertising in Australian stadiums is soaring. Digital signage and screens in stadiums have been through a decade or so of ongoing technological improvement. […]

ausleisure.com.au
Mon, Apr 17, 2017 at 5:41 PM

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Why brands need experiential OOH/social media campaigns now (Bizreport)

Candice Simons, CEO, Brooklyn Outdoor: Experiential marketing promotes unprecedented customer engagement, particularly when out-of-home advertising (OOH) and social media activations are put to work. OOH advertising is proven to spur consumer engagement via social media and mobile devices. […]

bizreport.com
Mon, Apr 17, 2017 at 5:38 PM

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Sydney Morning Herald: Sports arenas screens generate growing advertising revenue that you won’t find in OOH statistics

It might flash brightly and relentlessly throughout sporting events, but digital in-stadium signage is barely visible in industry statistics. Sport stadium signage does not count towards industry figures for out-of-home (OOH) advertising, according to a spokeswoman for the Outdoor Media Association. Revenue for OOH in Australia increased nearly 15 per cent in 2016 to $790 million. […]

smh.com.au
Sat, Apr 15, 2017 at 2:40 PM

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OOH ad vendor profile: ADstruc (Billboard Insider)

This is the third in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick. Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, Vistar and Xaxis Places. […]

billboardinsider.com
Sat, Apr 15, 2017 at 2:37 PM

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16:9: DSE 2017 Sees 20% Spike In Overall Attendance From Recent Years

Digital Signage Expo saw a nice bump in foot traffic at this year’s edition of the annual trades show – with more than 4,900 attendees. That was up from about 4,100 in 2016 – a number that had kinda flatlined in recent years. The show stresses in its press release the number of end-users was roughly 2,100 – an all-time high and the number exhibitors truly care about. […]

sixteen-nine.net
Fri, Apr 14, 2017 at 5:21 PM

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Full agenda for Look Out 2017 OAAA/Geopath National Convention + Expo May 15-17 New Orleans, LA

8 […]

Fri, Apr 14, 2017 at 7:19 AM

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Programmatic buying for digital out-of-home: A solution looking for a problem

The prevailing belief is that programmatic DOOH buying will solve all manner of problems. Will it? Many in the Digital Outdoor Advertising industry by this stage are familiar with the IAB Programmatic Buying Ecosystems schema that depicts the variety of components that make possible the buying and selling of digital media. […]

Editorial
Thu, Apr 13, 2017 at 6:47 PM

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Stephanie Gutnik: How to survive the digital signage shakeout (Digital Signage Federation)

The inevitable shakeout in digital signage is looming and that can put the pressure on companies to evolve or fade into the sunset. During the Digital Signage Expo in Las Vegas, Stephanie Gutnik, director of Business Development at BroadSign International, provided an overview of the industry lifecycle as it barrels toward a shakeout phase, and offered tips on how to survive. […]

digitalsignagefederation.org
Thu, Apr 13, 2017 at 6:40 PM

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Looking beyond the displays: Digital signage trends, Part 2 (DSToday)

Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, gesture-based 3D technology, touchscreen technology trends and the shifting role of digital signage. Now, let's examine a few additional trends related to the various verticals in digital signage and the industry itself. […]

digitalsignagetoday.com
Thu, Apr 13, 2017 at 6:15 PM

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Digital Signage Expo 2017 sets new attendance records (DSConnection)

The conference and trade show, which ran March 28-31, set a new record with more than 4,900 attendees, including fewer than 1,000 international visitors from 62 countries. Nearly 2,100 of those attendees were end users, DSE’s primary target audience, setting another all-time high. The exhibit hall also reached a new high-water mark with 86,090 net square feet. […]

digitalsignageconnection.com
Thu, Apr 13, 2017 at 7:29 AM

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Winners of OMAC’s Q1 2017 IRIS Awards for Creativity and Innovation in OOH (OMAC)

The IRIS Awards were created to recognize and celebrate creative excellence in OOH from across Canada. […]

omaccanada.ca
Thu, Apr 13, 2017 at 7:01 AM

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Paris Switches Vélib Operator from JCDecaux to Smoovengo, JCDeaux filed an appeal (Bike EU)

The 20,000 Vélibs including the 1,800 docking stations in the French capital will be replaced in 2017-2018. The city of Paris awarded the bicycle hiring scheme to a new operator, the French-Spanish consortium Smoovengo. […]

bike-eu.com
Thu, Apr 13, 2017 at 7:00 AM

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Out-of-Home the 3rd largest contributor to global ad spend growth: Global Ad Spend Forecast Q1 2017 (JCDecaux)

With continued digital developments, Out-of-Home remains the 3rd largest contributor to global ad spend growth. Internet and its sub-medium, mobile internet advertising remain at the top of the agenda. Internet is forecast to overtake TV this year with a share of global ad spend of 36.9%. […]

jcdecaux.com
Wed, Apr 12, 2017 at 6:15 PM

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Digital Signage Federation moves to establish a strong presence in the global digital out-of-home market (DSConnection)

The Digital Signage Federation (DSF), recently announced the establishment of The Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. […]

digitalsignageconnection.com
Wed, Apr 12, 2017 at 6:14 PM

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